- Today on The Journey, we'll be giving you
Tips for Producing a Promotional Video
for Your Small Business.
Now it's been known for so long,
videos convert much better than just text, marketers,
people out there, people on social media.
You spend more time watching the video
than you do reading through a long paragraph.
So if you really wanna convert users online
to your business, think about these videos
in a much larger way.
- Yeah, these videos are the best way
to market your product or service
that takes a complex product, right, and breaks it down
into something a little bit more fun and entertaining
and it makes us wanna watch more and more.
- So if you think creating this video could be intimidating,
it really isn't, it's pretty simple
with just a few tips that we're about to give you.
You can create a nice promotional video
that will entice consumers to get your product or service.
- So let's go a little bit more in depth about
why you really should focus on these promotional videos.
- So videos explain things faster.
People's attention spans are getting shorter and shorter
and videos make it a great way
of taking a lot of information
and condensing it into a shorter amount of time
to easily digest it.
- Yeah, and you're exactly right.
It captures people's attention.
If you focus solely on text-based promotion,
you're going to lose out on a ton of customers and clients
'cause you wanna be where they are
and you wanna capture their attention
'cause like you said, it's almost non-existent.
- The next benefit is, you can use it everywhere.
You can share it on your social media,
like Facebook, Twitter, Instagram.
You can also share it on YouTube
which will allow you to then embed it into your website.
- Yeah, basically this means
that you get to reach your audience everywhere they are.
- All right, so let's now get into
how to create these promotional videos
starting with having a shorter video.
As we said before, people's attention spans
are getting shorter and shorter.
The longer the video, the less likely
people will actually watch it.
So, there's not much out there that can be described
and defined within two minutes.
Your promotional video should be anywhere
between 60 and 90 seconds, short and sweet, concise.
Make sure you grab your viewers attention.
- Yeah, and makes sure you don't really ramble on
because it's pretty easy to do on video,
I mean, we've done it a ton.
Have little conversation guides,
basically little bullet points
of what you wanna say in the video
so you really get your point across.
- Next, you wanna make it yours.
You wanna be able to add your brand, your logo, your colors,
things that when people look at this video,
they know exactly who's making it,
what product, what business.
- Right, and then with that,
really knowing who your audience is
and what this video is set out to accomplish.
You should be able to explain directly to them
and then look at the video, go,
oh, wait, that's me, I absolutely need this.
So what problem are you solving with that video?
You wanna make sure you really convey that
to your audience.
- Next, you wanna be able to create high quality content.
It's very competitive out there,
a lot of people are making videos.
Over 400 hours are uploaded to YouTube per second.
So you would wanna make sure
if you're gonna promote your product, your service,
it's gonna be high quality
and make sure people are gonna watch it.
- Yeah and with these videos,
you really wanna invest in high quality equipment
to really make sure your videos pop.
You don't wanna be associated
especially with these videos being promotional
really putting your best self out there
looks like an amateur who did it
and it's not really that professional.
You don't wanna be associated with poor quality.
- So if you're doing this in-house yourself,
you'll definitely need to invest in the camera
or some smartphones nowadays are very high quality
to be able to give you exactly the look you need.
- Yeah and with that, you really wanna focus on audio too.
You can go out there
and get some pretty cheap wireless mics,
those little lavaliers you hook up to you
to make sure your sound quality is there
because there's nothing worse than some echoey awful sound
while watching this high-class video
it just throws off the whole dynamic.
- Some other areas to note, lighting.
You wanna make sure that you watch
for unflattering lightings.
People need to be able to see what you're promoting.
Also a tripod, you wanna make sure
you keep the camera steady
and if you don't have a tripod,
just make sure you're on a level surface.
- However, working with a video production company
while it is a bit more expensive,
it does bring back the ROI needed
to really skyrocket your business
because these videos matter
and it can be reused and reused and reused.
So if you really think about it,
this investment may not be as much as it might seem.
- And you don't wanna forget about SEO.
Even if the video is just on your website,
you wanna make sure that people can find it elsewhere.
- Yeah, these are things like the title and the description,
the keywords you use, the tags you use,
especially if you use on like YouTube
or another video hosting provider,
you really want these videos to be found.
Also captions helps boost your SEO too.
So Google doesn't understand what that video might be
but it does understand the captions
because they're just words.
And it also helps those that are hearing impaired
to be able to not only see what's going on
but understand the context behind it too,
just helps you be a little bit more inclusive.
- And you wanna make sure that you have
a good, aesthetic, visually captivating thumbnail
to go with your video.
This is gonna be the first thing that people see.
So you wanna make sure that
it's gonna be engaging for them as well.
- I would recommend here is
don't try to capture a thumbnail
from the actual video you consume.
Take the time either before or after
to take some cool pictures
and make that the thumbnail itself
versus trying to do a freeze frame and grab that there.
- All right, that's a wrap.
We just talked about tips for producing promotional video
for your small business.
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This is The Journey, we'll see you next time.