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foreign
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so in today's video i thought that we'd
do something a little bit different and
so in today's video
we're going to go through some old dairy
commercials and see what they reveal to
us
about the dairy industry and so we're
going to start in the 1950s
looking at some old borden's dairy
commercials now borden
is one of the oldest and longest-running
dairy companies
in the u.s but actually earlier this
year right at the beginning
they filed for bankruptcy so they may
well be coming to the end
of their run as well so let's get into
the commercials now and let's look at
what 1950s
dairy commercials looked like
oh man i sure could use a cold drink
look what's coming down the road
well i'll be nice tall refreshments
coming right up
my first instinct when i saw this is
that this man on this horse and carriage
reminds me of the child snatcher from
chitty chitty bang bang
if anything this is more of an advert
advertising the stranger danger thing
rather than
milk i mean if i was this guy's dad i
wouldn't let him anywhere near this man
let alone drink a beverage from him
oh boy
i'm always thirsty for good gordon's
milk and i can tell you why
because you've been indoctrinated by
years of industry propaganda that's
trying to convince us that we need cow's
milk to be healthy because
gordon's gives you the sweetest freshest
best tasted milk
that you ever poured into a glass fun to
drink anytime
right joey there's just nothing tastes
so good
as good gordon's milk beet's right boys
and girls
gordon's is the good milk it's the only
milk i drink
me too why don't you ask your mom to get
you gordon's milk it's good
this is another thing that happens in
these older adverts is how they appeal
to the children i mean most advertising
especially when it comes to milk it
seems
it's always appealing to children which
is so interesting because it's trying to
perpetuate this narrative that children
need it to be strong and healthy
and to develop but what we also see in
these adverts is the people within them
directly telling the audience that they
have to go and tell their mum go nag
your mom and tell her
that you want boredom's milk because as
a child you see and you think
i need borders to be strong and healthy
and to build big muscles
so i'm gonna go and nag my mum to make
sure that she buys boredoms next time
she does the supermarket shop
got it kids sure thing jim
come and get it
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with all the work left to do i better
get some more gordon's milk
there's just nothing like it for lots of
get up and go
yep borden sure is the milk with the
mussels in it it's the sweetest tasting
milk too
how come anything so good for you tastes
so good because it's boring
good sweet bourbon's milk i mean it's no
wonder that our grandparents and parents
as well
raised us to believe that we need milk
to be strong and healthy and to develop
and gain muscle
because this is what the adverts have
been telling us for decades
it's relentless and it's really
deceitful when you know the truth about
milk and how
poisonous it is for the body and how
unnecessary it is
for the human body as well it's
ridiculous to think that we're talking
about having
human children needing cow's milk to
grow strong and healthy
when the whole point behind cow's milk
is that it's for a baby calf
and not for a child or a human child
that is it's so ridiculous but it's also
not surprising therefore
this idea is so ingrained within society
you kids got it borden's is the milk
with the muscles in it
i'm not be funny but this guy really
gives me the creeps this guy in these
adverts is telling me
not to drink milk and it tastes so good
make sure your mom has plenty on hand
for you it really plays into the idea of
that time that
boys want to be manly and to be manly
you need big muscles and so the only way
to get that is to drink milk and you'll
impress your father
and be honest all these things that earn
your father's validation and love and so
it's a really
toxic idea i suppose of needing to
consume this product to meet basic
requirements as a child which is
validation from your parents and so now
we're going to move into the late 80s
and early 90s and look at the milk it
does
the body good commercials but before we
get into those commercials i'd just like
to say a big thank you
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for sponsoring today's video and now
let's get back into these really weird
dairy adverts
first dance and who danced with me
except jeffrey kaiser the biggest
nerd cheer up you're drinking milk and
this is you in a few years
not with this brace face and gross hair
while you're growing fast and milk can
help you get a great smile and gorgeous
hair
but my body the only difference between
me and the guys is this dress
hey you can see we turned out just fine
who's that
that's jeffrey kaiser milk
it does a body good it's really
disturbing
for obvious reasons that you have this
young girl and she's making claims that
she feels like she has a boy's body
she's like prepubescent or just starting
puberty and this advert is completely
exploiting the vulnerability in young
people
who feel like they don't fulfill
society's stereotypes of what being a
man or a woman looks like this idea that
if you're a young girl
and you're worried about how you look
you're worried about how people are
going to see you
then you better start drinking milk it's
just so deceptive and deceitful to play
on young people's insecurities
in such a way just to make money off of
them it's really
it's sick let's take a look now at the
commercial that's focusing on a young
boy instead it's very similar in terms
of
the theme but it's also interesting to
see how it plays into the insecurities
of young men
what girl's gonna go for me with a body
like this
hang in there tom i'm you two years from
now because you're drinking milk
and working out well i'm not changing so
far but milks at work inside you
oh yeah and tomorrow the difference can
show
all that protein for muscle and calcium
for bones but i'm still a skinny bench
warmer
hey if the side of yourself at 18
doesn't convince you tom listen to your
senior year girlfriend
hi tom i'm waiting milk
it does a body good you have a 10 year
old boy right he's
not even hitting puberty yet and he's
been told you need to start working out
and if you drink milk you're going to
build a big muscular body and then
you'll get a girlfriend when you're 18
who
you'll find attractive and it makes you
think about all these young kids who are
watching these adverts when they're
being aired on tv
being told that they have to drink milk
if they want to be attractive and find
love i mean it must have been so
damaging for young children at that time
like 10 year olds being told they should
work out and referring to himself as a
bench warmer he's 10 years old
like what is he supposed to be doing of
his body at 10 years old it's so
ridiculous and the fact that it plays
into these vulnerabilities and
insecurities
is sick just to sell a product that we
don't even need and results in huge
amounts of damage to the planet
to our health and of course to the
animals it's just so disturbing on every
single level
and it really shows the true character
of these industries who will manipulate
everyone even young children's personal
insecurities
just to sell a product so now we move on
to i guess the late noughties when
selena gomez was just becoming famous
and she's also doing these adverts for
borden's milk the same boardings that
were advertising in the 1950s with that
creepy
child snatchered character coming right
up
so let's see how the adverts have
changed let's see what selena has to say
about
drinking milk so let me guess you're
bored with your milk right
actually no selena i'm not bored of my
milk i'm actually against people
needlessly violating exploiting sentient
beings
i get it generic milk can be so ordinary
no actually that's not true generic milk
is far from ordinary it's very
unordinary because we're drinking the
milk that was meant for someone else's
child that's
not ordinary at all whatever happened to
flavor
whatever happened to not exploiting
sentient beings and taking babies away
from their mothers
and turn your family onto board it's the
original
best tasting milk on the planet made
locally so it's rich
creamy flavor is always super fresh and
seriously delicious
don't be ordinary drink gordon and love
milk again
drink boredom and pay for other people
to cut the throat of sentient beings
again it's this like hyper glamorization
of what consuming milk
really is it's feeding into this
narrative that drinking milk is this
wonderful thing it's so incredible and
what's really disturbing about borden's
is they have
elsie the cow on their branding or their
packaging
and the idea of having a cow there
reassures the consumer the cows are
treated well you have this smiling
happy cow on every packet of boredoms or
every bottle of burdens
that you buy and so every level it's
manipulating the consumer and the way
that these adverts are targeted
again at children the dairy industry
relentlessly targets children whether
it's
children's insecurities or children's
fears about not being strong or
beautiful or any of these things and in
the case of these adverts it's about
using a child superstar someone that
children really admired
at that time to again continue selling
milk to children because what
advertisers know
is that when a child wants something it
becomes increasingly hard
for a parent to say no and so if their
favorite child superstar
is talking about drinking boredoms well
every child who likes selena gomez
is going to want to start drinking
boredoms i'm all about being close to
the things that i love
my friends my phone and definitely my
milk
what is she talking about being close to
her milk no one has ever said that it's
a priority in their life to be
close to milk like what does that even
mean
it's so weird and also how old are her
friends supposed to be they look so
incredibly young in this and i just
don't understand
her free priorities are her incredibly
young friends it seems
her phone and definitely milk which is
why i'm all about borden
it's made locally in my hometown and
close to yours that means i don't have
to drive a very far
which is good for the planet and even
better for the taste buds
now of course we know that dairy
consumption is far from good
for the planet and this idea that oh
well you know they don't drive that far
these board and vans and so therefore
dairy is
perfectly sustainable and good for the
planet ignores the fact that the whole
problem with dairy is the farming itself
not the transportation
the farming's the problem and just to
gloss over that and say oh well the
borden van doesn't drive very far
it's completely misguiding the consumer
into believing something that just
isn't true at all being close means it's
super fresh
and seriously delicious tell mom to look
for elsie oh this is just so
manipulative at the end the way
she's looking at the camera like that
she looks super friendly tell your mom
that you want to drink boredoms like
it's so
manipulative this incessant targeting of
children is just
it's really corrupt and wrong and these
hyper-saturated colors now bear in mind
also this advert is
relatively recent especially when
compared to the ones from the 1950s
but it still ends in the same way with
that manipulative go and tell your mum
that you want boredom it's like go on go
and tell her so what's interesting when
you go for these adverts and you look at
them over the span of
about 60 years or so is it shows you how
the industry is really just advertising
around the attitudes of society in that
time playing up to the
fears and insecurities of the consumer
so in the 1950s it's all about young
boys wanting to be like their dads and
their dads are drinking milk so they
have to drink milk to be strong but then
as you move forward in time it gets to
like the 80s and
early 90s and it changes it becomes
about how you look
femininity masculinity it becomes about
getting a prom date
and interestingly in the 1980s there
were a couple of big things which of
course was the rise of
supermodels which made a lot of people
feel very insecure about how they looked
and also the rise of teen movies which
focused on young people
teenagers getting prom dates going to
the prom and those milk it does a body
good adverts are playing right
into that and then in the late 90s what
we have is the rise of like disney
nickelodeon stars
and the companies realized that if you
branded the milk around these superstars
at the time
that will be what gets children they
want to be like their role models from
the disney channel so let's put one of
their role models in an advert
and have their role model tell them that
milk's amazing and they want it and they
should tell their mum to get it
you realize when you look for these
adverts the dairy industry is
manipulating us at every single step of
the way i mean it's what adverts do in
general
but you can really see it in these milk
adverts the way it changes based on what
children's insecurities and fears are
and plays them up i mean how many kids
have been scarred from these adverts
especially those ones
from the 80s and 90s they were telling
them that if they wanted to look a
certain way and have a certain life
then the only way to get there was to
drink milk it's no wonder that milk was
booming around that time of the got milk
campaign
and these campaigns and the industry
doesn't care if they're harmful
the industry doesn't care if it damages
young people with this style of
advertising
and this messaging they don't care about
us at all all they care about
is making money from us and the way they
do that is
really really obscene but i realized
that all the adverts we've looked at
have been
u.s centric and so with the interests of
being fair i also thought we'd take a
quick look at what uk dairy farmers are
doing to promote the dairy industry here
the sun is up the milk is chill
it's gonna be a good one yo yo
yo yo i'm rolling in my musty on a
summer's day
chugging cold milk while i'm failing hey
yo valley's approaches common sense
homily in nature takes presidents my
rise for pride that's why you never see
a day
i love it here man that's why i'm never
leaving early i'm so
girl in my cup of my shirt i'm
representing the west so
hard it hurts yo valley
change the game it will never be the
same yo valley
represent the west check out daisy she's
a
proper cow a pedigree freezing with
know-how
her and her girls they got their own
name we treat them good
they give us the cream all right i think
that's probably enough of that i'm sorry
that was
really just the worst wasn't it i think
that's probably the limit for today's
video right i'm
i'm really sorry about that i i really
am but thank you so much for watching i
really appreciate it and thank you again
to skillshare
for sponsoring today's video let me know
down below in the comments what you
thought of these adverts i mean
they're pretty weird and crazy and
manipulative so i'm interested to know
what you think about them as well but
thank you again for watching and i'll
speak to you all
in the next video
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so