Hi everyone I hope you're all well. So unless you have taken a leave of absence
from the internet over the past few days you all know about the new ad from
Gillette that attempts to solve all the world's problems by beating the bad out of men.
*Gillette ad* - Bullying, the metoo movement against *censored*, toxic masculinity.
Is this the best a man can get?
We can't hide from it. It's been going on far too long. Making the same old excuses.
Boys will be boys. *chanted in unison*
But something finally changed. *TYT* - Allegations regarding *censored* and *censored*.
Why the hell would you use the Young Turks?
So it appears Gillette is handing out moral lessons as well as shaving products. Be a
good boy and don't give in to the inherent badness that is part of your
male nature. Let's eradicate toxic masculinity and behave like women
because women are such pinnacles of virtue who never do or say anything bad.
Now understandably it's rubbed quite a few people up the wrong way.
Now when I started writing the transcript for this video I actually had
a lot of trouble simply because I didn't know where to begin, there is so much
that is wrong with this entire situation. But I will start with the most obvious
point. You know the phrase "boys will be boys"? Well nobody actually uses that
phrase anymore pretty much everyone knows nowadays that that is not an
excuse for bad behavior it's not in common parlance. Seriously I think the
last person I heard used that phrase was my grandmother and that would have been
at least 18 years ago. The only people who say boys will be boys unironically
and with any frequency nowadays are third wave feminists who run out of
things to complain about but still want to sell books.
So now we've cleared up that little point. What the Gillette ad tries to do is present this concept of
toxic masculinity. Now what is toxic masculinity? It is often misinterpreted
as an indictment of masculinity in general. It's not. well at least not in
theory. A nice technical definition of the term comes from feminist academic
Colleen Clemens and she states -- toxic masculinity is a narrow and repressive
description of manhood, designating manhood as defined by *censored*, *censored*,
status and aggression. It's the cultural idea of manliness, where strength is
everything while emotions are a weakness, where *censored* and brutality are yardsticks
by which men are measured, while supposedly "feminine" traits -- which can
range from emotional vulnerability to simply not being *censored* -- are the
means by which your status as a man can be taken away.
Now I would argue that this description has nothing to do with masculinity and everything to do with
being a jerk. But hey that's just me. Let's look at Gillette's explanation for the ad.
*Gillette website statement* - As a company that encourages men to be their best we
have a responsibility to make sure we are promoting positive, attainable,
inclusive and healthy versions of what it means to be a man. From today on we
pledge to actively challenge the stereotypes and expectations of what it
means to be a man everywhere you see Gillette.
Ok first no you don't have that responsibility your responsibility is to sell razors. End of story.
Secondly, just what are these expectations that Gillette is talking about?
Since when is the bad behavior displayed in that video in anyway an
expectation or a norm for men in societies today? Most men do not in any way
condone that behavior so how can it be in any way considered an expectation?
Look I'm not sure where Gillette is getting these so-called societal
expectations from, but it's certainly not from the one we're living in. However the
main problem with the ad is not that it depicts all men as evil and bad and
violent. It's that it depicts the few good men in the ad as the exception to
the rule. It depicts these good men as the minority of male saviors in a big
bad world of evil masculinity with a majority of men are at the mercy of
their own inherent badness and rely on saviours to save them from themselves.
That is why people are so frustrated and ticked off. This ad is like the straw that broke the camel's back
riding this huge wave of anti-straight white male
narrative that is permeating popular culture, that is why the reaction has
been so huge. People are sick of it. Now it is true that historically men have
always been placed under pressure to restrain themselves emotionally and also
placed under huge pressure to provide for their families. This results in them
being able to spend less time with their children, which is obviously detrimental
to men and also to their kids. Now I don't think anyone would argue against
encouraging men to express themselves if they're feeling unhappy or under
pressure, or that they should be enabled to spend more time with their children.
But the problem is feminists have hijacked this notion like they hijack
everything and are using it to push the idea that any stereotypically masculine
trait is a negative thing. So things like being tough or competitive or
emotionally stoic or being chivalrous or even offering to buy a woman a drink are
being portrayed as, well toxic. So how do we know this is the case? Well it's this
third wave feminist insistence that we need to bust traditional gender norms
that's how. Traditionally masculine men present a direct threat to
the feminist quest for a genderless world. That's why they've started to
pathologize masculinity and masculine men so profoundly, it's the same reason
they don't like stereotypically feminine women. We pose a blockade to their
feminist gender norm busting and so to pathologize us they insists that we're
capitulating to the patriarchy or guilty of internalized misogyny.
I mean please do I look like someone who hates themselves. So this grand mission to
eradicate gender norms plus their eternal quest for revenge for a
patriarchal past is what has led feminists to adopt this toxic
masculinity thing. However they do it very insidiously, they push it as if they
actually care about men and want to save them.
*Jane Caro* - Dear men many of whom I really hold
dear you need to have a word with some of those who claim to be your advocates.
They are not helping when they kneejerk reject anything that suggests men can
be gentle, nurturing and self-critical.
It's almost as if they've realized all
their rampant man-hating over the last decade was bad PR so they're desperately
backpedaling to soften their image. For example -- *Clementine Ford* Look I'm really confused about
the backlash towards this ad I mean for start they literally say that they
believe in the best in men. It doesn't portray all men as being sexist, violent
or rowdy it reflects the reality that some men are responsible for behavior
like that and it models really good bystander behavior from other men who
step in to say this is not what we're about, this is not what we want to be and
more importantly this is not the kind of behavior that we want our sons to see I
can't see how anyone would see that is anything other than a positive step.
As you can see that is a classic regressive-leftist move. They push their agenda, that
is the "systematic emasculation of men until they fizzle into submission" under
the guise of working for the common good. That is a textbook move from
lefty playbook and has been used right back to the Soviets. However what they're
actually doing, whether they realize it or not, is portraying men as being born
with some sort of original sin. While the intention of the Gillette ad may have
been to challenge learned behavior, what it actually does, the message it actually
sends to men and most pointedly to boys, is that everything they are, every single
impulse they have to act in a way that is stereotypically boyish, is somehow bad
and that they must spend their entire lives attempting to atone for the
intrinsic evil within them. It's really very Catholic. And it's not just Gillette
pushing this thing. The American Psychological Association has released a
new guidance document that states "traditional masculinity" is harmful for
men. They define traditional masculinity as including achievement, risk, adventure
focused, eschewing weakness, aggression, competition, status and stoicism. So men
with mental health problems will now be treated under the assumption that their
very nature is somehow deficient and wrong. Because that's really going to
help reduce male *censored* rates. And aside from anything else can you imagine what
the world would be like today if men, throughout the course of human history,
had resisted that primal male urge to succeed, to take risks, to seek adventure,
to be emotionally stoic in the face of danger and tragedy, to compete and to
continue to strive for greater and greater heights. We'd still be living
like this. Men are given no encouragement in the public arena, they are given no
affirmation that they have a purpose on this planet. All they receive is
condescension and scolding, mostly from women who evidently know nothing about
men and either don't notice or don't care about the damage they're doing.
*Miranda Devine* - The problem is if you're a little boy growing up in this soup of anti-male
feeling that you see in popular culture, what a little boy is meant to think if
they just think that something that is innate to them, that
they were born with it they can't help to change is somehow diseased. I
think it's just setting them up for failure and sadness and already you have
the male *censored* rate three times the female rate. So thank you Gillette for
exposing yourself for the virtue signaling freaks you evidently are and
thank you also to feminist thought leaders for once again exposing your
sociopathic mission to reap revenge on the male species while creating a
completely homogenized society. You really are too kind with all of the
ideological ammunition you continually give me. Now to all the men and boys who
are watching -- this don't listen to those regressive feminists morons.
There is nothing pathologically wrong with you. So long as you go throughout
your life with the general intention of being a good, kind and respectful person
which I'm sure most of you inherently do, then you are perfectly, perfectly fine.
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