hello and welcome back to the channel in
today's video we're gonna break down how
to create a facebook business page from
scratch and then I'm going to show you a
few tips and tricks to make sure that
you are utilizing on your Facebook page
so whether you're starting one from
scratch right now today or even if you
already have a facebook business page
you want to make sure that you're
utilizing all these different features
that facebook gives you to use on your
business page right now when you're
going through and starting your business
page all you got to do from your main
profile section from the newsfeed he's
come here to this crate button so this
is a fairly new button it just is really
simple to go through and create a page
and add a group or anything else that
you want to create so we're gonna choose
a page right now let's say that you are
a real estate agent okay you're a real
estate agent I like to go through and
brand myself as opposed to Remax Keller
Williams or whatever brand or business
or logo that you work for and so I'm
gonna use my own name so I'd use Jayson
Wardrop and you could say like Jason
Wardrop Realty or Jason or drop real
estate okay but I'd make sure that
you're branding yourself as opposed to
the business that you work for now with
that in mind you might think well I'm
gonna brand myself so I'm gonna be
branding myself as a public figure well
actually if you are a real estate agent
or pretty much most business owners you
want to do a business or a brand so
you're just gonna click on here to get
started
so click on that and then we'll give the
page a name so I'm just gonna say Jason
or drop Realty okay like I said for this
example I'll be a real estate agent but
really doesn't matter what type of
business that you're in and so down here
the category I'm going to start typing
you can see real estate company real
estate or just an agent real estate
service so I'm just gonna say a real
estate agent right there now
as you go through it has you put in your
address so for this example I'm just
going to put in a bogus address right
here I will say Phoenix Arizona I'm
eight five one two three four and then
you can put in your phone number and
then say you know I don't want to show
my address or I don't want to have my
phone number actually shown but you can
have that option right there if you want
people actually showing up at your
office or
you like want to keep that hidden you
can obviously go through and check that
then we're just gonna click continue
right here and it's gonna walk us
through this very simple process okay of
going through getting everything set up
now from here the first couple of things
that we want to do and a lot of times
Facebook actually takes you through the
process for you and has you simplifying
upload like your profile picture and
your cover photo for some reason they
didn't do that this time but I'll show
you guys exactly how to go through and
add a profile picture as well as a cover
photo and then a few other little tweaks
tips and tricks we go through and get
this all set up so the first thing you
want to do is want to upload a profile
image okay so we're just gonna upload a
photo and once again I like to go
through and brand myself no matter what
business you're in and so I would upload
a headshot of you okay and obviously if
you're in like professional services I
probably have like a professional
looking photo with a tie you know if
you're if you're a male you maybe like a
suit if you're a woman maybe a dress
like what whatever you want
but I've got this picture right here
obviously not the most of our
professional-looking picture the butt is
the one I kind of use across all of
social media so that's another big tip
is you want to keep a consistent
branding across all different social
channels so I use this on YouTube I use
this on Facebook on Instagram all the
different profiles and so if you have
like a picture you use on LinkedIn or
Twitter or any of these other social
profiles make sure it stays consistent
across all the social channels because
then when your followers are seeing you
on different platforms they're able to
recognize you a lot quicker okay so I'm
just gonna hit save right there you
could drag and drop it and reposition
everything that you want but says your
profile picture was successfully saved
so we got this update right there and
then we want to add a cover photo now
one really cool tool that I like to use
as far as adding cover photos is called
canva canv AECOM now canva is a hundred
percent free tool and if you look right
here they've got all of these different
templates already pre-built to size so
you got the Instagram post you've got
posters Facebook posts social media
logos presentations and then we got the
covers right here okay so let's say we
want this one to be our cover photo
so you can easy go through and it's
got the template you can drag and drop
images in here you can change this will
say like over here
Jason Wardrop and then I'll say
something like real estate and you can
go through you can change the colors
obviously you can go through and play
around with this spend a little bit of
time but I'm not going to spend too much
time on this and then you can go and
upload photos drag and drop photos over
here do really whatever you want to
customize this to your business okay
then we're just gonna hit download I'm
gonna download this and then it's going
to save to my desktop there so now once
I've gone through and created that image
in canva the great thing is you don't
have to be a designer you have a really
nice professional-looking design without
you having to go through and set
anything up we're just gonna hit add
cover upload folder or video and then
let's see we've got the documents we got
the downloads right there boom this
right here that we just create on canva
okay and then we just hit save and we're
already build this out it's already
looking extremely nice and this is just
a few seconds of getting everything set
up and started now another thing I like
to do is add a call to action button
right here so if somebody hits my
website I want them to either or my
facebook page I want them either go to
my website I want them to be able to
contact me so we just come over here
click on this and then you could say hey
booked an appointment for you contact
you learn more about your business so
learn more about your business that
would be sent to your website so if you
want to book with you you say book now
okay and then we come down here and we
say next and then you've got this
appointments on Facebook okay this is
really cool they can actually book an
appointment with you through facebook
case we go through the appointments on
facebook we start the set up and we go
and just through the whole walkthrough
process okay what days of the week what
times a day that you can actually go
through the book an appointment we hit
next appointment approval double booking
so you got all these things you can turn
on or off and even sync in with your
Google Calendar okay so walk you through
the simple process which if you're a
local business if you like them if you
meet with people in person this is a
highly recommended little tip and
feature that I would go through and do I
want to necessarily send them to your
website to look at the appointment
because it just removes
one extra step that you don't actually
have to end up doing okay so we just hit
next and then from here you can go
through Lister services and we're just
gonna go and hit done for now but you
can see right here this is really cool
because you can book all of your
appointments have your calendar in here
since you have an appointment already
you can add an appointment and it's
basically like a little Google Calendar
but it can seek in with your Google
Calendar but you have this appointments
tab now up at the top of your page and
you can even eventually promote this
button they people can go through and
book appointments with you
okay now let's come back here to the
page tab now one thing that I highly
recommend doing whenever you start a
brand new Facebook page or even if you
have an existing page and you don't have
this already I would come in and I would
make the first post and I would probably
add an image of myself so come over here
and add probably just the profile image
so that people can kind of see Who I am
alright and then I would say welcome to
my page okay and then say like something
like my name is Jason Wardrop and then
I'm not gonna go through and type the
whole thing but I usually would give a
quick little bio and background about me
and my business and how long I've been
in business who I help how I can help
you and so that people kind of feel like
they've got a quick overview so like
think about a website it's kind of like
an about us or an about me page and I
like to go through make this post and
then we hit share now and then what you
can do is come up here this these three
dots right here click on those and we
pin this to the top of the page alright
so then what happens is once you post it
it's not going to get lost in the feed
but every time some brand new person
comes to your page they see your profile
picture they see your cover photo or
they can book now and they also see this
top post down here that gives a quick
bio about you your business how long
you've been in business and the
different things that they can go
through and work with you on okay so now
coming up here we've got this
automatically respond to new messages so
this is really cool where if somebody
messaged your page you can have a
welcome response you can have an
automated follow-up message response so
thing that we can do and go through and
set all this up is we come over here to
the settings tab right here and then we
can click on messaging and from the
messaging we go through to start a
messenger conversation we jump to that
section you can show a greeting so we
just turn this on right here it says hi
Jason Wardrop thanks you're gonna touch
this a messenger please send us any
questions you may have so if you want to
go through and kind of personalize that
a little bit more you just click on that
right there and I like like it's not
supernatural to me for someone to say
like hi Jason war drop whatever like an
automated email or something like that
says hi Jason war drop sounds like very
II like it's not very personal so I like
to go in and just have the first name
actually she just come over here and
says say hi and then first name of the
recipient not the full name because I
know you can't put the full name but to
me that sounds a little weird and then
what I would you do if I were you based
on your business is I would go through
and I would tweak this message a little
bit so it's not just the kind of like
just automated like mass response to any
type of business owner I would make it
specific to real estate if you're a real
estate agent make it specific to you
know your dental practice or whatever
business that you might be in okay then
we come over here and we hit save and
then you can go through you can add
messenger to your website you've got a
lot of cool things that you can do with
Facebook Messenger which because I have
not ever used facebook Messenger it's a
great way to connect with clients okay
you think about email email is a great
way to send information to people
texting is a great way to get in touch
with people directly on their mobile
phone but nowadays a lot of people have
facebook Messenger as well on their
phone as well as on their computer and
so it's a very convenient way that's not
as invasive as maybe sending a text
message to go through connect and follow
up with your clients and you can even
set appointment reminders via messenger
when people go through in book
appointments with you now just a few
other things I want to show you really
quick if we come up here to the general
tab now one thing I like to do is on
this visitor post I like to click on
this and it says review post by other
people before they can be published to
the page the reason why I like this is
because sometimes people like you have
like spammy PO
for different things they're like people
are saying that like they might not even
ever work with you but they're just kind
of scamming posts that people are trying
to get people back to their business
their their company or whatever it is
their website so I like to review the
post before they actually go live on my
Facebook page so then I'm just gonna hit
Save Changes right there and then
another thing you can see this profanity
filter usually if you have a business
page and you're trying to deal in a
professional business environment
there's not really a good place for
profanity so you can come over here turn
it to medium strong I'm just going to
turn that to strong and hit Save Changes
right there okay and there's obviously
you can go through and check out all
these different things if you want to
merge pages like let's say you've got
multiple pages you can merge those right
there you can remove the page leave your
page completely if you want to do that
at a later date that's all in this
general tab then once you're going
through and getting your page set up you
want to make sure that you're completing
the description of your page basically
giving a little bit more info about you
a lot of that will probably be similar
to that top Facebook posts I showed you
how to pin that to the top of the page
you want to add your phone number your
website all this different information
of how people that want to do business
with you can get into contact with you
okay so you want to go through happier
your address your place of business
right here all these different things
you can see in your hours of operation
the days of the week time of day and
everything else right here okay and then
one other thing actually two more things
I want to quickly show you
so this templates and tabs this is the
tabs let me just show you really quick
what I'm talking about right here so
over here on the left hand side you'll
be able to see all these different tabs
now if you're a real estate agent you're
probably like shops and offers and some
of these different things it's probably
not gonna really be beneficial for you
to have those on there so it's kind of
weird to show up like tabs right there
okay so what you want to do is come over
here it's on settings and come down here
to the templates and tabs and then you
can rearrange which tabs are actually
shown maybe move some of the ones that
you want up higher and all you got to do
right here so you've got services
reviews reviews
probably would be nice to have up here
at the top she just drag and drop it
like that then this shop one we probably
don't even need that so we're just gonna
turn that one off we're gonna hit save
and then you can go through and you can
add tabs link out to other websites or
anything and turn all these on or off
depending on your business you can
rearrange them if you're like oh I want
these photos up here at the top right by
the review services I'd probably go
review Services photos something like
that but you're able to go through and
just customize the page that you how you
want it so it's not just gonna look like
every other facebook business page
that's out there all right now a couple
other things this page rolls right here
this is if you're gonna have some type
of something like marking agency or
someone else is gonna go and help you
run your Facebook page maybe post
different like post related to your
specific niche this is where you're
gonna go and add them to your Facebook
page so they can go through and post on
your behalf
go and you know create marketing content
without having to actually login to your
Facebook account alright and then one
other thing I actually wanna just
thought of I want to quickly show you
what's nice is you see up here it says
Facebook calm Jason Ward Realty and then
this really long number right there what
you want to usually do is create a page
username okay so that's done right here
and we just create the page username and
so you're just gonna go go in here and
type some type a username let's see if
jason Wardrop Realty is available okay
so see it's green checkmark it says it's
available so we just create the username
and then instead of having like that
super long ugly URL it's very clean
facebook.com 4 slash Jason Wardrop
Realty and you're like often to a much a
better start when you send like if
somebody sees your URL it just doesn't
look all messy it's really clean it's
very concise and it's almost kind of act
like a second website where people can
come in and find you on facebook now one
other thing that I would do and a quick
disclaimer here a lot of times people
get their Facebook page set up then they
get stressed out because they've got
zero
likes over here so Steven you know they
trying to help you get your first 10
likes so you can actually go through and
like your page which you get your first
like which is awesome right but then you
have your friends and family right over
here that you can just go through and
click invite so you can click see all
friends and you can go through and see
which ones you can select all if you
want to be kind of more spammy or you
can go through and select them
individually and send invites to each
one of these people to build up your
likes now though the key thing that was
talking about a little bit earlier is so
many people think that they don't want
to run ads until they get a lot of likes
because they need likes in order to run
ads or any likes actually get results
with leads aren't marketing or anything
like that and that's just not the case
alright like you don't need any likes
obviously it's good to have maybe 40 to
50 likes just get started so it doesn't
look like you're a completely brand new
business but at the same time I have
created brand new Facebook pages
completely from scratch I've started
running as from those that day with zero
likes and I've just gotten just as good
results as my facebook business page
that has 40,000 likes and followers on
it so really guys at the end of day
don't stress out too much about how many
likes and followers you have because
that was more of a thing of the past
because back in the day if you made a
post on your facebook business page
right here you would get a high high
percentage of your followers be able to
see that post in their newsfeed
well now you got to go through and
Facebook makes you go and pay for the
visibility of your post and so typically
it's less than 5% of people that follow
you that like your page that's actually
gonna see that post that you make okay
so let's say you have 10,000 followers
you're gonna see less than 5 percent or
less than 500 people actually seeing
that post honestly at the end the day is
probably gonna be closer to about 100 to
200 people unless you boost that so
really at the end the day it doesn't
really matter if you get 10,000 likes or
followers because the whole idea behind
that back in the day was because then
you go through make a Facebook post be
able to get that visibility but now you
don't really have that visibility anyway
and so it
like there's not really any huge benefit
to that so anyway guys I hope this was
helpful
you need a facebook business page in
order to go through and run Facebook ads
so this is kind of one of those first
steps of going through setting this up
making sure you look professional you
look good it links out to all the drives
web sites you've got your appointment
book II and all that stuff set up and
then we can go through and start running
some Facebook ads to get your marketing
your lead generation scaled up now if
you want my free Facebook Ads mini
course I'll have a link down below in
the description as well as in the top
comment section why break down all of
the key features as of facebook
advertising as well so now that you've
got your facebook business page all set
up the next step would be to go through
and start promoting your business at a
higher level so anyway I hope this video
was helpful if it was go ahead give it a
thumbs up I would greatly appreciate
that also drop a comment down below let
us know what business you're in if you
have any questions on the whole Facebook
business page setup I'd love you to help
answer any of those I respond to every
single comment right here on this
YouTube channel so with that said guys
thank you so much for watching if you're
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how to generate more leads make more
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that said I will talk to you in the next
video