- So you've monetized your channel and now you think
you deserve one of these
(cash register sound)
on every single video.
You don't have to convince me.
But you do have to convince YouTube.
♪ (upbeat music) ♪
♪ VidIQ, VidIQ, VidIQ.com ♪
♪ (upbeat music) ♪
The next time you upload a video you may find yourself
encountering a new screen, as part of the
upload workflow.
If you are part of the YouTube Partner program
step two will always ask you whether or not
you want to monetize the video.
If you say yes and save, a new third step
will appear labeled Ad suitability.
On this screen you will be quizzed about
whether or not the video contains certain
content that might make the video not
suitable for all advertisers.
You can click on each box and answer the questions
contained within.
And as you do so the revenue potential box
to the right will show you how this might
affect the revenue on the video.
In some cases you will get the all clear,
indicated by a green dollar icon.
While in other cases your video may only
be eligible for limited ads as indicated
by a yellow dollar icon.
Just to be clear, this doesn't mean that
your content is inappropriate for YouTube,
and that you will get community guideline strikes.
But it may be inappropriate for certain advertisers
who want to target particular audiences.
You can undo any of these actions.
And there are 8 categories to work through
including adult content, violence, drug-related content,
sensitive issues and more.
If you are 100% confident your content doesn't come
close to any of these issues,
you can simply check the none of the above box
at the bottom of the screen, and move on.
Hello I'm Rob and welcome to VidIQ.
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we release brand new content.
So why is this suddenly happening?
Why do you need to self-certify your content?
The answer is because YouTube wants to place
the burden of responsibility on you,
rather than itself, for the content on the platform.
Now this has both its positives and negatives.
So let's take a look at both.
It is well known that YouTube uses lots of machines
and artificial intelligence to automatically review content.
And it is known for getting it wrong.
So it stands to reason that if you are truthful with
your self-certification.
And this is confirmed through automated YouTube review.
YouTube will start to trust you more and that means
it's less likely that your future content will be hit
by inappropriate misleading ad warnings,
when you don't deserve them.
This may also mean that if you have been on YouTube
for years, and years, and years, without any issues,
you may not see this screen very often.
Or have to go through this process.
On the flip side if you're brand new to the
YouTube partner program you may have to confirm
this screen with every single video you upload.
That remains to be seen though.
We'll have to see what happens over the
next couple of months.
What you will be able to do is check your current
rating accuracy with YouTube, by clicking this link.
And if we ever monetize any of our content,
we'll show you how this screen works.
However credit goes to VidIQ team mate, Alan Spicer
who was able to share this screen of the ratings accuracy.
Which informs users that it will be able to calculate
accuracy after around 20 videos which will then
be used to determine which ads will run on your content.
Ultimately for all those creators who are doing
all of the right things, this should add a extra layer
of comfort and it should mean that YouTube
makes less mistakes.
Now on the flip side, if YouTube decides that your
content is doing something wrong, then they're washing
their hands of it and saying,
"we asked you to fill out this form, you didn't
fill it out properly, it's your own fault".
YouTube also say that if you continually misrepresent
your content they will review your participation
in the YouTube partner program.
In a sense, YouTube are gathering evidence.
Like they do with the made for kids question.
You have to answer regarding COPPA and the FTC.
So that if and when things go wrong, YouTube can
point to the creator as the trouble maker.
So with all of this in mind, here are a couple of
tips to follow.
First, and obviously, be honest.
If you try and cheat the system, or dodge the questions
now, it's gonna come back to bite you later.
Secondly, if you're not sure if your video
falls into any of these categories,
you can play it safe.
Set one of the categories, unlist the video
and then request a manual review
so that human reviewers can check on the video.
Thirdly, over the past year YouTube has been
experimenting with putting adverts specifically
on more edgier content.
That's because in part if YouTube knows the
nature of the content, advertisers can target
those particular videos with the right target audience.
Next up, YouTube has a dedicated support page
on advertiser friendly guidelines that does include
broad examples, so that's definitely worth checkin' out.
I'll leave a link just below the like button.
And finally, if this is still relevant when you
watch this video, content related to Coronavirus
or the COVID-19 crisis will not be classed
as ad-limited.
If you would like to learn more about monetizing
your YouTube channel then make sure to check out
the video over here.
As always thank you very much for watching.
And enjoy the rest of your video-making day.