Do you want to get more traffic from your YouTube videos? I'm going to show you
how to rank your videos in YouTube and Google fast so you can get more views
and subscribers. Hello my name is Herman Drost from drostdesigns.com if you want
to learn how to grow your audience on YouTube and generate traffic leads and
sales on autopilot hit the subscribe button then click the bell icon so you
won't miss any future videos. So what's the difference between YouTube and
Google? Google is the largest search engine on the net and YouTube is the second
largest search engine which is owned by Google. YouTube wants to keep you on the
platform as long as possible so they can sell you more advertising whereas Google
wants to solve your queries as fast and painlessly as possible. YouTube and
Google have their own specific ranking factors that determine how a YouTube
video will rank in the search results. Let's take a look at YouTube main
ranking factors number one watch time this is the amount of time someone
spends watching your video the longer someone stays watching your video the
more opportunity your video has of appearing in suggested videos and
ranking high in the YouTube's search results therefore make sure that your content is
what your target audience wants to watch. Click the card icon to watch my video on
how to increase watch time for your YouTube videos
number two abandonment rate if your viewer leaves in the first few seconds
it probably means that the content is not relevant to what they expect. Study
the audience retention graph in YouTube analytics and add a card right before
they leave your video number 3 freshness YouTube videos often appear at
the top of the search results when first published. If you don't get a lot of traffic in
the first few days you'll lose the rankings and it may disappear altogether
from the first place number 4 Like and shares when YouTube sees that your video
gets a lot of engagement in the first 24 and 48 hours then they'll rank your
videos accordingly if it continues to get a lot of engagement your video
rankings will remain number-5 embeds this refers to incoming
links to your video the more properties on the net where your video appears the
higher probability of getting good rankings number six relevancy the
keyword phrase that you're targeting should be relevant to the queries that
someone's entering into the YouTube search box when your thumbnail title
description and tags are all relevant and congruent with each other will have a
high possibility of getting good rankings let's look at Google's main
ranking factors keep in mind that both Google and YouTube have hundreds of
ranking factors that are kept secret number one keyword relevancy as
mentioned before the keyword phrase that you're targeting should occur in the
title description and tags of your video watch page this makes your tYouTube watch page
totally relevant you can also do the same for your channel page and your
playlist page number two backlinks this refers to the incoming links from other
web sites the more properties on the net where your video appears the higher
probability of your video ranking in google number three on page optimization
make sure that your main keyword is in the title description and tags of your video
watch page number four domain Authority when you register a new domain it
doesn't usually do well in the search engines since YouTube is owned by Google
YouTube has a lot of authority in Google's eyes Here are some queries that often rank well
in the Google search results keyword+ video, how to+keyword, keyword+
tutorial, tour of+ city name, movie title +review, video game+review,
product name+review. Let's look at the ranking factors that apply both to
Google and YouTube backlinks this refers to incoming links from other websites
for example if your video link or your video embed code is on multiple websites
then you rank fast on Google and YouTube you can do the same with the channel
home page and playlist pages. Closed captions. It's important for YouTube and
Google to get a written description of your video content I've noticed videos
where I've transcribed the video content often appear in Google search results.
Date published. Newly published videos often appear at the top of the youtube
search results I've noticed videos that are months or years old show up in the
Google search results but didn't appear there at the beginning
this explains why Google doesn't value freshness as much as longevity
when it comes to showing your results in the search engines. Subscribers videos on
channels that have thousands or millions of subscribers tend to do very well in
the search engines while it makes a big difference in YouTube it's not a huge
ranking factor for Google. View count. A research company found that videos with
over 500,000 views ranked in the top 10 search results 48% of the time videos
with more than 100,000 views appeared in the search results 74% of the time
therefore getting more views to your YouTube videos gives your video a boost
in the youtube search results and also helps your rankings in google. Length of
video description. More videos appeared in the top search results that had less
words in the description than more words. Here are the main takeaways. The
strongest ranking signals that satisfy both Google and YouTube is a strong
backlink profile for your video. Closed captions, video longevity, short but
informative descriptions. The strongest ranking factor for YouTube is watch time
however this doesn't apply to Google optimizing your video content for both
YouTube and Google is a great way to expand your audience and get more views
and subscribers if you want to avoid the common mistakes that most youtubers make
click the card icon you'll learn the top 10 mistakes youtubers make and how to
fix them if you want to learn how to grow your audience on YouTube and
generate traffic leads and subscribers on autopilot click the subscribe button
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