In this video, I want to show you how to record your first webinar, make it available online,
and gain coaching clients on demand.
Make sure you stay all the way until the end of the episode, because today I will give
you some real life examples of my most successful webinars, that you can implement in your coaching
business.
As always, before we get started, hit that bell icon and subscribe to our channel, so
you get notified when new episodes drop every Wednesday.
All about helping you go from passion to profits in your coaching business.
Hi there coaches, Carolin Soldo here, and today I want to talk to you about recording
your first webinar.
With a recorded webinar, you literally have the ability to gain coaching clients, whenever
you want them, and you can gain as many coaching clients as you wish, because you can automate
your webinar presentation.
I have used the education based marketing model for the last 10 years, and it's served
me regardless of what coaching niche I was in.
I was hosting health coaching presentations in the past, and now I'm hosting business
coaching presentations in webinars.
So regardless what niche you are in, health coaching, life coaching, career, relationships,
spirituality, it doesn't matter.
Hosting webinars and automating them will serve your business and will help you gain
high quality leads online.
Webinars are great for many reasons, but most importantly, webinars have the power to funnel
in qualified leads, but also funnel out unqualified leads.
So when you're hosting a webinar, and you're inviting your community and prospects to it,
you have the ability to pre-sell them before you bring them on a discovery call or a sales
call with you.
And the beauty of a webinar, is that it actually brings the right prospects to you, and it
filters out prospects who may not be committed enough, who may not be right for you, or may
not be perfect for your coaching programs.
Webinars also have the ability to give you a very short sales cycle.
Where you can literally bring someone on a webinar with you, they watch your presentation,
and a few days later, they can become a coaching client.
And webinars give you massive amounts of good will and trust in the market, because you
are going to be someone that is teaching, speaking, educating, giving value freely,
and that's what true experts do, and stand for, right?
Lastly, hosting webinars will also help you boost the close rates on your sales calls,
because your prospects will come in already pre-sold from your webinars.
Recording your first webinar can be scary and difficult if you don't know how to do
it.
So today, I wanna give you some very easy to follow steps, you can implement to record
your first webinar presentation, and implement that in your business right away.
Step number one is to decide on your hook.
What is a hook?
Well, a hook is your headline, it's the topic of your webinar, and I always give my clients
two options, option number one is to do an overview of your entire system, it's the step
by step of your coaching program, and how your clients actually get results.
So for me it could be, how to find your ideal client, or discover your niche, how to build
a brand, how to build a coaching package, how to market and sell your coaching programs
later.
So it's about branding, niching, program development, marketing and sales.
That could be my overarching system, and I could present that in my webinar.
Option number two, is to actually hone into, or drill into a specific topic that you specialize
in.
So for me as a business coach, I could talk about branding, and I could host an entire
webinar just about branding, or just about marketing, or just about sales, or just about
creating your first coaching package for example.
So when you think about your webinar title, and your hook, I want you to choose to deliver
your signature system and the core steps your clients are taking to get results, or hone
in and focus in on one specific area.
When writing your hook, keep it really, really simple.
I want you to think about six pillars, or five shifts, or four steps, or even three
secrets in order for your clients to get results.
So when you're writing your hook, make sure you actually implant your clients top goals.
For example, the three simple steps for you to gain all the coaching clients you could
ever want, or the five steps to go from unknown to expert status in your coaching business,
even if you're brand new.
Do you see the secret?
The secret is for you to implant some of the top goals your clients have into your hook,
so when they're landing on your opt-in page, or your registration page, and they decide
if this webinar is for them, they see their top goals, which will make them so much more
likely to say, "Yes.
I'm signing up right now."
Step number two is to decide on your content.
Now that you have your hook, you can decide on your content.
And when you write out your content, I want you to use my bullet point trick, that has
the power to double or even triple the registration rate of your webinar.
Now, what is the bullet point trick?
When you're writing the bullet points, which is what you will be teaching in your webinar,
begin with your ideal clients top four or five goals, and then reverse engineer those
goals and build out your bullet points, and what you will be teaching.
For example, as a health coach, your ideal clients could have goals, including feeling
irresistible to their partner.
They could also feel like, "I want to make health easy to stick to, and fit into my daily
schedule."
Many of them will say, "I want to have energy to power through my day, and play with my
kids at night."
And many will also say, "I want to fight off and prevent disease."
You see as a health coach, your clients may have four or five, or more goals, and wishes,
and reasons for why they will be working with you as a health coach.
Now that we know that your clients want these things, we can then reverse engineer them
into the bullet points, and the coaching points in your webinar.
Let me give you an example.
Your first bullet point might say, "The workout secrets that shape your body and make you
feel irresistible to your partner."
The second bullet point might say, "How to make small tweaks in your daily routine, so
that can easily stick to your health, and your fitness, and fit everything into your
daily schedule."
The third bullet point might say, "Simple nutrition strategies that can give you energy
to power through your day, and play with your kids at night."
And a fourth bullet point might say, "How to change your body chemistry with the right
supplements, and fight off and prevent disease."
So do you see how this works?
We being with your ideal clients top four or five goals, and then we work them into
the bullet points, and what you will actually be teaching on your webinar.
So instead of saying, "I will teach you the supplements you need to take," you say, "I
will teach you which supplements will help you fight off and prevent disease."
Or you will say, "I will teach you the nutrition strategies to have energy throughout your
day, and come home and play with your kids at night."
So you combine what you're teaching, and show them how what you're teaching will lead them
to some of the top goals and outcomes they really have.
For me, for example, I know new coaches often think that they have to be cheap or low-cost,
in order to gain clients.
So in my webinar I might say, "While charging low prices will actually not serve you, and
why charging higher prices will help you get better client results."
And then you might think, "Wow, maybe I don't have to be cheap, maybe I can charge more,
and that will actually help me get better client results."
It will get you to think in a different way, it will wake you up, and it will make you
interested and intrigued by my webinar.
So start by thinking about what your niche is believing in, what they believe to be true,
that's actually not true, and that's not serving them right now, and how you can reframe these
beliefs, and teach them a better way, and educate them, and make them feel like, "Wow,
this person has a much better way to do things, a much easier, a more effective way, and I
want this, and I want to watch this webinar right now."
Step number three is to make your slides.
If you're someone who is very creative, and has experience with slide design, this is
something you could easily do yourself.
And if not, you can easily outsource this task to someone who is an amazing designer,
and amazing slide creator, and they can make the entire deck for you.
Some of our most favorite tools for slide design, include Haiku Deck, Canva, Google
Slides, and PowerPoint.
For a 60 minute presentation, you might have between 70 and 100 slides.
What I like to do in my presentations is have a lot of variety.
I like to click and click, and actually make sure my audience stays engaged, and my slides
are moving a lot, so that they don't drop off, but they instead stay engaged, and they
see new content showing up in the presentation, the entire time.
Also make sure your slides are on brand.
So, use your brand colors, use your logo, use your fonts, use images of you, or images
of your ideal client, to make the presentation really engaging.
Always make sure your slides are professional, spell check them, do a grammar check, make
sure everything is accurate, everything is clean and professional, and well-designed,
so that you can make the best impression you can, in your webinar.
Step number four, is to record your webinar.
When it comes to recording your webinar, I have several tips for you.
So let's go through one tip at a time.
Tip number one is to use Camtasia or Zoom to record your webinar.
I have had much success with both tools, and they are both very professional, and will
do a great job at recording your webinar presentation.
Tip number two is to not show yourself, because that makes editing really tough.
When you record your webinar, and you actually show up on video, that makes a great first
impression.
However it makes it very hard to edit the webinar later on.
When you have the recording done, and you actually use it and play it, you may find
that people drop off at a certain point.
Or you may find that you want to make something stronger, or you want to change something.
And then when you actually have yourself, showing up on video, then you have to look
the exact same way, when you record the webinar again, or it will be impossible for you to
even edit the webinar.
So I recommend to not show yourself, not show video on webinar, but actually just show slides
and go through the entire presentation, with just a slideshow, because that will make it
really easy for you to make any edits later on.
Tip number three is to record one slide at a time.
I really take my time, I do a really good job at focusing in on my core message, I present
the slide, and then I take a break, and then I keep going.
So my overall presentation might be two hours or more, but I know later on I can edit and
cut the webinar, and this helps me take the pressure off, really relax into it, take my
time and really focus on getting my message across, instead of putting everything into
a 60 minute container, and rushing through it.
So take your time, do one slide at a time, and really enjoy this process.
Tip number four is to come in with high vibes.
When you're recording the webinar, of course you're teaching people, but you're also entertaining
people.
So they will come in the webinar, and they will want to be entertained, they will want
to feel and hear your passions.
So really get your energy up, get yourself motivated, put on music, start dancing, do
whatever it takes to get yourself really pumped and excited about this webinar, so that you
cannot only teach people and educate them, but you also entertain them, and retain them
throughout the entire webinar presentation.
My next tip for you is to script out the important parts, but don't script the entire webinar.
When I'm recording my YouTube episodes, I have scripted out my most important steps,
but I don't have an entire script.
I literally say things that way I would say them when I'm talking to you face to face,
in person for example.
So when you're going through your slide deck, and your presentation, I want you to script
out the most important parts, but you want to make sure you're hitting certain points.
But don't script the entire thing, because when you're reading it, people will be able
to tell, and it won't be as engaging, as real, as authentic, as it could be if you're literally
just talking off the cuff, if you're just talking and in an engaging way, and you're
just saying it the way you would say it someone in person.
And lastly, make sure you have a professional microphone.
My preferred microphone for a webinar presentations, is the Yeti.
And I will be sure to put the Yeti link in the description, and let you know which version
I have so you can by the same, or choose any professional microphone you can find on the
market today, to make sure you have crisp and clear sound.
And now I have three amazing bonus tips for you to make your presentation a real hit.
Tip number one is to not pitch your program.
Yes, you heard right, I don't want you to pitch your program on your webinar at all.
Instead of pitching your program, pitch a call, sell what you can do throughout the
presentation, is seed your program.
You could say, "Well in my coaching program, I tell my clients to do A, B, and C." Or,
"In my coaching program, we actually include this and this and that, and you should do
this too."
So subtlety hint and seed your program, through the entire presentation, but don't tell people
to go and buy it, in the end.
Instead tell them to go book a call with you, to learn more, to get more support, and find
out if working together is actually a great match.
Tip number two is to not make your content too tangible.
What happens a lot with my new clients, is that they go out there, and they make their
presentations very tangible.
So to give you a simple example, they might say, "Drink water every day, workout for 30
minutes daily, do affirmations every day, and meditate for 15 minutes."
Now I'm simplifying it here for you, right?
But I want you to understand that giving tangible steps like that, will make your audience say,
"Wow, this is great, here's a real plan, let me go and try this for a little bit, and see
if it works, and I'll see you later."
And what happens is, they don't have an incentive to book in with you, and to take the next
step.
Because they can take these steps on their own, or at least they think they can.
So when you're building out your presentation, don't make the steps and what you're teaching
too tangible, too tactical, so that people can follow it without your support.
Make it deep, show that there's actual depth, and there's a lot more to do, that your clients
could ever do on their own, so that they say, "Wow, I see the past, I see what I have to
do, but I also know I need help, and I want to talk to this coach right now."
And tip number three is to tell your clients who the webinar is not for.
In the beginning of your webinar presentation, I want you to put a slide in that will say,
this is who it's for, and this is who this is not for.
Because one of the main reasons you're hosting a webinar, is to funnel people into business,
but also funnel out the wrong clients.
So right in the beginning say something like, "This is for you, if you are A, B, C, and
D. But this not for you, if you're over here."
And you're actually doing them a favor by telling them that, if they're in one of these
areas, it's not a good use of their time, and they can leave the webinar.
And this will leave you with clients who are great prospects for you, who can really benefit
from your services, and who should be booking discovery calls with you in the end.
And now I wanna hear from you.
Have you done webinars before?
Did you like them?
Did you not like them?
Let's have a conversation in the comments below, let me know how you love webinars,
how this episode served you, and let me know what you're planning to do better, to improve
your webinar performance next time.
As always, I want to help you implement what you're learning in my YouTube episodes.
So what I have for you today is two examples of our most successful webinar presentations
that you can access and watch right now.
Simply click on the links in the description below, they will lead you to our webinar presentations,
you can sign up for them, and you can watch them right now, and take away those tips and
secrets, to make your next webinar presentation a huge success.
Now stay focused on your goals, because I believe that you are meant to bring a passion
to the world.
Webinars are amazing to help you get your message out there, serve your clients, and
bring even more clients into your coaching business.
If you like this episode, make sure you give me a like, leave me a comment below, and share
it with your friends.
Thank you so much for watching, and I can't wait to see you next week.
Do you want to build a successful online coaching business?
But you're not sure how to get started, and you're scared of wasting time and money on
the wrong steps?
Let me be your coach, and show you the right steps to quickly launch your business, attract
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