What's going on everybody Cereal Entrepreneur here and in this video
we're gonna quickly talk more about pricing for your digital marketing
agency services you guys keep having questions so I keep providing answers
here we go all right guys so like I said in the intro we're gonna talk about
pricing again so let me just go ahead and clarify some things really really
quickly that a lot of people get wrong alright stop undervaluing your service
people go out there and they try to give away free shit and they try to do stuff
for like $400 $500 you guys are under valuing yourself you're under valuing
your service thus making it harder for you to grow your agency if you go out
there and you just succumb to every customer because like oh we can't afford
it if they can't afford it then you can't work with them that's how this
works if they can't do a minimum of a thousand you do not need to work with
them there is a proven system to this okay if you start taking clients at less
than $1,000 apiece it's going to make it very difficult for you to be able to
afford the cost for you to operate the softwares plus the ability to pay
yourself or pay others to work with you so that way you can outsource it to free
up your own time right that's the whole point behind this so if you're only
going to charge $500 and you know the same thing that I'm doing for $1000 do
you think you're gonna last yes you may be able to pick up more business but
you're gonna do 10 times the amount of work and make less money doing it so
just trust me guys when I say you want to start at at least $1,000 per month
per customer and that's just management that doesn't include any ad spend or
anything like that okay so just some quick notes what I stick to
and you guys have heard me teach this I stick to about a thousand a 2500 and a
$5,000 package so what does this mean it doesn't mean that I $1,000 package you
get Facebook you get Instagram you could email you get website at the 2500 you
get Facebook you get Instagram you get email you get website you get SEO at the
5,000 you get Facebook you get Instagram you can email you get website you get
SEO and you get pay-per-click that's not how this works okay yes you do add more
services on but there is no template to it every package that you should that
you create should be completely customized to fit each business so if
you're going in and trying to sell for like attorneys they do really well with
pay-per-click with pay-per-click campaigns because
people go directly to a search engine to find relevant attorneys to whatever
they're trying to find an attorney for so you guys have to understand what
works best for what niche or what industry attorneys don't do as well with
generating leads from facebook as they would from google search okay so you
need to know this and that's how you develop the actual plan so just say for
instance you wanted to do pay-per-click for a real estate agent but they only
have a thousand dollars to spend well you could look at it and you could
really go two ways you could take that thousand dollars and you can try and do
some email remarketing for them you could do some social media posts or you
could just take that whole thousand dollars and you can put it into
pay-per-click ad budget and that's it you could just run pay-per-click ads for
them granted you won't make a ton of money off of that but you have to do
what's best for the customer if you're able to get them leads they'll pay you
more okay sometimes it makes sense to take on a customer you know make the
bare minimum you're still charging what you should be charging but you're making
the bare minimum just because of the type of service it is so that way you
can get results and scale their marketing budget that's what you're
really trying to do you're trying to scale their budget you're trying to
build upon their budget so to do that you have to get them some results so
that means working with the best possible package for their business not
just whatever's gonna make you the most money okay so now let's get into a
little bit of the actual pricing talk just really quickly here so if you guys
want Before we jump into this we're gonna go basically you're gonna see me
following the blog article that we put together if you want to check out the
blog article just go here at Cereal Entrepreneur Academy you can also find
the link to the blog article in the description below I recommend going
there the videos posted there and the articles there so you can actually
scroll and follow along the blog article as you play the video that's kind of my
recommendation makes it easier for everybody but number one first thing
we're going to talk about is social media management okay
social media management is simple okay we're gonna keep this video simple it's
a complete pricing guide there's other pricing videos that I put together so if
you want even more information you can go watch one of those videos but it is
this simple you should seriously just keep it this simple if you were going to
do social media management I recommend starting off at a minimum of five
hundred dollars for that specific package just for social media management
okay I would recommend starting off at five hundred dollars and you managed
either two or three platform for them depending on what it is so if
it's YouTube and Facebook you're probably only gonna do two if its
Facebook Instagram and Twitter you can do three right you can even throw in
Google Plus as a bonus like if you wanted to just for free and give it some
added value if you wanted but you want to start at about $500 and then from
there as you increase by adding on platforms how much you post a week how
much engagement you do whether you're messaging people or if you're responding
to comments all of that says how much more work you're doing so you would up
the cost from there anyways but you have a base price of about 500 dollars that
you want to charge just for that one service all right
social media ads all you really need to know and this goes really for
pay-per-click as well for ad spend all you want to do is so if you do a
thousand dollar package right for a marketing client or if you do a twenty
five hundred dollar marketing package management package for a client and they
want to spend seven hundred and fifty dollars in ads that means if you have
the twenty five hundred dollar package they're spending seven hundred and fifty
on top of that so that means they're spending thirty to fifty right but
here's the thing you have to make money off of that ad spend so here it's super
easy guys don't complicate this I get people they see this type of video and
I've done it before and then they still ask me that they don't understand look
if you have a thousand dollar package and they want to spend seven hundred and
fifty dollars on ad spend great that means seven hundred and fifty total
seven hundred and fifty dollars is their total spend right a thousand on
management seven fifty on ad spend but you have to make money on the ad spend
right so you take pay 20 to 30-percent management the off of that ad spend so
if they do seven hundred and fifty dollars we'll say at twenty percent just
to keep it easy ten percent of seven or fifty seventy-five dollars so twenty two
percent would be 150 150 dollars comes off of that seven hundred fifteen goes
into the management side of things your management fee okay so basically all
that means is if you're charging a thousand dollars for management 754 ad
spend a hundred fifty comes off that seven hundred fifty making it six
hundred dollars that actually is spent on ads and then you keep eleven hundred
and fifty dollars your company money for management fees right that for that's
for the social media management the ad spend management all of that does that
make sense it's not complicated do the math there 1150 plus 600 is what
seventeen-fifty that is $1,000 in management 750 Atzmon - here 150 dollar
ad management feat not complicated don't over complicate it another thing is I
don't recommend spending it unless they're gonna do at least $300 ad spins
that's just me email marketing super simple for this
you're just gonna do start off with a base rate it depends on what you're
doing if you're doing like consultation like the thousand say you do the
thousand dollar base rate package and you're gonna manage three social media
platforms for them you're gonna consult them on email marketing and you're gonna
consult them on web marketing right that means for consulting email marketing I'd
probably do about 250 to 300 a month but if you're gonna start managing it the
base rate I would charge is about another $500 I just keep it simple
500 bucks for a month and then you create your packages you know whether
you want to do four emails a week or three emails a week whether that will be
you know no regular campaigns but you're gonna build automations for them you
have to get specific with it think about the different types of email marketing
there's campaigns or blog updates newsletters and then there's automations
those are two separate types of like email marketing content alright just
determine what you're gonna do how much of each and then boom that's $500 worth
of money alright and then work up from there as you add on more services that's
it SEO same thing start off at $500 so if
it makes sense for the business it makes sense for their marketing plan add it to
the marketing plan charge 500 bucks minimum to start doing that that's just
me that's what I recommend charging at least $500 a month for basic SEO you
should be doing some on-site some off-site SEO they're pay-per-click is
number or is the last one and that one is going to be basically running Google
ads or it's not the last one but it's running Google ads the last of sweats
but you're going to run Google ads and all you have to do is the same thing as
Facebook if you're gonna do say a thousand dollars on pay-per-click ads
which is the minimum I recommend that somebody spend if they're not gonna
spend a thousand bucks don't do Google Ads they're gonna spend a thousand bucks
a month though you should take twenty to thirty percent off of that ad budget
which means if they spend a thousand you take anywhere from two to three hundred
dollars depending on your percentage off of that customer's ad budget and then
you spend these seven or eight hundred dollars on pay-per-click ads or Google
that's it don't overcomplicate it like Pitt pricing for pay-per-click ads and
for like Facebook ads that's super simple you just say how much do you want
to spend you want to spend ten thousand dollars great we take 20 to 30 percent
Matt it management fee you determine what that will be
so I usually charge about 20 percent that beats out every large competitor
out there they usually charge about 25 to 30 percent so me personally I'm happy
with making twenty percent right now to undercut the competition gives me kind
of a leg up on them I'm able to tell my customer basically yeah we spend more on
your actual marketing than the competitor does web development and
actually I guess it wasn't the last of sweats yeah I have one more year web
development is going to be the trickiest one for you to price and we're just
gonna go ahead and say there is no way to price it what I recommend you do when
you get a web development project is find a project manager someone in the
Philippines or India something like that get them to quote you a price on it and
then you have to markup your your site from there usually you're gonna want to
basically if you get it made in like India or the Philippines you'll
basically double your price so if they charge you three grand you're gonna
charge six grand for it because they're usually about half the
cost of what it would cost to get it developed here in the US sometimes even
less than half the costs so a good range to look at and if you're gonna do these
yourself you save even that money and you can do it yourself but if you're
gonna build a basic website yourself say unlike Wix or Weebly whatever you I
would start off at a thousand and work your way up between there and five
thousand dollars that's gonna be just the average range for any four to maybe
eight page site at the most and there shouldn't be any like you know payment
gateways it shouldn't be for someone complicated like an insurance or
financial industry banking anything like that anything with drugs or alcohol
that's always super complicated so just be aware of the business you're working
with what type of site they're looking for and make sure you're aware of the
rules and regulations involved anytime it's a highly regulated industry it's
gonna be a way more expensive website because there's a lot you have to take
into consideration but outside of that guys I mean a website could range
anywhere from like I said $1,000 to $5,000 for basic site it can go up to
$75,000 $100,000 a million dollars depending on the type
business movers website and platform probably cost them about 750,000 to a
million dollars with all of the back-end data that they have to integrate so
there's a lot that goes on the websites you need to be aware if you aren't a web
developer which I'm not even a web developer I hire a project manager or
someone that I know I can trust with web development to tell me hey what do I
need here how much is this gonna cost you okay cool
this how much is gonna cost you I'm gonna mark it up this much and that's
how I make my profit that's simple last one is gonna be creating content and
videos basically all you need to know is a blog article that you should charge
for or should be charging forward with customers I have it in the blog article
at $50 that's very like that should be like a 250 word blog article and that's
not even a blog article really the minimum I would recommend charging at
least you know for like a thousand or a 500 blog article would be about you know
a hundred bucks for that 500 words I do about 200 bucks for a thousand 300 words
is about a hundred bucks at least and if it's really high quality you include
infographics stuff like that you can get away with two hundred dollars per 500
word article or per 500 two hundred dollars per 500 words video content what
I'm gonna tell you for video content is pretty simple go out there look up the
average rates for videographers you can literally type that in on Google you can
search Google search average videographer rates and it will give you
you know a price chart of you know low quality versus medium quality versus
high quality then do the same thing for video editors what is the average hourly
rate for a video editor film editor and then look that up and then that should
tell you about you know what it will cost you then you basically again mark
up your price from there if you're doing it on up work and finding people in like
India to do the editing at least it should usually be about you know a third
of the cost if not you know a quarter of the cost so you can mark it up around
seventy five percent to a hundred percent alright sorry um three hundred
percent two to three hundred percent from whatever it costs you to get that
video done if you're doing it like if you're outsourcing it local in the
States though your video costs or your actual filming or producing costs is
gonna cost you a little bit more so that's something you just have to take
into consideration or you can just do like
get a camera and shoot it all yourself but that doesn't mean that you're gonna
get the best quality I even don't I wouldn't do that for my clients if like
I'd do something simple like a testimonial or something like that but
if it's gonna be you know a really cool promotional video or a height video
something like that I'm gonna hire a team to do that and basically whatever
they charge me I'm gonna work out the best deal and I'm either gonna you know
break even on the video production costs or shooting costs and then I'll make my
money on the editing side or I'll just break even on the production costs or or
they'll charge less enough to where I can basically up charge on the video
cost and make money on video and editing it's kind of how that works so that's
basically it I mean that is a complete guide to pricing it should not be any
more complicated than that guys if you're having a harder time than that
then you're thinking it oh you're overthinking it way too much I mean
there really shouldn't be that much to consider really just take into
consideration how much time it's gonna take you to finish it how much it costs
you to get that job done and then you know what profit margin you need to make
to be profitable for that job really is what you need to you know focus on so
that is it guys I hope you guys enjoyed this video I wanted to let you guys know
really quick before I get out of here we are doing something really cool a Cereal
Entrepreneur Academy we are launching or relaunching our monthly mentorship
program so we did a test a test of the monthly mentorship program it was decent
wasn't what I wanted it to be we've done a whole overhaul of it and we're doing a
whole new set of so basically what we're gonna do is we're gonna do four live
videos on our Facebook group every week okay I'm sorry
four live videos on our Facebook group every month not every week one a week
one video a week and this training will be anywhere from 20 minutes 30 minutes
to an hour long and what we'll do is we'll go on live you guys can hop on ask
me questions we can get feedback all that kind of stuff and then we're going
to save that video download it to a file or upload it to a file and then you guys
will have access to download it for life you'll have all of this video content
that you'll be able to save and keep that teaches you how to do all this
stuff for digital marketing for life so the program cost about $100 a month we
might be running a promotional sale for 50% off your first month so make sure to
stay tuned for that outside that guy's all of our descriptions our
free training our free content all of that is listed in the description below
plus our social media channels are down there if you have any questions and you
have any comments concerns or if you just want some free training hit those
buttons and those links down there and I promise you you won't regret it so I'm
gonna get out of here guys I hope this was enjoyable for you if it was leave a
like and a comment below and let me know you know again what is something that
you're struggling with or any questions that you have about pricing your
services so until next time guys Cereal Entrepreneur out ready to start living the
six-figure work where ever be your own boss lifestyle well at Cereal
Entrepreneur Academy we'll teach you how to use a laptop and Internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course Cereal Entrepreneur out