Who’s that knocking on the door?
That’s right.
It’s summer.
If you’re in the Northern hemisphere, you’re probably as excited as we are.
It’s the time to go sunbathing, take a swim, and just relax.
But for store-owners, the start of summer means a great opportunity to offer your customers
new products.
Have you already prepared your store for summer?
If not, don’t worry—we’re here to help.
Welcome to Printful Product Catalog Review.
I’m your host Ilze.
In this series, we’ll break down our product catalog to help you choose your next best-selling
product.
If this is your first time on our Printful YouTube channel— hello!
It’s nice to see you.
You must be wondering what Printful is and what it does.
We are a print-on-demand service that carries over 300 products that you can customize and
start selling in your store in a matter of minutes.
Click the link in our description to have a look at our product catalog.
You can also check out our Ask Printful series to see how our products are prepared and printed
with the utmost care.
In this episode of Printful Catalog Review, we’ve invited an expert from our New Product
Development team to talk about our best summer products.
My name is Alise.
I am a Senior Product Category Manager.
My main expertise area is related to Cut Sew and Home&Living categories and products.
I am overseeing category performance, which includes not only existing product assortment
analyzing and updating, but new product development and introduction in the catalog as well.
Awesome!
Now that we have our product catalog wizard, let’s get into it!
Sure, let’s go.
The first thing we should start with is hats.
Now, a lot of people forget just how important it is to have a good hat in your bag during
the summer.
If you’re sensitive to the sun, like I am, wearing hats during the summer is absolutely
essential, if you don’t want to end up with a headache.
Oh, for sure.
And we’ve got a couple of good ones.
Let’s start with the Tie-Dye Hat.
Having made a comeback in summer 2019, tie-dye has remained popular ever since, consistently
ranking in the top most searched prints and patterns.
This stylish Tie-Dye hat is made of 100% cotton.
The product comes in one size with bucket closure, so you can adjust the size as you
need.
Pre-curved visor ensures not only a trendy look but great sun protection as well.
Yeah, that’s important.
My head is quite big, so sometimes I struggle with the sizes of hats, they often just make
my head hurt.
But this is adjustable, it fits nicely.
Exactly, this one is really comfortable.
It comes in four colors—Ocean, Purple Passion, Cotton Candy, and Sky.
I know that the Cotton Candy color is beautiful.
And am I right in saying that no two Tie-Dye hats will be the same?
You’re right.
The dyeing process we use ensures that every cap is unique.
So, in a way, if you add this to your store, your customers will be able to order a hat
that’s one of a kind.
That’s really cool.
And where can I put my designs?
We offer embroidery for this hat.
You can put your design here, on both the right and left sides, and on the front and
the back.
Host: Wonderful.
It’s so soft, and the color is so cool.
It really is the perfect summer accessory.
You know, if you want to see more of this hat, you should check out our People Review
series, where we invite guests to our studio and ask them their honest opinions about our
products.
We have one episode about hats and I believe this Tie-Dye Cap made an appearance.
So take a look at that video after this one.
But let’s move on to the next product.
Yes, the next one is our Denim Bucket Hat.
Oh, I love a good bucket hat.
Yes, bucket hats fell out of fashion for a while, but they’ve made a big return in
recent years, and for a good reason.
This particular denim bucket hat is made of 100% soft, breathable cotton.
It comes in four colors—black, classic denim, classic / light denim, light denim
That classic and light denim mix is really fun.
I like bucket hats because they go with every outfit, no matter what kind of vibe you’re
aiming for—edgy or preppy, a bucket hat will still work, whereas caps sometimes don’t.
I agree.
If your target audience is looking for an iconic streetwear product, they’ll definitely
love this one.
Add a funky embroidered design here on the front, and you’ve got a best seller.
Without a doubt.
Alright, next.
Up next we’ve got the Organic Cotton T-shirt Dress.
I love these, they’re really comfortable.
My mom has 3 of them.
The product has five sizes available from XS to XL, it comes in four colors—Black,
Heather Grey, Canyon Pink, White.
You can decorate it with DTG print or embroidery design.
I already love the pink one.
Print it, pack it, ship it, I’m sold on it.
But I heard we have the word “Organic” in the name.
Can you explain what that means?
Yeah, sure.
This is one of our eco-friendly products.
When a product consists of more than 70% organic, recycled fibers, we include it in our eco-friendly
collection.
This dress, for example, is 100% organic ring-spun cotton.
It’s also produced responsibly, which means we’ve taken extra care to make sure that
the production process is safe for the workers who make it and for the environment as well.
That’s good to hear.
I really love this product.
The fabric is quite thick but nice.
I imagine it’s super comfortable.
Actually a lot of our customers say that it really is comfy.
We have lots of good reviews for this one.
I think this dress is the perfect summer item, especially together with the Denim Bucket
Hat.
Oh, I see it.
A match made in heaven.
OK, let’s move on to the next one.
This is the All-Over Print T-shirt dress.
This one differs from the last T-shirt dress in several ways, but most importantly, the
customizable area is different.
It is made in the sublimation technique, which is a printing process where your design is
printed on paper with dye ink and then transferred directly onto the fabric with heat.
Sublimation lets you cover all of the garment with your design instead of, for example,
DTG printing that has a smaller area to work with.
In this case, your designs are printed on fabric, which then gets cut and hand-sewn
into the product you ordered.
This dress is the first product that our team developed in an extended size range - from
2XS up to 6XL (total 11 sizes).
The fabric is quite stretchy.
Is the dress slightly oversized?
Yes, you can see it has a drop-shoulder fit, the shoulders are quite wide and a shoulder
seam is located quite low, which gives a kind of relaxed, oversized look.
Perfect for the beach, I think.
This was a good segue into our next category.
T-Shirts
From T-shirt dresses to T-shirts.
First up is the Unisex Organic Cotton T-Shirt.
Tell us about this one.
This is one of our favorites.
The t-shirt is eco-friendly, just like the T-Shirt dress.
We are always trying to source eco-friendly product options, where it is possible.
The T-shirt comes in five sizes and nine colors.
And both DTG printing and embroidery are available for this garment?
Yes, exactly.
DTG Printing areas—sleeves, inside/outside labels, front and back
Embroidery printing areas— very trendy center chest and left chest
And what about the fit?
Is it true to size?
Generally, yeah, but if you’re looking for a really relaxed, comfortable fit, I’d recommend
ordering one size up.
Got it.
Alright, let’s move on to the next one.
This is the Men’s Premium Tank Top.
Oh, this one is so soft!
Isn’t it?
We’ve had really good reviews of this one.
Made of soft-washed and tight-knit fabric.
It is available in six sizes
The color range is impressive for this product - it comes in 13 colors.
Both DTG Printing with front, back, inside/outside label print area and Embroidery decoration
technique with center chest, left chest placements are available.
The great thing with this product is that it is possible to combine embroidery placements
with DTG inside or outside label.
This would be just perfect for the summer weather.
Really nice, breathable material.
And the colors are so vivid, too.
The next one in our catalog is a true streetwear staple—our Loose Drop Shoulder Crop Top.
I love it already, but can you tell us more about this one?
You’re completely right, this is perfect for a summer streetwear look, especially for
super hot weather.
It’s a very loose fit, so you have a lot of room for movement, it’s comfortable and
breathable.
Available in three sizes—small, medium and large
Comes in three colors—mustard, black and vintage white
Both DTG Printing and Embroidery techniques available
DTG or direct to garment printing - front, back, left sleeve, right sleeve, outside label
Embroidery - left chest, center chest
You know, something I often worry about when ordering white tops online, is how see-through
they are.
What about this one?
This one isn’t see-through at all, so you don’t need to worry about that.
I think it would look really good with the Denim Bucket Hat.
This mustard crop top and the bucket hat with a mustard-colored design—would be such a
fun look.
I’ll keep that in mind.
Let’s move on.
I think this is the most important category in this episode.
What is summer without good swimwear?
Tell us about the first product.
This is the All-Over Print Recycled High-Waisted Bikini.
It’s another one of our eco-friendly, responsibly produced products.
It has great UPF protection, which blocks 98% of harmful rays.
The product comes in seven sizes All-over print sublimation allows you to choose
whatever color or print you like Made from soft, stretchy recycled polyester
fabric
I see there’s no clasp.
Is the top a pullover?
Yes.
And it has removable padding too, so you can choose whatever is more comfortable for you—with
padding or without.
And you can add your own branding to this item, too, right?
Yeah, you can add a custom label.
It's a predefined place to put your branding logo for all over print products.
This branding option is without any additional cost.
Our product development team always tries to find a place where to put this branding
option for all new products.
I love that.
Next, we’ve got the All-Over Print Swim Trunks.
This is a pretty new product, right?
Yeah, we only recently released it.
The shorts has regular fit I cannot skip mentioning Inclusive sizing—available
in extended size range from 2XS up to 6XL Elastic waistband with drawcord, so you can
adjust the fit The fabric protects from harmful rays, it
has UPF 50+
I see that it has pockets, which is nice.
Yes, it has these two deep mesh pockets, and then another, smaller one on the inside for
valuables.
And here you can see the inside label
Oh, that’s really cool.
And the garment is made from recycled polyester, am I right?
Can you tell us a bit more about what exactly that means?
Yes, exactly!
Unlike polyester, recycled polyester uses PET as the raw material.
This is the same material that is used in clear plastic water bottles.
The steps involved in the production process are as follows.
Everything starts with collecting the clear plastic bottles.
The next step is to convert the bottles to chips with the help of special industrial
machinery.
Once chips are ready, the recycled polyester yarn can be manufactured.
The last but not the least step is fabric weaving or knitting.
When the fabric is ready, Printful can purchase it, print, cut&sew it to this cool product!
It is important to mention that the production of recycled polyester requires far fewer resources
than that of new fibers and generates fewer CO2 emissions.
wesome.
Thank you so much for guiding us through the Printful product catalog.
And that’s it for this episode of Printful Product Catalog Review.
I hope you enjoyed the journey.
Which product did you like the most?
My favorite definitely was the Denim Bucket Hat.
It’s so lovely!
Keep an eye out for our next episode!
See you soon!