What's up guys so in this video, I've got a really good one for you
I've got my buddy Rohan who will show you how to grow your
Instagram marketing following how to monetize it and the best strategies to put in place for
2019 so he's going to talk about a realtor that he's been working with that
Just this past year closed 37 deals all a hundred percent from Instagram. And that is absolutely zero paid traffic
That's all a hundred percent organic. So anyway, guys, I'm super excited to share this interview with you
I'll have Rohan jumping on here in just a second and then we'll dive into the content. Okay, guys, I've got Rohan here, Rohan
Thanks so much for joining me today. I
Think Thank You Brown me. So Rohan here he is
Instagram King as far as marketing goes
He's got a lot of different strategies as far as you know growth and tips and marketing all that
So we're gonna talk about good ways to go through and grow that initial following how you can talk tap into it for lead generation
As well as acquiring new clients. So Rohan if you don't mind just go ahead and tell a little bit about your background
How you got into the whole?
Instagram marketing space and some of the people that you've worked with. Yeah, absolutely
Um, thanks for having you guys looking forward to sharing some Instagram because we've had a chat about this
You know throughout the years have known each other
How I got into the Instagram world was long story short
but in the digital marketer who were coming up on nine years this year and you know
we've seen the progression of Google AdWords in its federal days and I've seen when it was really really easy and cheap to get
It look like going and Facebook email. That was really really good. And then in 2016, I saw Instagram and
A lot of the times people look at a new platform
but don't understand how to monetize it or how to use a growth and their business and
What I saw what Instagram was was amazing for local businesses as well as international
but very very heavily local and I started working with a ton of
Filters and gyms and financial planners and stuff like just helping them get a bit of traction
To see if you know my theory made sense and it made and it literally took off
We along very short and did the exact same thing on my account. I've been able to board. I'm pretty
Decently since then and then you know what?
They realize that Instagram is most people in today's day and age is where it's like it's the new search engine
Is the way I look at it
A lot of people today will go on Instagram search products then go in Amazon and buy it
And they work really handed in and that's kind of why I've become like main Instagram I go to because I still feel
Going into you know, we're tailing in 2018. You're going to 2019 2020 and you're gonna still got a massive arm ahead of them
Where most people don't like monetize it properly?
Yeah, so I mean a lot of those examples were
Local businesses so it still works because like when I see a lot of the big brands out there, they're not necessarily local
It's kind of like a national or international type of brand
So maybe speak to a little bit about these local businesses
And I know you've got a friend that's a realtor that's been crushing on Instagram, which is awesome
so that anyway I just think that's kind of a unique thing that
For a local business be able to go through and monetize and use Instagram like that. Absolutely a lot of a look at Instagram
So like it's actually a very simple platform, you know, you got you can post pictures and videos like that is literally in stories
right
We're just old pictures and videos and the way I look at Instagram is Instagram
Itself gives you the tools inside of their platform on how to get that local growth
Most people don't understand how to use it in their favor
You know doesn't matter what platform you're looking at whether it's Facebook Instagram snapchat
It doesn't matter a lot of times these platforms will give you the tools
You just got to learn how to use them and let them like you so that they share your stuff more often
For example, Instagram gives you the location services if you know how to use location services properly
You're going to get that reach keywords. For example, the way I look at keywords is back in the day or keywords for hashtags
I've been calling it keywords
Okay, but hashtags in my opinion is like keywords for Google don't you know, most people will go in and hashtag realtor
But when you have to take Realtor your hashtagging realtor around the world, but if you go like I live in Vancouver Canada currently
But if you go, you know, hashtag realtor
Vancouver or whatever summer Bjorn. That's a very niche market
you're going to get a lot of reach because a lot of Realtors is not specific area are only going to work in a
Specific farm area that they're farming the entire time. So if you just become the go-to person there
Yeah, I've got some wicked success stories in JIT
personal trainer that I work with out of Melbourne, Australia
you know helped him use Instagram to grow his following he went from I think when they first took them on use about
7,000 followers in a decent like scarf
Yeah, I mean out around 35 36 thousand followers and growth and majority of this business comes from Instagram
Because using these exact
You know tack take some tips that we've been able to teach type horses sold by Thai in the real estate world
Took him on he was around two and a half thousand followers and I took her money sitting around. Well, I think right now
Last year just to give you some statistical numbers because I know you're holing is not being realistic following in
2017 37 of his deals that he did improv Instagram
Raising and that's all that's all organic. Right? That's not paid advertising. That's organic Instagram a hundred percent of an organic
Raisin doing any boosted post on Instagram and all all this paid traffic was Facebook for last year
Yeah, and then Instagram because you just look
You know used to be listened and understood the concept of how to meet platform beam via review
Most people look at these behemoths and they get intimidated
But it's actually a lot simpler than music totally and one thing
I want to point out there to you said he started out with like 2500 followers and now has
12,000 and it still did you know 37 deals. So especially in these local markets
I feel like it's a common misconception of if you don't have a lot of followers of subscribers or whatever
You can't really make any money
But obviously if you're in a local market
You're not gonna have the hundreds of thousands or even millions of followers like some of these really big accounts
Yeah, but they can still be super profitable if you're doing it the right way
100 percent you got to look at it from a perspective of you know
What does your business serve if your business a local business it serves your suburb or your city?
You don't need anything more than intend to even like sending to let's see
$20,000 because told like your stuff your suburb probably doesn't have I don't depend in California or New York that's complete authority
But the average person depending if you living given in Vancouver, it's a pretty big city
But you know anything more than like 12,000 followers. You really don't need it and if people
Still seem you more more and more. Yeah, could you eventually turn into becoming a show business of building a team?
That's all that's like a vision driven plan
But it's like let's start with where your business is at and just kind of look at you don't have to be the 50 100
200 1 million
Followers and if anything fat actually will intimidate a lot of people in your business locally unless you're going for that international growth
Totally. Well, let's say let's let's kind of give an example. So let's say I'm like a brand new realtor
well, maybe I've been in the real estate business for a little bit of time and
I never done Instagram, but I'm looking to get started
What would be the first like 3 to 5 steps to get started with that and before you jump in there?
Rohan got you guys he gave me he's got this PDF
It's I think it's like over 50 pages of how to get started with Instagram
So we're gonna have that as a hundred percent free download down in the descriptions Will's in the comments section
So you guys want to jump in there download that some 100% for free?
details out a ton of this content we're gonna be talking about
But anyway with that said like if I'm brandy realtor looking to get Instagram marketing
How do I go about getting started getting my first followers my first leads and actually taking it to close deals
Absolutely. So if you're if you're like literally food to me starting to the real estate world number one thing is okay you figure out
Just the typical stuff the most real estate agents would know already fair. You farm area, right?
What are you going after and then from there number one is post consistently, okay
That's number one. It's like literally tried-and-true proven this over and over again
Now when I say post consistently
Get rid of the misconception that you only have to talk about business and doesn't matter if it's business or family
Work I'm gonna build it. I'm gonna talk about specifically from a real estate perspective. So you're selling the
person's largest purchase they want to know that you're more than just a businessman or a business woman that's going to take their purchase to
show them your daily lifestyle show them if you've got kids hanging out with the kids taking the dog for what like the
Everyday stuff that makes your posting a lot easier because now you're becoming relatable
So just are posting once you start posting daily you're becoming relatable
So I usually sprinkle I usually say 70/30 80/20 80% like 20% business % buy for 30 minutes
Whichever way you like to feel cool
Once you start doing that on a consistent basis using stuff like the hash tags that are built specifically for your suburb in your city
Going the longer tail keyword like we used to call it in the Google days along our tail hash tags
You may see a lot less of a reach on it
But that less Reach is actually a big reach for your local area
And then you take that and then you start tagging you want stay
for example
if you're out at a meeting doing a coffee appointment or a listing appointment at a coffee shop and you
Into local coffee shops start paying them mixing that with your hash tags is now giving you double the reach
And you know little things like that in the consistency of adding all threes and everyone consistency. Number two getting relatable number three
using hashtags and a number four locations
So when you say consistency, like what is consistency is that daily weekly couple times a week?
What does that look like to you?
Um, so the way I look at consistency on Instagram is at least once a day minimum
Okay, I mean, oh not more
You know, you don't have to come from
you know have to become the next Alchemist or
You know Shakespeare and write novels and all of your bottom of your captions where some of these people are trying to do today
Just literally just you know having a coffee with a potential new client
introduce the client or having a
Meeting of the coffee shop owner and such and such thing and just kind of want to come and try their specialty coffee
Literally simple things like that
it's
Almost you want to look at from a perspective of what can I do that's high level to get Instagram to work in my favor
But it's actually the simple things and actually make it work a lot better than the high level stuff
That makes me work a lot better because the high level stuff eventually
It's just me you feel are going to catch on to it
but when you go into like you're doing consistently the simple things it just keeps makes your life easier for posting because now you're not
Overthinking what you should be posting and what you should be talking about. You're just literally doing the things that matter in business. Okay, so
is there is there like a
Point where you're posting too much. Could you say at least once a day potentially more serve the spot words like, okay
This is way too much
So there's two parts of post number one is feet, which is it everything that they have on Instagram
Stories, there's never too much stories. Okay, that's one thing that I tell everybody if you guys follow ty
When he's like working Full Tilt, like he's literally the you know Monday to Friday
He's always on his towards the reason being his stories build affinity
It's like having a video chat with someone who's always because people are watching you
So there's never too much of that on the feed part of things
Anything moves in four times a day when you're starting out
It might be too much because then you don't want because you don't want to set off like spam filters and all that stuff on
Site, and you know, lynnster algorithm
But i'd see if you could the ideal number is three times a day when you're starting out
One has a morning one of the after and one of the unique
Yeah, you can do that or if you're assisting can do that or you team can do that and just post one
Three times a day because Instagram has to peak hours and when people are hanging out
You know when they're a lot of the times it's at coffee shops the morning lunch time and then just afford like just around dinner
At nighttime a privilege may allow you to getting in people's face all the time
Your engagement goes up through your feed through your thora tees people said senior stuff more which then starts to become more
followers and in terms of business and
Awesome. So what one last question for you?
As far as like actually like and it's sold by ties his handle, right?
No, so if you guys want to go check that out sold by Thai on Instagram
We'll put that down in the description as well
So you guys can kind of like get a feel for what he's doing and how he's, you know, getting his success there
But as far as his lead generation, I'm not sure how much you know about this
he's does he have like a link to his landing page or website in the description or people messaging directly on Instagram or house like
That from Instagram to actually talking to them in person
He's literally there's the only link he has I'm gonna pull it up right now. Go ahead some work for me
The only link he really has is his website and on his website
There's only like one or two forms. So its majority of its actually people messaging him and having the conversation inside the DMS
That's another place because you know someone messages you respond back because if they're messaging you
It may not be message to you for like oh, can you come to a house?
Evaluation or whatever and messaging you to get to know you they're actually testing you to see want to do business with you a little
Just we'll just ignore those messages because they cost on a lead not a qualified because I'm asking for business
That like you got to like reverse engineer what's going on in their head in that moment, you know
Whether it's them thanking you for a piece of content or how they like that or they giving you a suggestion front of a coffee
Shop just build that relationship with them because it's relationship marketing to its finest to the digital space
Gotcha, okay
So so yeah, go go over those four things that you said a little bit one more time
Just kind of a quick recap here. Yeah, it's a consistency posting consistently
Minimum one if not three. When are you starting off?
This is complete and everybody if you know depending on where you are consisting means different
But at least one times in it one time a day on your feed. I'm
Posting as much as you can on your stories
You know, even if it's like a quick ten second clip, you know, whatever you walk your dog having a good time
You know how to be infront of the weather whatever it is just be you don't try and somebody else number two is being relatable
Is because that's the one thing that most real estate agents in my opinion miss
Everybody's trying to push to be the next number one real estate agent and to be business business business
People are coming to a point where they're starting to realize authenticity is key
And if you're not authentic, they're gonna call you out on it
Number that's number two
Number three is using the hashtags and using longer term like longer tail hashtags those like don't go for like realtor
go for truck like that cash tag realtor, you know Vancouver or
Mainly and how many hashtag sure you do per post?
Um, I suggest insurer allows you to do thirty I believe right now
Off the top of my head. I can't remember but I don't don't think it look like it's a spam
I've said, you know, you'll see a chaos where they'll just go in and put like as many as they can
Yeah, it relatable like less is better but less qualities will spare a bit more, right?
So I take a little bit of time do a little bit of research
Save your hash case and your notes or your Holdings or whatever because you can repurpose them
don't use them in every single post like mix them up every single both because if you start using the exact same thing every time
Instagram knows what you're doing. Oh that mix it up all the time. Now, it's it's
It's getting shown different ways. Like you're you know, you're working you're in favor. Totally number four is
Locations the location tank inside of Instagram phony go pulls something and then you put the location on it
Which is if you if it's in your feed
It gives it to you to take the location up. It's when your story take the location
that is massive because that actually shows up on the explore page and it shows it like a
Like a location feeding people to actually go see that okay
Content all the time there and last but not least the fifth one
I would I would suggest is engaging with people that message like that is literally get totally awesome
Well good stuff, Rohan
Thanks so much man for covering all this and as we talked about there's that PDF literally over 50 pages 100% for free
down in the descriptions wells in the top comment and if you guys want like
Help growing your following and your location and posting all that stuff. Rohan's actually got a couple cool softwares coming out here. And so
Rohan where's the best place to connect with you? I mean they've obviously got that little link to download
Your Instagram marketing tutorial thing, but what's the best way to connect with you?
Yeah, the best way is Instagram I talk to my most active social media platform. I'm huge on the feed in terms of stories
Like I brought in to a point like this is some like what do you guys read the book you'll see I break it down
exactly what to do when you start running into me when you're in advance like
Posting and how to kind of get the app and get them to work for your favor
DM me on Instagram add me on Facebook
read that PDF like literally I've had so many people telling me to turn that into a physical book and sell it and I'm like
I just want to give it to people for free
Just breaking it down to its key. And then yeah if you guys want a software
magnetic growth com
I'm sure you put it in there
Yeah, and if you're getting it, you know, what we'll do is just make sure you guys let me know you're coming from Jason's referral
We'll put the link and them in the in the description below and like that software has been to pretty much helped you
Quote-unquote automate a lot of what we gave you today totally
Yeah, and I mean I like most of you guys if your business owners, you know
You don't have time to do every single one of these things
And so this is going to help you grow that on a complete autopilot
He's got one where it can actually do the posting for you and schedule that all out
so which will be super helpful because that's one thing that's always kept me back from Instagram in the past is just like
consistently posting and the captions and the
Hashtags and all that stuff which obviously as you guys have seen it's key to actually having that gross having that success. So
Anyway, Rohan. Thanks so much man for jumping on and sharing a lot of these details
So if you are a local business
Or even if you're a bigger business if you want to go hit the national scene or international scene
Whatever you're looking at hit up, Rohan
Go download that PDF
that that ebook he's got there's gonna be a lot of gold in there for you to get started and then like he said if
You're intermediate or advanced they'll have kind of those different positions of what you should be doing. So anyway, thanks so much, Rohan
Thank you. Thanks for having me
Cool man, sweet what do you think? I loved it love that. I like I'm like wanting to get into
Instagram now
It's been