so diving straight into my facebook
business back end in the first place so
i just want to it's been a while since
i've done this and jumped into the back
end of our facebook business manager but
i just want to quickly show you how much
we spend on a daily basis monthly basis
so in the last seven days alone let me
go ahead and update this we have spent
sixteen thousand hundred basically
almost seventeen thousand dollars on ads
and if we go to a thirty uh day average
we've spent sixty two thousand dollars
on ads and that is obviously a
substantial amount so that's 62 000 at
the time of this recording and that's on
purely instagram and facebook ads so
there's a number of strategies that
we've learned over the last few months
that i want to share with you some of
which i'll share with you today in this
video that's going to be useful for you
so in this video i'll share the tips and
tricks to make sure you're putting every
single dollar to good use and not
aimlessly burning through your ad budget
and a side note i'm likely going to say
data a lot in this video i personally
say data and you might think it's data i
don't know is it data or data the first
tip and trick is to use the new upcoming
facebook reels added placement and also
the instagram reals placement these ads
are full screen and vertical similar to
what we see in stories instagram stories
and they'll appear in between individual
reels on both facebook and instagram and
what they'll do is they'll loop and they
can be viewed up to 30 seconds
people can still comment like view save
and share these reels ads but what makes
these placements so special basically
these instagram real ads have been
performing amazing cpm's uh cost per
thousand views are really low right now
and have an average of 22 increased ad
engagement also if you already have
content on snapchat or tick tock take
the ones that have the highest views and
engagement repurpose them and throw them
up as real ads they will make for great
ads these placements aren't opened up
yet to all ad accounts but give it a
check if it's already up on your ad
account because it's worth experimenting
with now unless you're selling to the
world or you have a very big ad budget
we're talking hundreds of thousands of
benjamins here it is a good idea to use
an ad technique called day partying
depending on your situation of course
not day partying unfortunately it's not
as fun as that but day parting will save
you money instead so here's how day
parting works your facebook ads
naturally perform best at certain times
of the day so it's important to set your
ads up to maximize the performance
during peak times let's say
4 pm to 7 pm so it automatically spends
more of that ad budget during this time
and stays inactive at let's say 1 a.m to
6 a.m to save your ad budget this is a
great way to be really efficient with
your money especially if you're on a
smaller budget you can also stack this
technique with other campaigns so more
campaigns show at different times of the
day to really take advantage of this
strategy so when it's done perfectly
right what you'll see is a daily spike
in customers leads and revenue without
fail every single day which makes for
very predictable income for your
business that you can then reinvest
profits into and then scale up from
there i'll leave a video where i go over
this setup of day parting in the
description box below to help you out
i'm sure you've heard of the saying
measure twice cut once this is a rather
important mentality to have when it
comes to facebook ads and digital
marketing in general you want to be very
carefully tracking add results by
looking at the right facebook ad metrics
and then making decisions based on those
particular metrics we need to avoid
caring too much about vanity metrics
because likes don't pay your business
bills what we typically do is look at
our metrics in facebook's business
manager dashboard that's what we all
usually do but many do not know that the
dashboard pales in comparison to using
an analytics tool like aphrodite
aphrodite is kindly sponsoring this
video and i know this tool is inherently
useful and that's why i'm choosing to
share it today the ceo his name is
daniel is firstly a very switched on guy
and actually a happy student of mine and
now a friend aphrodite was founded back
in 2018 and what it does is it collates
and analyzes all your ad data into a
very visually appealing dashboard so
you're able to pick up on the right ad
metrics and any profitable patterns more
easily than you would typically find on
facebook's business manager you get
access to tools like automated reporting
daily updates and recommendations
advanced charts and other data
visualization tools and features across
not just facebook ads but also google
and linkedin ads in a single spot and a
single dashboard it's also one of the
first data platforms that allows us to
map raw ass that's return on ad spend by
country and even states in the us so
these things really help you to spend
your ad budget where it matters most and
at the end of the day as i've always
said in the past a big part of
successful facebook ads is simply
knowing how to analyze the data then
optimizing the ads correctly and then
finally scaling up based on that data
set and so having that omnipresent view
of all your analytics through aphrodite
gives you those insights far more easily
than the traditional dashboard that you
see in facebook business manager
aphrodite is basically a tool that's
tailored to individuals like you and i
or marketing agencies when you're able
to provide easy reporting through this
tool directly to clients if you want to
check out the tool and give it a go for
yourself there's a link to an extended
free trial so you can start to dig
around and see what sort of data your ad
account holds if you guys want to see a
more in-depth tutorial on how to use a
tool like this let me know down below so
i mentioned real ads earlier but there's
another particular ad type worth
mentioning here that is under utilized
in my opinion and that is most
definitely messenger ads so messenger as
in facebook messenger that almost
everybody uses to chat with their
friends minus edward snowden um but
messenger ads isn't going to suit every
business out there just be wary of that
but there's still plenty of reasons to
use messenger ads right now here's why
it's undercover engagement rate facebook
messenger alone has more active users
than instagram wechat and even tick tock
it also helps that these ads on
messenger are being opened and engaged
with 5 to 10 times more than facebook
news feed and even emails and that's
because it's really personalized and
unique in a time when we're so used to
seeing ads on our news feeds you know
newsfeed ads are not unique anymore uh
we've come to expect it but seeing ads
organically pop up in our messenger is
still something that is somewhat fresh
and so therefore it's more highly
engaged with with messenger ads you can
either set up ads to appear in someone's
messenger inbox or even have someone
message your business when they click on
your ad on the newsfeed these ads are
highly clickable and feel a lot less
like an ad than other placement types
and this fact alone helps increase
customers taking action and ultimately
helps with sales and conversions give it
a look into we started to see steady and
profitable conversions just a week after
setting up messenger ad so i think it's
worthwhile to look into the next tip and
trick is to clean up your ad account
structure simple but underrated a common
mistake i see advertisers make is the
complete lack of organization in their
facebook business manager there's you
know like all sorts of crazy ad sets
everywhere the names of campaigns and
ads don't make sense and nothing can be
found in a quick glance just like a
messy desk and documents waste your time
and brainpower a messy facebook ads
backend will also waste your time energy
and money it also makes it much easier
for you to test a lot of different ads
ad sets and variables and quickly
identify each difference in just the
naming alone so organizing your business
manager is a good habit to get into
especially as your business and ad
account grows you can do this by having
a basic naming template you stick to for
example on the ad set level you can name
it by your ad type
then a spacer audience targeting and
after that another spacer and then you
add description so it could look like
c-o-n which stands for conversion and
then the ad spacer uh m 25 to 50 which
stands for male 25 to 50 and then add
spacer what you're who you're targeting
so in this case it could be us
underscore dogs this is just a basic
example but the point here is to have a
system in place that makes sense to you
so you're able to hop in and know what
you're looking at within seconds but
again something like aphrodite will help
with data management faster and more
effectively than just the standard
dashboard that we used to also if you're
finding it tough or even too expensive
to get enough data to build custom ad
audiences or get more insight into what
is and isn't working then running a
giveaway with facebook ads is a great
trick to getting that data by giving
something away you're not asking for
much of a commitment if anything at all
from the people that view your ad but
what you are doing is putting your brand
out there and getting them to engage
with your ad in exchange to win
something and by engaging with your ad
you're building more data on your ideal
customer and audience pool to
effectively put your ad in front of and
overall just make better decisions
without blowing your precious ad budget
so hosting a giveaway is a small fee to
pay for potentially a lot of data that
comes your way the next tip is to master
copywriting this one skill will
skyrocket your facebook ads and their
conversion rate copywriting is not just
by the way putting together some nice
sentences to sell your services or
products masterful copywriting taps into
the customer's emotions builds curiosity
and desire it's a big part of the
winning ad puzzle and so mastering
copywriting is more important than we
think it may be some important things
you want to keep in mind to take your ad
copy to the next level as a few tips is
who are you targeting you got to ask
yourself that because ideally when
you're targeting changes your ad copy
should also change and speak directly to
that audience
and then split testing your ad copy and
seeing what performs best is the second
tip because you don't want to put all
your eggs in one basket of course
otherwise you're flying in blind and
then finally your ad copy should be the
perfect complement to the photo or video
you're promoting they shouldn't be
separate from one another of course
there are other ad platforms out there
like tiktok or snapchat where you rely
solely on just the visuals and speaking
of snapchat be sure to claim the free ad
credit to advertise on snapchat in the
link below
up to a thousand dollars in free ad
credit is up for grabs so most of the
tips we've mentioned so far are related
to the technical side of facebook ads
but to take your ads to the next level
beyond also just copywriting you really
need to learn ad psychology so this is
where you learn what makes people buy on
a much deeper level if we understand how
consumers work and why we choose things
or why we choose to buy certain things
over another product we can translate
this into our own ads and businesses a
great place to start to learn ad
psychology is firstly just to read
articles around marketing and psychology
some books that i recommend you read
around this topic is thinking fast and
slow by daniel kahneman this book goes
real deep into how our two sides of our
brains fight over control of our
behaviors and actions and then how it
applies to everyday life i found it a
fascinating read and it applies to
marketing business and just everyday
life the second book that i recommend
you take a look into is ogilvy on
advertising by david ogilvy otherwise
known as the father of advertising and
actually one of the first firms i worked
at out of uni if you want to understand
the true fundamentals of marketing then
this is a must read too heads up this is
a bit of a driver topic to some and
these books may be a little boring to
some so if you prefer condensed video
lessons on how to leverage ad psychology
for digital marketing i'll leave a link
to our social marketing mastery program
where you can learn the ins and outs of
digital marketing and facebook ads with
a library of videos in our classroom in
the link below so those are some of my
tips and tricks to help create
profitable facebook ads if you have any
of your own tips and tricks be sure to
share it with others in the comments
down below because sharing is caring if
you made it this far in the video
comment the code word scale up i'll give
it a like and give this video a like too
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as always guys thank you for watching