- Hi, guys.
Today I am just surrounded
by all of my plants in my conservatory.
I just am so ready for spring,
and so I wanted to just tape something
that was a really quick video,
something that's a little bit of a heart to heart,
kind of behind the scenes,
and also wanted to discuss something
that's a bit of an announcement.
I don't know how long I'll keep this video up.
Maybe I will keep it up, maybe I won't.
But basically I just wanted to say
that this is going to be the last day
where you can sign up for my winter enrollment
of my Master the Art of Personal Style course.
And so, what's really cool about that
is that I launched it two times last year,
and I worked tirelessly with my husband on creating this.
It was a two person team,
and we just packed everything we could
into the creation of this.
For like, half a year
we worked exclusively on creating this.
And so, it's just kind of my baby (laughs).
And so, what I'm really excited about,
maybe you guys have have already taken it
and you've enrolled this time around.
If so, welcome.
I'm really excited for you guys,
and also if you haven't, if you've never heard of a course
or wanted to take a course before,
if you're like, "What is Bethany talking about,"
I wanted to sort of break down
the most common questions that I get about it,
and answer those for you today.
Maybe you're just having like,
a chill day and you just want to like,
listen to me talk in my room surrounded by plants.
That's fine.
Otherwise, let's get started.
The first question that I get asked quite a bit is,
"What is the difference between what I can learn
from your YouTube channel and the course?
How are those two things different?
How is that separated?"
So, what I view my YouTube channel as is of course,
it's like a journal, right?
It's a place where I make friends with you guys.
But hopefully at the end of that,
you've got some tips onto how to apply style
to you and your own life.
It also, hopefully is providing you
with some recommendations as far as brands or products,
all of those good things,
but at the end of the day any YouTube video
that's standalone can only offer you some tactics.
It's not going to go deep as much as it could.
And so, with an eight hour course,
something that's delivered and builds upon itself weekly,
I'm able to actually provide a solution
where I can give you a transformation by the end of it.
At least that's the goal.
So, if somebody's really leaned into the process
and they go through the whole thing,
then the goal should be like,
the end result should be
that you're a better person because of it.
I've taken several online courses myself.
I've gone to college as well.
And so, by the end of that you're supposed
to have just this total new enlightenment
of understanding of something, some sort of concept.
And so, with this course, that's really how I designed it.
Plus, I made a lot of the content completely exclusive.
I went through the trouble and cost.
Like, there were thousands of dollars involved
in lawyers and in trademarks, and there are exclusive things
in there that is only available in the course,
and only ever will be in the course.
So, that's kind of the difference there
is that one is a tactic for YouTube,
and then the other is a transformation.
It's sort of like,
"Hey, I wanna be friends with you forever.
I hope that my YouTube channel
is always here to provide you guys help,"
but if you want actual like,
step by step help that's a guide,
that's where the course will really take over.
The next question that I'm asked is,
"Why is it broken up weeks and delivered weekly?
And then how many weeks long is it?"
So, it's going to be a span of nine weeks total.
That's six weeks and then three bonus weeks.
And why I did this is because from a background
being surrounded by professors and also,
I am related to a few professors,
it really just helps people to understand concepts better
and let it sink in if you're building
upon something over time.
And so, what you learned this week
is able to be thought about and studied,
and then next week you get to take everything
and apply it to what you're learning there.
And so, it allows you just to sort of digest it better.
So, the first three weeks of the course
are all about self discovery,
which really needs to happen first
before you start sorting through your wardrobe.
And then I perfectly timed this launch
to then hit right at Week 4
when you're going to sort through your wardrobe.
That's when most people,
at least in the Northern Hemisphere
are doing their spring cleaning
and just starting over fresh for this new season.
So, that's gonna be a great time
to sort through your wardrobe,
and then possibly start buying
some new pieces in Weeks 5 and 6.
But there's absolutely no rush.
If you're busy from now until like June,
it's not gonna be a big deal because you get
to have lifetime access and re-watch things later.
But then I've got three weeks after Week 6
where it's just bonus weeks of discussing
how to master things like fabrics and undergarments
and just how to shop, some little pro tips of mine for that.
And so, with that now we're able
to really have a full understanding of how to shop,
how to bring new things into your wardrobe
with understanding and intention,
and then also just build on everything we learned
to match our wardrobes to what we learned
in those initial few weeks.
So, the last three weeks of winter here
are gonna be perfect for that self-discovery
and maybe a bit of time like, at home.
And then by the time that you get
through those nine total weeks,
you're gonna be all on your way to personal discovery
and developing your wardrobe to match it.
Next, people ask me,
"Is there a time I need to finish the course by?"
And the answer is no,
you can do this completely at your own pace.
You get lifetime access so that you can take
this time to buy things slowly.
I think that that means different things
to different people, different budgets,
different priorities and lifestyles, everything.
So, I wanted something that was very much flexible
to meet you and help you along your way instead of me like,
forcing you to hurry up things or anything like that.
And so, I even told one of my lawyers,
I'm like, "I'm not doing a renewal fee.
I'm not doing anything where I have to like,
rush them along through that process."
So, the one time fee is all it is
and then you get lifetime access,
and any updates that I do make to the course,
like, let's say next year I wanna completely redo it
or redo pieces of it or update my...
I've already updated some of my PDFs
and downloads and all of that.
And so, everyone gets access
to all of those updates immediately.
You don't have to pay for them, or whatever else.
It's just something that is automatic.
So, it's kind of like an iPhone
where you just automatically get software updates for that.
You don't have to worry
about your phone getting out of date.
And so, because the nature of this is a style course,
I really didn't want it to get out
of date ever either for someone.
Next, "Are there any assignments or group projects,
or like, live sessions that I need to be there for?"
These are the questions I get quite a bit.
So, live sessions, no, there's not.
This is a global community,
and a lot of people have a lot of responsibilities
as far as being a mom,
or some people are already in college,
or I've had someone who was a Fortune 500 employee
who really is trying to like, stand out among the rest.
And so, each of these people had different needs
of taking my course and they all needed
to do it on their own time.
And since this is global,
I did not do anything that was live.
I also didn't want to expose anyone to a group.
I've had people actually tell me,
"Bethany, thank you for not exposing me
to an audience or a group through this process,"
because this by nature is a style course,
and for a lot of people, it's the first time
in their lives where they've been able to say,
"You know what?
I've had everyone else tell me
how to dress until this moment, and now I know what to do."
And so, that's really the nature of it.
I wanted to make it independent study.
I wanted to make it flexible.
And so, you can approach this on your own timeline.
There are assignments,
but that is something where I've had people tell me
that they waited until pretty much the end
to loop back around and start filling out the assignments,
and that's fine with me, too.
I think that as long as you're doing
the work and like, thinking through
these different concepts that I give,
that's really the goal.
And so, I do have a lot of worksheets for you
to like really think through and fill out,
but obviously it's as much
of a course as you want to put into it.
Also, last fall there was someone who actually posted
her experience going through the course to her followers,
and I wasn't aware of this until after the fact.
And so I just, after watching it
felt like it was such a succinct way
of trying to describe the course in general
and the whole experience better
than I've been able to (laughs).
So, I got her permission to share that with you guys.
Her name is Kitty, and through this process
she's actually become a friend of mine.
And so, I'll leave her channel linked
down in the description below,
but here is her review of the course.
- So, ever since I posted
that I took Dearly Bethany's personal style masterclass,
I've had so many DMs asking me why I liked it,
is it worth the money, what I liked,
or like, what I got out of it and stuff.
And I thought I'd go over it quick
'cause I think her class ends,
or like, this next opening closes later today
or something like that.
So, I thought I'd just go over it real quick.
I thought I was somebody who had a pretty good idea
of like kind of my personal style,
but I always just felt like, I don't know,
like my outfits just never always felt totally like myself.
And as I've gotten older now (chuckles),
like following trends has felt weirder and weirder (laughs).
And then like, I've had two kids and I don't know,
2020 did something to all of our like,
ability to get dressed and stuff.
And so, it was something that I wanted
to do for myself and I thought it'd be fun.
And I did it with my sister and it was a lot of fun.
So, the first couple of weeks
it's really about like going over,
like why style's important
and why developing your personnel style
is like a good life skill
and will just like, help you in life.
And that was really enjoyable for me
as somebody who's like mom of two.
Like, usually you're like the last one on the list of like,
who gets new clothes (chuckles).
So, it was really nice to do that,
and then where it really kind of started to blow my mind,
which was around like Week 3 or 4, and she went over,
like, she created essentially
a personal style or like,
style characteristics color type of wheel.
So, this thing's filled with, I don't know,
maybe like 15 different style categories and they all,
it's like a spectrum,
but it's like a circle and they all kind of like,
relate to one another as they go around this wheel.
And she helps you define your personal style
by picking a certain combination of them.
I don't wanna like go over in too much depth
because she did such an amazing job
and worked so hard at this class
that I think if you are at all interested in like,
truly understanding your personal style
and developing your true personal style
and not like what's trendy,
that this class is like, totally worth it.
So, before I was introduced to the style wheel,
she actually has you fill out
like these different worksheets
to really come up with your Style Persona™.
And it was so much fun and so fascinating,
so I did this with my sister and I always thought
that Kimmy and I had like pretty similar style aesthetics.
Turns out we don't at all,
like really actually have that similar of styles,
and like styles that I thought I was definitely not
were actually something that I did really like
as I learned more about them and how they fell on like,
this color wheel and like,
the color wheel's the wrong thing,
but it's like a personal style wheel™
but it kinda looks like a color wheel.
So, that was just fascinating to like,
truly pinpoint specific styles that are mine
that I can pull from like,
the characteristics of these styles
to then put together an outfit.
And this whole thing is like,
a beautiful formula for getting ready in the morning.
I just love it.
I mean, today I'm in like all athleisure wear
'cause I cleaned my house and that kinda stuff,
and I'm doing kid pick,
but then she also goes into like, a lot of color theory
because she has such a, like a strong design background.
She just really understands like, how to build colors,
what colors work with different skin tones,
and different things like that.
So, it really opened my eyes to like,
I thought I could never be somebody who could
like wear a mustard color or something like that
and she explains like, how you're able and different
like skin cones can wear different colors based
on their skin tone.
So, that's kind of like a quick gist
of what I learned from the class itself.
I really enjoyed it,
and I think it's totally worth the money.
I mean, I just love supporting like,
fellow creators and other people on YouTube and stuff.
And she's helped me tremendously with like,
I'm only five feet and I think she's like 5'1" or so.
And just learning to dress my body size and stuff.
I've done capsule wardrobes like,
over the years so many times,
and I'm feeling like re-energizing
the idea of like, filling my closet with things,
not necessarily like a capsule wardrobe,
but like filling my closet with things
that will last me for a long time
because now I understand my style.
I know where to invest my money in it,
and it's given me like a roadmap to developing my closet
now that I've understood my personal style.
So, I think that it's just given me tools to like,
browse a website and know like instantly no,
yes, no, yes, no,
because I feel like before I often followed trends
or was like, "Well, that looks cool on X, Y, Z influencer,"
and then I was like, "I should get that,"
but then realized I didn't really wear it that much
because it wasn't actually part of my personal style
like sectors in the style wheel.
And so, yeah, it's awesome.
I can't say enough good things about her class,
so if you guys are interested,
I think you just look up, I'll leave her,
like I'll tag her in this, Dearly Bethany.
And then I think her class sign up ends
like today or something like that.
But yeah (chuckles).
- So, you can read more reviews at dearlybethany.com.
That's also where you can sign up,
and I'll leave a link down for that in the description
along with on the screen.
Other than that, if you are one of the 800 people
who did sign up this time around,
thank you so much for allowing me
to just be a part of this journey with you,
and for allowing me to teach you
all of these lessons on a deeper level.
And with that, I'll see you in the next video.
Bye.
(gentle piano music)