- Hey today we are talking about six tools
that save you time, make you money,
keep you connected to your clients,
and keep your business growing.
(upbeat music)
Hey welcome to the Tom Ferry Show.
I was looking at arguably one of the biggest problems
our clients face and that is,
how do you keep everything going while enjoying your summer,
having fun with your family,
staying in touch with your past customers,
staying on top of your leads.
Doing all of the things we have to do.
You and I both know at the end of the day.
If you're a solo entrepreneur, it is challenging.
If you're running a rockstar team, it is challenging.
So today I want to share with you six tools.
Six tools out of the plethora that we see here
amongst our coaches and our clients.
That are going to save you time,
keep your business going and growing
and ultimately make you more money.
So lets go right through the list.
And you can decide which ones are right for you.
Heads up these all have the Tom Ferry seal of approval.
And full transparency,
I'll tell you two I liked so much I invested in them.
Alright let's go to the very first one
Bomb Bomb Prompt.
The problem that we have today is that there
is all this intention around new leads, right.
We're trying to generate new opportunities.
And we're sometimes not taking care
of the people inside our database
in a modern and relevant way.
Bomb Bomb Prompt was created so you could prerecord
16, 14, different videos and then Bomb Bomb sends them out
to your database.
Giving you the analytics.
Now what does that mean?
It means that 16 times throughout the course of the year
they see your face.
They engage with you via video.
You're bringing them value.
And at the end of the day you're staying top of mind.
Whether it's 24 touches or 36 touches a year,
there's a lot of science around this,
we know we've got to bring value to our database
in a meaningful relevant way.
And it's right here my friends.
So that's my first one saving you time
because I record all 16 at once
and then they're done for the year.
That's number one.
Number two Contactually.
There's so much talk around CRM.
I've done videos around CRM
and heads up.
I was super early on Contactually.
User of Contactually,
and this is a company I invested in.
What do they do?
They take this big monster..
And by the way. Heads up.
Your phone is not a database right?
Your Microsoft Outlook is not a database.
We did a recent survey nearly 46% of the people
we're talking to in the business don't have a CRM.
And then another 16% thought that Outlook was their CRM.
Let me explain Contactually.
It many others do this.
I just love Contactually.
You take your entire database
and you put it in these buckets.
Call it like relationship buckets.
So my past clients have a certain relationship
association, affiliation with me.
The people that are my friends,
my church group.
Right, That's different.
My softball league, that's different.
These people I have no idea who they are
but somehow they got into my email list.
That's totally different.
My long term buyers, my short term buyers,
my long term seller leads.
Everybody inside my farm.
All my old Zillow leads.
All of these deserve your attention.
The challenge is when we say call your past clients,
call all of the people inside your database.
What do we do?
Most people just start at "A"
and they never really get to B or C.
Or every now and then they start at Z
and they work backwards.
What Contactually did beautifully
is they said lets put them in the appropriate bucket
and then lets give each one.
What is the frequency of conversation?
How often? How many times?
Per year. Per month.
Do you want to reach out to them via e-mail,
text, or obviously phone call.
So I love that one from the stand point of
not having to think.
It saves you time.
It keeps your business going.
It keeps your business growing.
Cause you're staying in communication
with all of your leads.
And all of the people that matter to you.
So that's number two.
Let's go onto number three.
Sly Broadcast.
I've actually talked about this a couple of times
in the Tom Ferry Show recently
if I go back, say, two summits ago.
One of the clients mentioned from the stage
that she was so excited about this campaign.
She had heard about it from her coach.
And she used this tool
and sent a voicemail.
An automatic, you know,
hi, It's Tom with Banana Real Estate
and we recently sold a house
down the street from you.
It actually sold for over asking price.
We had seven different offers on the property.
Which is really exciting for you
cause it means that home values are going up.
But there's a challenge now,
we've got six buyers that are crying in their soup,
because they desperately want to live in your neighborhood.
If you've had any thoughts of selling.
If you've had any thoughts of selling
know that we have six customers right now
that have already written an offer,
they're preapproved, they're ready to go,
and they'd like to buy your house.
You take that voicemail and you auto blast it direct
through their phone and right into their voicemail.
Now, Christina. Christina Griffin.
We talked about it.
You probably saw it on my YouTube channel.
She sent this out to like 1,100 people.
Don't do that.
Because she was inundated with so many phone calls
she didn't know what to do with herself for about 48 hours.
That actually creates a bad customer experience.
What I like about this is you've got your database,
and your like, I just want to get a message across
that my summertime holiday party,
or the save the date for my end of the year
holiday party.
And I know the time it takes to call
and actually have conversations.
So I'm going right to their voicemail.
You with me?
It's a time saving efficient way to follow up on your leads,
and to connect with all of the people
you have cell phone numbers for.
So I love that one, it's Live Broadcast.
Calendly, you've heard me talk about before.
You know the e-mail chase.
We were so frustrated by this as a company
that we opted for one that was sales floors specific.
Here's the deal.
It's an automatic appointment setter.
If I went down to John Wayne Airport across the street,
and I walked up to American Airlines
and said "Hey I'm interested in getting on an airplane
sometime soon here's my e-mail address follow up with me
and we'll just see how many times you respond and I respond,
until I buy a ticket.
The person at the American Airlines counter would go,
(guttural noise)
security, you know get this lunatic out of here
Why, because we live in an on demand environment.
They would say just go to AA.com
and book your ticket for wherever you want to fly.
Well the challenge is, in many cases,
the real estate industry, the sales industry,
hasn't caught onto this.
That we're still playing the chase game.
Right, trying to figure out when I call,
e-mail, text.
Can I get them on phone?
What do I have to do, right?
So instead just giving people the opportunity
on your e-mail signature, schedule a time with me here.
15 minutes, face to face, over the phone, an hour,
whatever you would like to do.
Click the link.
It opens up inside your Outlook or your Google calender.
You have preset times that people can have a conversation
with you or meet you at a house, or meet you at Starbucks,
or talk about selling their home.
And you know what?
This my friends is a time saver.
It's a time saver in follow up
and it's also very consumer centric.
In that we're giving them the power right?
The power to the people always.
So, I love Calendly.com for that.
Lets talk Social for a second.
So, you know me, I'm on YouTube, LinkedIn, Facebook,
Twitter, Instagram, you name it.
We're there.
And I look at my team and myself,
how do we keep up with all of these different social sites?
So we like an aggregate,
something that pulls them altogether on one screen
called Social Sprout.
Sprout Social, I always say it backwards.
Sprout Social.
And if you go there, you can hook up your Twitter,
your YouTube, your Facebook, your Instagram.
And what it gives us the opportunity to do
is first of all see the totality of everything
that is happening on our social channels.
It also gives us access to analytics
like what's working, who's liking what,
what's the communications, which is the 3rd part.
I can go in and I can respond appropriately.
And not have to take the time to bounce between
you know, five or six different channels.
So there's a lot of benefits to this.
So Sprout Social is absolutely on my list.
The last one.
I think I've gone through six right?
Is Agentology.
There's a lot of play in this space.
By the way this is another company that I invested in.
I thought they were really onto something
and they are right?
They are hockey-sticking and moving like crazy.
And there's many players in this space.
Agentology, Agentlegend, Get Riley.
Some of these other companies you've heard about
and I'm a fan of all of them.
This one has the extra seal of approval.
What do they do?
They engage your leads, while you sleep,
while you eat, while you play, while you pray,
you know all of the time you want to be
with your family, with your friends,
doing your thing, hanging out your bobblehead, whatever.
And you don't wanna respond in that moment
or follow up in that moment.
But you understand power to the people, right?
If we're not engaging with the prospects,
If we're not nurturing them,
not paying attention to speed to lead
in this on demand economy,
we know that customer is going to find what they need
someplace else.
And that's bad for your business.
So I'm going to challenge you.
After watching just this quick show
of six tools, that we like.
That if you...
When I go through our private Facebook pages.
What's hot right now? What are you guys using?
What's the long standing stuff?
These six get brought up all the time.
And you know me.
My job is to help you make more money,
be more efficient, stay motivated, know what to say,
be ahead of the competition and in this case
save more time.
So let me know what you think.
I can't wait to read the comments.
I'm sure you're going to say
but what about this one.
There is something like, I don't know,
800 different pieces of software,
that are being offered to you every single day.
I'm sure there's one I missing.
Let me know what it is.
Let me know what you like about these
and which one I missed.
Alright thank you so much for watching.
Remember always that strategy matters.
And now more than ever your ability to save time,
grow your business, make more money,
serve more clients, that's what rules.
Thanks.
Hey I'm Tom Ferry and I want to say welcome to real estate.
There's a pretty good chance that no one's told you
that there's an 87% failure rate every five years
in this business.
And there's only two factors,
agents don't have the tools
and they don't take the right action.
I'm going to invite you to click the link below
and get access to the tools.
So you can win in this business.