Before we get started, can we just talk about this adorable animal?
Look, I mean, hello.
That is one of our beautiful German Shepherds, a venture that my husband is
doing, which is raising training AKC East German working line Shepherds.
Say Hello, hi, can you say hi, hi.
Oh yes, you're pretty.
She's a short hair working long German Shepherd.
You don't see a lot of these because it's typically the show line.
Oh, look out. For those of you that don't know me, I am Julia McCoy.
I run the Content Hacker and I teach creative entrepreneurs how to build the
strategy, skills and systems to grow and run a sustainable moneymaking online business.
Yes, that is what I do.
You can learn more about it at cost, and I really encourage you to watch the free
training over at contenthacker.com/freeclass
No spaces, just type it and it'll get you right to it.
You can choose training customized to your journey.
It is a completely free, under an hour long class that will blow your mind.
We've had hundreds of entrepreneurs say that they gained all kinds of clarity and light
bulb moments, but today what I want to talk to you about is how to niche down and why you
shouldn't niche down into a bracket so tight that you will eventually hate it.
It'll feel like your elbows are bumping against walls and your business could fail.
So let's talk about it.
Now, I teach niching down on a much more in-depth level inside of my coaching program
for creative entrepreneurs.
But this is actually a concept from that program that I want to talk with you about.
So basically what you want to do is whenever you niching down, you want to speak very
clearly to a group of people that all have one thing in common, and this is typically
not the advice you've probably heard.
Why can I say niche down to three markets with one brand?
Yes, that's what we're going to talk about.
Why can I say that?
Well, most of you may know or not know that I used to run a writing agency for 10 years.
I sold it in late twenty twenty one.
We did over five million dollars in sales and I had the opportunity to test presenting
an offer in front of multiple markets.
And since then, I've built five additional little brands on domains each of their own to
hundreds of thousands of dollars using the same techniques.
So the stuff works.
So when they say the riches are in the niches, that's true to an extent.
But from all the past experiments I've done in the past decade to sell that many services
to build that many products put it in front of people.
This is what I've learned. This is how to do it.
I am a big fan of putting sustainability back into business.
I think way too many of us do something that feels quick and easy when quick and easy will
get us nowhere fast.
In the long run, you'll end up on your face.
There's a reason 70 percent of business owners fail pretty bad, so this is how to
avoid that. This is how to essentially kind of LifeProof your business.
You can make it more market safe.
You can't play the game to win a little bit more than just going a little too specific.
So let's talk about it. So how do you niche down and hit three markets?
First of all, let's talk about why you should do this.
So in the last 10 years of building businesses, what I learned is that markets
have volatility.
You can be niching down, hitting a market, making tons of money, and then your ideal
demographic lost their budget or found a cheap solution.
Because that cheap solution came on, the marketplace entered the industry and you had
literally no say.
You don't know in the next business is going to pop up in your industry.
So again, this is why we do this.
We want sustainability.
We want to market proof of life, proof our business and our revenue.
And what we're doing.
So do not put all your eggs in just one bracket, but you also don't want to go too
wide because then you're losing who you speak to and you're not actually speaking to
anyone. So finding that middle ground is key.
But that's why we do.
It is.
So we essentially market proof our business.
And interestingly enough, in the top seven to eight figure online earnings, you're going
to see this kind of wording in their funnels, even though they might tell you to
niche down to one very specific thing.
You're going to see them say course creators and consultants in their high ROI ad that's
bringing in hundreds and hundreds and hundreds of people a week.
You're going to see that in their funnel.
There's a reason this strategy works.
Ok, so let's talk about that's why.
That's why you do it. It works.
Number two, here's how so.
Once you've identified who you serve, think about one person first.
Who is it you serve? That could be one ideal client.
If you don't have a business that you need to do some market research and find out who
is going to benefit the most from your services.
So first, you do start with one, OK, and then from there you think about the
additional people that could benefit from your services.
Here's the thing if you can serve these three people, the examples we have are, of
course, teacher, author, expert consultant.
If you can serve these three people tremendously well, why wouldn't you?
Why would you limit yourself, limit the world from experiencing the greatness you
have to offer and you bring to the table in your amazing service, your transformational
offer? Right.
We are heart based entrepreneurs.
At least you should be. If you're watching this video, that's who I want to help.
If what you do comes from your heart, if it comes from your passion.
This will make sense to you because you will love giving multiple types of people your
services. Now you've identified your three.
So for example, of course, teacher, author, expert consultant, let's say we're only going
to serve females.
That's what they have in common female entrepreneurs Don and Don.
Let's say we're going to narrow this down to no more than three words, whenever we name
our market, we want to try to get it to three words course creators and consultants.
I don't consider and a word.
You know, it's a conjunction.
So, of course, creators and consultants, that's solid.
You can run with that.
You can put that in a home page tagline.
You can put that in ad copy.
Hey, course creators and consultants, are you looking for a better way to grow your
social media presence?
So name your naming your audience is critical.
Here's another example. Entrepreneurs and agencies Whenever I ran express writers, this
was who we targeted, and it actually worked very, very well in our favor when there was
an economy slump and we lost a bunch of agencies that lost their budget.
Well, we could still target the entrepreneur, and I didn't have to pivot.
Our website already spoke to them.
This is stuff you're not going to hear because you're going to hear niche downeast
out this stop. But this is how to last.
It feels harder at first because it is.
I think it's easier to speak to one person.
I think it's quicker to sell.
But this approach will actually get you further.
So that's my advice on how to niche down, why you should speak to more than one market
and how to do it successfully.
If you want to learn more about how to build a sustainable business, please check out my
free class. I'm going to throw up an image of it somewhere up here on screen.
It will be a breakthrough for you if you really have no idea where to start.
If you're like, Well, how do I target multiple markets?
How do I get clear on my offer?
And should I be on Tik Tok, Reels, Snapchat, Twitter, Instagram?
I'm going to answer all those questions in this completely free training.
And you can pick two different classes.
They're not copies of each other.
I literally sat down, wrote and created these from scratch.
Took me quite a few weeks to put this together.
One specifically for new entrepreneurs and one specifically for entrepreneurs that are
at a plateau. You want to grow.
You're kind of stuck. So jump in, sign up.
There's no gimmicks. Nobody can chase you around.
We don't even ask for your phone number.
I want you to sit down and watch it and get some real good, some real inspiration because
it's time to think differently.
You know, there's a lot of death in the bad marketing tactics.
We're actually seeing it happen this year, and I believe it's going to happen more than
ever. So honorable, trustworthy getting in front of the markets.
We love serving, hitting more than one because we can and we should.
As long as we speak with clarity and we find pain points they have in common.
Those are things that will make us last and help us be in that very small percentage less
than 30 percent of businesses that make it.
So let's ditch the short term go for long term, think long term and best.
Let's be investment minded business builders, and I hope this helped inspire your
journey and help you find your niche markets.
If you have any questions, let me know.
Drop them in the comments and don't forget to catch that free training course at
Bankrate.com for free class.
I'll see you around right here on YouTube.
Don't forget to hit that. Subscribe.