What's up, you guys Jason Wardrop here and in this video, I'm gonna break down how to advertise on Instagram
even if you're a complete beginner
You've never advertised on Instagram Facebook or any of these other platforms before I'm gonna break down
Step-by-step how to do that right here
Now the first thing that we got to take note when we're advertising on Instagram whether it's in the newsfeed or in the stories
Which are the two placements the two location that we can actually set ads up are
What are the specs of each one of those locations?
so what I mean by that is
How long can the video be so if we have a video that we're trying to market? How long can it be in?
Seconds in the Instagram newsfeed and how long can it be in the Instagram story? So this is the actual official specs
website link right here
Which I'll link down right below this video
because this will keep up to date with everything that Facebook changes with their
Algorithm if they change the length of video time or anything like that
This will all be up to date because it's not some outdated blog or anything
This is directly from Facebook as you can see right here
So as of right now
You can see down here. Like your your video length on the actual newsfeed is 60 seconds
Whereas if we come over here and change our Instagram ad placement
we come down here to stories and we can see we've got a
15-second option. We got a 60 second option and a
120 second option
now another thing that we need to take note before we actually dive in and set up the Instagram ad is
When you're on stories when someone's like popping through they're usually holding their phone
Vertically just like this so you want a vertical image or a vertical video of whatever you're trying to promote?
Versus if we come over on here to the Instagram newsfeed, you usually want a 1080 by 1080 or 1000 by 1000
square
image or video
because that's going to maximize the amount of real estate that people are seen as they're scrolling through on their newsfeed and
Your ad pops up. It's just gonna work a lot better for you. All right, so let's jump over here into Facebook
Now guys really quick. You can actually set up Instagram ads inside of the Instagram app
If you have a business count you can set up inside there
however, if you want the most effective way of setting up these Instagram ads
I still highly recommend setting them up
Just like I'm going to show you guys right here inside of the Facebook Ads manager
right this just there's a lot more that you can do inside there and
Facebook bought Instagram a few years back so that you're able to run everything from
Inside of that ads platform have all the same tracking you're gonna have on Facebook on Instagram on everything
So right here on our main Facebook profile if we come down here to the ads manager
And we just click on that
Okay
This will kick us into the ads Facebook Ads manager where we can set up a new Facebook ad campaign or in this case
It's going to be an Instagram advertising campaign
Now what we'll do is you can see this is a list of any existing campaigns that you've got
Now this is obviously just a demo account right here. I'm just gonna click on create and
This is gonna have us choose. We'll just start over right here. What is our marketing objective?
Like what do we want to accomplish with this Instagram advertising campaign now for this one?
let's just say let's just keep it basic and simple and
Let's say you want to get more people to
Click on your Instagram ad and go to your website or your blog or your Shopify store
whatever is you're trying to do so we're gonna click on traffic and
So we'll just give this a name right here. We'll say Instagram
Advertising demo
Notice click continue and now so we've got this this hierarchy of your Instagram ad campaign right here
So you've got your campaign, which is basically like what do you want to accomplish?
Okay, and we want people to click to our website and then your ad set. This is choosing
Who do you want to actually target? So who is the audience are you a local business?
And are you wanting to target people in your local area?
Are you a national brand that you want to target people that like basketball?
Whatever it might be and then here is where we also can choose where we're actually placing our ads
So we're gonna place them on Instagram on Facebook on both. Are we going to do some split test?
What are we gonna do and then also our budget and then after we choose all that will actually create the ad
That's going to actually be displayed inside the newsfeed and the stories or wherever you okay now
It's really important to give this a name now. This really is up to you
This is basically a way that you can keep track of all of your facebook ad campaigns your ad sets what's going on here?
So we're just gonna say IG for Instagram
demo
Okay, and then coming down here like for this traffic campaign, you don't need them touch any of this. We'll just come down here and
Let's say that you are a local business. Now. I work with a lot of real estate agents
And so let's just say you are a real estate agent. So let's just say
We're gonna target people in
Portland, Maine
okay, so we'll come down here click on Portland, Maine and
We'll just do a 10-mile radius there. Okay, so we're gonna like zoom in and you can see it's about
190,000 people over here now another thing I'd like to do if I'm a local business
This could be if your realtor if your chiropractor dentists like whatever it is you come over here and say everyone in this location
well
If you're a local business and you're not a restaurant and you have people that are gonna be coming back to you on a regular
Basis you only want people who live in this location
Okay
which is gonna drop it a little bit more right here and and that's important to keep and keep track of because you know
If you're a dentist, or if you're like a personal trainer, like somebody just visiting they're not gonna keep coming back to you, right?
So coming down here if we wanted to come in and add some detailed targeting options
We totally could like let's say it people that are interested in Zillow or Trulia
Or anything like that. So let's just say they're interested in Zillow, which will narrow it down a little bit more
We got about 30 thousand people there. So we'll say also Trulia because we want to open it up a little bit more
Maybe it's like get about
33,000 and so we go through and we kind of like kneel down our targeting right which I have a lot of other videos guys
Dialing in all of the Facebook or Instagram advertising targeting
So if you guys want those videos just drop a comment down below and I'll be able to share those with you as well
now this is where we get to the part where we're actually going to be advertising on Instagram or
Telling Facebook that we want to advertise on insta, okay
So this placement is basically saying hey, where do you want to show your ads?
Okay. Now they have automatic placements recommended already checked
Which basically means when you run this ad it's going to show up on Facebook on Instagram
On their audience network on Facebook messenger everywhere. They can possibly show it because there's more and more
advertisers on Facebook and Instagram
Every single day and so because of that they need to spread the wealth of where they're actually showing the ads
Now if you just want to advertise on Instagram and Instagram alone, that's where you're really building your business
Maybe you've got a big Instagram profile or something like that. You want to click on edit placements right here?
Then you come down here and you can see these four segments. You've got Facebook like the news feeds right-hand column
The stories you've got Instagram you have audience network as well as Facebook Messenger now
Let's say we just want advertise on Instagram. What we're gonna do is just uncheck all these other options and
What you could do is you can create one ad set where you're just advertising on Instagram
Another one where you're just advertising on Facebook and kind of compare them and see how effective
Instagram is versus Facebook and then you can also
go through and create an ad set where you're just advertising on the Instagram newsfeed and
then you duplicate that ad set and then you create another one where you're only
Targeting or you're only placing your ad on the stories. Okay
Now for this example, we're just gonna say hey, we're gonna show it on both of them
But it's cool because you can do the split testing and seeing like okay, like if we're gonna be showing on Instagram
We just want to do the news feeds
Versus the stories and see how effective each one of those are and if you are doing that
The way I would do this is come up here
and in this name, I would say the IG and then I would say feeds or
IG
stories and so, you know
Which one is which but we're just gonna say demo for this example because we're gonna choose
Both of them, which you could also put both up there
But it's just an easy way to go through and kind of like nail down
which one you're targeting on became so now we just got the Instagram feeds Instagram stories and
Our daily budget this really depends on what your marketing budget is what you have that you can go through and use on advertising
But I usually like to start out about $10 a day if I'm a new business just getting started 10 to 20 if you do
Have $20 per day even better
And then if you don't want to do like a daily budget, but you're like hey
I'm just gonna do a lifetime budget and for the next month. I'm willing to spend a hundred and fifty dollars or
$500 or 550 or whatever. The number is you can go set a start and an end date now
I don't love this option
The reason being is because if this campaign is performing extremely well
well
May 15th it ends and then I have to restart it and I'm not always it's not always a given
That it's going to perform as well as the previous campaign. Okay, so I always like to do a daily budget and
Then run my ad set continuously and then if it continues to perform well
I just can keep letting it run and if it doesn't then I can pause it. Delete it do whatever I want with it
Okay, so now we just come down here
we'll click continue and
then this is where we actually
choose what we're gonna be showing on the news feeds inside the stories and
So right here if you guys have a if you don't have an Instagram account
What they're gonna do is leverage your Facebook business page and that's gonna be the account that is gonna be displayed in the app
Now if you do have an Instagram account, you can see right here
You're just gonna add that Instagram account. And then when it's shown inside the newsfeed people can click on your account
They can go in they can follow you. They can like your images check out your profile all that stuff
So if you do have an account, it is definitely beneficial to go and run your advertising from your Instagram ad account there
Okay now moving down here
You can either do a single image or video ad which I would highly recommend this and this is probably what I'm gonna just show
you guys here and so here what we're gonna do is we're gonna upload an image and
remember how inside the news feeds I like to do a
Square image okay. Now you can see a lot of these a square image is basically
1000 by 1000 1080 by 1080 800 by 800 and so if we come down here
Let's see if we can find one of these images that's gonna be a perfect square
Okay, this one right here 960 by 960, so we'll just click on this
So we click on this and so you can see when it shows up on Instagram
It's like a perfect square and there's it's taking up a lot of room right here
And so right here, we'll put in our website URL for this example. I'll just use Google
Just to make it nice and easy and then we'll write a little bit of text here
So this text is gonna show up like what your caption would say on Instagram? Okay, so
Click here for more info or whatever
It's gonna be and you can see that's gonna show up right there
And then as far as your call-to-action, I like to just do learn more
Okay, because it's not like it's not like super threatening of like sign up now or download our get sorry now
It's just like hey, I'm interested. I want to learn more on what's going on and then coming down here
we just hit confirm and
Then it usually takes like sometimes if your ad account is like you've been running ads
It can take just a couple of minutes to go live
But Facebook will review the ad and then once it goes live and they approve it
It will be live on Instagram and the news feeds as well as the stories for this particular ad set. All right
so
Anyway guys if you have any
questions like and also if it takes a little bit of time and it takes a few hours or even
24 hours 48 hours like that can't happen. If you have a brand new Facebook Ads account, so don't worry about that
It just takes a little bit more time with a newer ad account because I want to make sure
Everything's compliant. Everything's good to go
But with that all said guys if you guys found this video helpful, go ahead. Give it a thumbs up drop a comment down below
Actually drop a comment down below if you guys want my 100% free Facebook Ads mini course
I have over 4 hours of content in there
covering everything with Facebook Ads
Instagram ads how to get all the marketing set up and I also have a little cheat sheet there for you guys 100% for free
So just comment down below and I will hook through you guys up with that
also
Make sure you like this video if you found it helpful and subscribe and hit that note
Ocation Bell because we launch new videos every single week on how to generate more leads make more money and grow your business
So with that said guys, thanks so much for watching and I hope to hope that helped you with advertising on Instagram