what is SEO how does it work
hello and welcome in this quick video tutorial session
I'm going to explain what is SEO
and how it works so that you can utilize it for your own
website an online business at its basic level
what SEO is your ability to attract potential customers
using Google and other web sites
to bring them to your website so
and at its basic level that's what SEO is all about
now how you do that is first of all you determine
the keyword your potential customers will use
when they search Google okay and that is done through
keyword research you know your online business
you know the website that your online business is in
if that's the case is not good enough to simply have a website and
showcase about us page or home
page and here's our products
and so on what is search engine optimization is your ability
to bring those potential customers by
targeting keywords
that that is related to your online
industry so
then many people you know when they start creating videos or talking about
SEO
they trying to sell you an idea as to SEO is
apparently secret that only a few people know
and so on right and because most SEO experts and SEO service providers don't fully
understand
the World Wide Web standards because
and its core that's what Google does it looks at the
web standards which w3
org puts out online right so
at its core you know your web sites are designed
with good design principles
or it adheres to you know you have site maps in place
you create metadata which is your meta description and title tags
heading tags and your content which is critical
for your online success is surely
going to be textually rich so to
speak so once again content in that sense
means you placing your keywords in all the right places
because Google looks at that so when hear the term
SEO and search engine optimization don't look at as to say to yourself
ohh you know I have to learn all
this staff and so on you know let's say if you're using content management systems
you designed designed your website using templates and so on
most often everything will be in place
anyway right so then if we look at this slide
see the way the Google works is
Google you know its a business right at its core Google
is a business just like your business and all the other
businesses but at the end of the day
it's a its a computer program that you're dealing with
when you're dealing with technology that feuls and
fires your website well if that's the case
how would Google be able to determine
you know what someone searches Google someone searches Google
by typing in keywords
then how is Google going to determine
if your website is relevant and if should show your website
in its results set well it does that by
looking at your web page name your
title your meta description heading tags your texts on your webpage
your images and the links that you have on your menu structure
and all your web pages you need to understand when you think of SEO
basically doing all the right things not Google
so to speak but having the standards
in place in creating proper web pages that
addresses the needs of your potential customers
now if we then have a look at this
slide here the way that you can
take full advantage of Google is that
once you create your web pages probably
having all the right things in place which are pretty basic
really and if we delete that
and if I then show you okay well this is your web page for instance
and then let's say you have another web page or another web page
okay when we look at Google and SEO
then what
Google does once again it looks at web pages whether it
is your home page whether it is your about us page
whether its your contact page whether it is the page
that is on YouTube whether its a page that is on Facebook okay
so Google follows
hyperlinks okay that's what it does
it looks at internet in its entirety any does that
with technology that uses and it is
at the end of the day the best technology on internet right
so when you look it your online business and your web pages
it isn't just good enough to simply have everything in place and just leave it at that
because to be able to compete with your competitors for the keywords that
you will be targeting what that means is
you need to be able to get links pointing to your web pages
now a a lot of people because they don't understand search engine optimization
they will tell you that ohh just go out and just get 100 backlinks
pointing to your website because apparently Google
looks at that is a vote okay that's like
really stupid information and if you simply focus on things like that
you're not going to get any where online
because when you think of Google and SEO
then backlinks are important in a sense where you get your backlinks from
and the timing of the way you get your backlinks
that becomes critical let me simply close this and open
up internet browser now a lot of people will tell you
that Google keeps changing its algorithms and
guidelines and so on well that's actually not true
I've been looking at Google Webmaster Guidelines for years now
and I can tell you confidently that Google guidelines haven't been changed
in years in the sense that
they have some spelling mistakes that
they've had the same spelling mistakes for years now
what I'm trying to tell you is SEO at
its core is also understanding Google
guidelines now if you then go and read about Google
guidelines you may get overwhelmed and confused
meaning your content should be done properly
design principles you know user interaction principal should be in place
this is my webpage so that means if someone comes
you know targeting I'm targeting this keyword for example
then if someone comes to this page what what I need to do is
I need to be able to answer search
query that they've typed in Google
okay for you to get ahead online and create successful online businesses for
yourself
you must understand that when you select keywords in target them
what you're really doing is you are
providing an answer to a question because when people search Google
that's what they do you know ask yourself when you search Google
look at the habits that you have whether you looked for a product or a
service
you know how did you go about it you typed in some search terms in
Google looked at the result sets
and then what you've done whether you found the
information that you were looking for or not you came back and done another search
so that's what everyone else is doing as well but
you know just think of web sites that when you visited
you really liked it not so much because of its design
but because of its communication
procedures so to speak so what I'm saying to you is when you create
your web pages and when you think of SEO
then you need to be on you know thinking ohh
I'm targeting certain keywords and I have all my
good web design principles in place by having page
names and titles and so on
but then if you're web pages lack content
in the sense that it doesn't address the reason that people come to your website
then there is no point in you know being in the first
position in Google because
having great content is part of SEO as well
Google looks at many many many different things
and one of the ranking signals is you know
how long do people stay on your web pages
so that when you create everything in place and present
your products and services in a consumable
consumable way the that is
easy for your potential customers to read through and consume
because then Google keeps a track of that as well
how it does that that's another story all you need to know
is whether you're creating your website from scratch or whether you're using
content management systems like
this particular website I'm using WordPress here
what I've shown you in previous slides all in place probably
on this web page as well
you may be thinking okay well Google is a search engine
yes it is a search engine but at the end of the day
Google is a business and it is in
advertising business they make a lot of profits
by allowing online website
owners to quickly reach
Google searchers okay and also
if you do then create great content
with having the web standards in place
and if you're running Adwords what will happen is because you
understood SEO probably you will actually
start paying less for your advertisement
budgets so to speak okay meaning
SEO and Adwords are intertwined they work together
anyway so if you have a website
and online business selling products or services
you must adhere to good web design principles by
having great content that addresses the
search query of your visitors
and other thing is Google Analytics
this is enterprise level analytics if you have a website
you know that you have log files that you can look at
but if you don't have Google Analytics installed
it's free for you to do it's very easy to install
and create accounts the reason that I say
Google Analytics is part of SEO is because
analytics allow you to see the touch points
of your visitors interacting with your website and by looking at
you can make improvements for your online business
cause when you do that increase your conversions
because I've in this SEO game for many many years
I will tell you for a fact that SEO
entails having great content
by adhering to good web design principles
analyzing how people are interacting with your website
so that you can improve it and at the end of the day the
next area that you can then focus on
to rank your keywords is backlinks
backlinks is there is many many information online
and I promise you that if you follow 99% of the information online about
backlinks you will not get anywhere online you will in fact
damage your online business so to speak
so I fully encourage to
watch the videos that I made available for you if you want
to learn how to rank images videos web pages or
what not I have all great how-to videos for website owners just like yourself so
once again
there is great information online as far as search engine optimization is
concerned but if you're looking for
proven and tested methods I encourage you to subscribe to my YouTube
channel
so that I can share with you proven insights
that will help you grow your online business
once again this video session has been about
what SEO is a about how it works
once again it's very easy and
you will differently 100 percent see
great results if you simply watch the video tutorials that I've made available for you
and SEO at the end of the day very easy once you understand it
thank you very much happy rankings
thank you take care bye bye