Do you want to know how I'm able to get over 13,000 pageviews from
Pinterest in one day with viral pins yes you heard this right!
I've got about 13,000 pageviews in one day thanks to one viral
post on Pinterest and the secret sauce in most of the viral pins is that I save
them in the right time and I choose some trending topics which people on
Pinterest were looking for in that particular month or season.
Hi! I'm Anastasia of AnastasiaBlogger.com and on this channel I share my Pinterest
tips every Thursday! Subscribe and click the Bell button to get
notifications when I publish my new videos. Pinterest is a platform with high
seasonal and trends-related fluctuations. It doesn't work like any other social
media platforms. For example if you're active on Facebook or let's say
Instagram and you want to include some posts for Thanksgiving into your content
calendar. When you will publish those posts? Tell me! Definitely, it will be
around Thanksgiving Day or maximum one day before the holiday, right? And on
Pinterest you should save seasonal and holiday-related pins about 4 to 6 weeks
in advance to give the platform enough time to pick up all the data about your
new pins and start ranking them for relevant keywords. Don't forget that
Pinterest is a search engine, right? If you follow me for a while now, you
probably know that the majority of traffic comes to my blog from pins that
went viral on Pinterest and the first viral pin that created a spike of
pageviews and happened in my blog on Saturday September 16 2017. And did I
mention that traditionally my blog's traffic is higher on weekends since
Pinterest users are most active on these days? Anyway, now you know that it's on
weekends. So, I've got my first viral pin on Pinterest and it was about 6300
users coming from Pinterest to my blog on that day
and as you can see from my Google Analytics statistics until that
first viral pin my blogs traffic wasn't growing and well it was growing but it
was pretty slow I had very small traffic spikes but it was nothing
close to what happened in September on that day. And just to remind you 16th of
September is still one and a half months before Halloween Day, and I already had a
viral pin and it was about Halloween! So, on this page you're seeing that it
was on September 16th and it was just mostly to one blog post I was getting
here you're seeing pageviews. On the previous screen shot we were looking at
the number of users and here we are seeing the pageviews to this specific
blog post about Halloween decorations. So, just to remind you it was about one and
a half months before Halloween and I already had a viral pin about Halloween.
And you can see on this screenshot here it was 6000, almost 7,000 page views from
just one blog post, just in one day and it was just the beginning. Because this
post kept driving me traffic viral traffic until 4th of November, so
obviously the Halloween ended at the end of October but there were a couple of
days that people are still looking at the pins related to Halloween and now I
invite you to have a look at my Pinterest analytics for the holiday
season of 2018. So, what do you think happened next year? My holiday related
posts like Thanksgiving, Halloween, Christmas - they all started taking off
with the old viral pins that I had in 2017. And some of my new pins I
created for them also became viral and on this screenshot you can see the
traffic for the months of October and November and you can see here five posts
out of ten posts where related to holidays - Thanksgiving, Christmas,
Halloween Halloween. But don't get me wrong!
Trends and virality on Pinterest do not always have to be related to holidays.
You can see a crazy traffic spike in my Google Analytics in the month of January
of 2018 and it was for a weight loss blog post so I had a day with over
13,000 pageviews and they were mainly to one viral pin. And why do you think this
happened in January? Because when the holiday season is over with all the
parties, family dinners, with comfort foods. And when the new year
starts, a lot of people want to have a fresh start. So they look for
diets and for weight loss meal plans a lot more in January than they do let's
say in December, right? So, because I published my post about weight loss
recipes about 4 weeks before January and then when the season starts my post
was fully prepared to get viral on Pinterest. And you need to think about
all of these details in advance if you want to leverage seasonal traffic on
Pinterest month after month. And you might want to create a Content plan for
the entire year and this probably might take you a little bit of time so if you
want my help on this, I have a Pinterest Trends Calendar Planner. This is a 40 page
document and you can plan your content ideas according to season, to holidays and
trends in advance for the best traffic results. And I have some pages that will
help you to track your Pinterest stats month by month, follower growth, your
reach on Pinterest, how many pins were saved from your site, and traffic from
Pinterest that you're getting in this month. And in this Pinterest Trends
calendar I don't only focus on your growth with organic traffic on Pinterest
but also give you the timeline for publishing some trending content which
you want to promote with Pinterest ads. Usually, for Promoted pins you don't need
to publish them so much time in advance like a month or two in advance, like you
need for organic pins. So for Promoted pins a couple of weeks in advance should
be enough and I've got you covered in this Pinterest Trends calendar for
promoted pins as well. And I will give you a link to this Pinterest Trends
calendar above my head in the info icon. If you cannot find it there I will also
give you a link in the description below this video. Now
how can this video help you? First, if you haven't posted any holiday related pins
this year yet and if you don't have a Content plan it's time to act now. You
can still get on this train and catch up with some extra traffic for holiday
season this year, so consider working on Thanksgiving and even Christmas content
right at the beginning of October. It's not early but not too late yet as well.
And you can find a way to turn almost any topic around holidays whether you
are an eCommerce seller you can sell gift ideas, you know any products that
you're selling can be related in some way to holidays. And if you're a food
blogger you can create recipes for a specific holiday. If you're a DIY
blogger then for crafts, for home decor there's so many ideas for you related to
holidays. And listen, even if you're writing about some sales and business
ideas you can also give some tips to your audience about how they can
leverage holiday traffic, right? Kind of like what I'm doing now in this video.
I'm basically teaching you guys how you can leverage seasonal holiday traffic
and I'm also leveraging it because I'm talking about this topic on my youtube
channel. And what people often don't realize when it comes to holiday and
seasonal content on Pinterest in particular, is that a huge portion of all
the traffic volume on this platform in the holiday season is distributed among
holiday related topics. So users will come to Pinterest and they will search
for anything related to holidays and they will see a lot more content related
to holidays. Pinterest kind of reconfigures their platform and the
whole experience of the users during this holiday season is completely
different from the other months. Pinterest will definitely show some pins
related to holidays even if people didn't search for them. So you need to
understand that the evergreen content might actually get fewer clicks and
viewers and impressions on Pinterest in the holiday season just because it's not
related to holidays in any way. And another thing that people often don't
realize about holiday content is that once you've created some seasonal blog
post or web page on your site it will continue bringing you traffic from
Pinterest for many years. It's not gonna just work for you for three days and
then you don't get any traffic from it anymore. You will start seeing
those same patterns and viral pins coming to your Google Analytics year
after year on the same season. And now what should you do to attract even more
traffic to your holiday related seasonal content the first thing you need to do
is find those posts in your Google Analytics and identify the most popular
the most viral posts that you had or web pages on your site that you had and make
sure that you reschedule them through Tailwind for example or even repin them
manually to your boards. Pinterest doesn't like duplicate content but
Pinterest doesn't mind if you save your content once a year they actually say
that you can save the same pin to the same board once in about four to six
months because you want to show it to your new followers. So this is not a
duplicate pin and you shouldn't worry about it if you just save it once a year
to the same board no problem at all you're just refreshing it for the new
audience. And another thing you should do when the season comes about one or two
months in advance you should create fresh pins for your old viral pages. So
it's about two or three new pin images and you create them you schedule them
and you will definitely see that at least one of them will get viral again.
And sometimes it's funny that in this season I can start seeing that in search
results some of my old pins showing up high in search results along with
another pin from the same page on my site, that new pin is also ranking and
I'm like ranking simultaneously for the same keyword with two different pins
from two different years. If you want to learn more about driving viral organic
free traffic from Pinterest to your website then you can make a jump start on
this with my Pinterest SEO traffic secrets course and I will give you a
link to this page above my head in the info icon and also in the description
below this video. And if this video helped you, share it on Twitter on Facebook and
if you are new to my channel then leave a word SUBSCRIBED in the comments below
this video and I will personally welcome you on my channel
See you in the next videos, bye!