In this video I want to share with you the three things you need to get a paying coaching client.
And number three is optional.
Most people completely overcomplicate things when it comes to getting coaching clients.
So let's put an end to all the complication and let's keep it simple if it's not simple.
You're probably not going to stay consistent and it's not gonna be any fun anyway.
But first, let me introduce my self.
My name is Sean Smith.
I'm the founder of Elite Coaching University where we teach you the skills to be a better
coach and the strategy is to build a bigger business.
I've been in this conversation about what it actually takes to get a coaching client
so many times I can't count and to be honest most people are overwhelming themselves by
complicating the process, tremendously.
Before we get into the content let's make sure that you're all subscribed up and you've
clicked the bell icon so that you get a notification every time I do anything in my life you'll
know including video.
Going you give it to you very straight and simple.
You need coffee. It's got to be the good stuff... McCafe.
You need an Iphone.
To my knowledge there has been nobody that's gotten any clients with an android.
And then you need a little tiny baseball bat.
When somebody who needs a life coach sees that you have a little tiny baseball bat and
you especially you can it like this.
Lights out.
And if you have two bets well then instant millionaire you will be.
Now, let's set a baseline here.
I'm assuming that you have certainty in yourself, your story, the value that you bring, your seeker,
the person that is seeking the information you have or you might call it your ideal client,
and your skill set.
In other words you have to have some level of clarity on the value you bring to the world
and who's looking for that valuable thing.
If you don't feel like you have that level of certainty then after this video I invite
you to watch my other video which I will link to up here and in the description that'll
take you much deeper into creating that kind of rock solid magnetism to attract your ideal clients.
What in the world was that.
I think maybe a zebra just got run over.
Alright, Let's get into these three things that you need to get
paid coaching clients.
But first let's talk about the things that you don't need.
So earlier today I asked one of my facebook groups what things they think they need to
get paying coaching clients and I want to read you some of the things that they wrote
because I don't think you need any of these things...
You don't need a website, you don't need a sales page, you don't need a Facebook funnel, you need a Pinterest account,
you don't need Instagram ads, you don't need a blog, you don't need a book, you don't need business cards.
You don't need a huge e-mail list.
You'll need a motorcycle outside your window.
You don't need massive success like you've hit all of the goals that you'll ever have.
You don't need to know the right amount to charge the right kind of program or really the right
anything in order to get a paying coaching client.
Now the reason it's important that you know what you don't need is two fold.
#1 - Obviously if you don't really need these things then you shouldn't put time energy or money
into creating them or paying somebody to create them for you.
But #2 and this is a much bigger issue...
If you have this story of I can't get a coaching client until I have "this" even if you were
to get those things that you think you need before you get a client, you'll probably insert
something else into that blank.
In other words, you'll just be stuck in a perpetual story of I can't get a coaching client until
I get "something else."
And that's the internal mind game of our intellect telling us that we're not ready.
Telling us we're a fraud, we're an imposter.
Nobody wants what we have to offer, all the other things that it's going to tell us.
And we have to stop that story.
So what I want to give you here is a simple game plan that has the ability to cut through
all this overwhelm of fear and emotions so that you can get into motion and get some
traction in your business.
The first thing that you need is an offer.
I mean you need something to invite people to buy every single business needs some kind
of a product or service.
But with coaching it's important understand you're not offering coaching.
That's not your actual product.
What you're offering people is an outcome.
Nobody wants to hire a coach but everybody wants some kind of outcome that they're not
currently getting.
And they hopefully understand that a coach is one of the ways to help them get what it
is that they can't get on their own.
So when it comes to offering your coaching packages I don't suggest you offer session
by session.
I don't suggest you offer some kind of an hourly rate and then they can just buy how
many hours they want from you.
What I do suggest you offer is some kind of result whatever it is that you want to help
them get to.
That's what you're actually selling not the process of how to get them there.
And this will actually help a lot of you get over your sales fears too because when you
put the target on the outcome that you want to help them achieve you're not putting the
target on you.
So you're not trying to figure out how much your time is worth or how much your hourly
rate is it's how much is their outcome worth and not to you but to them.
I'll do plenty of other videos with all those topics.
And we also have a foundation of marketing program that helps new life coaches or people
who want to be life coaches with all the foundational stuff that it takes to build a business from
scratch and or scale a business that's already successful.
It's an in-depth and very robust program with all the fundamentals of marketing that I think
every single coaching business needs if that's something you might be interested in.
Send me a direct e-mail to Sean@CoachSeanSmith.com and we'll see if that's a good
fit or not.
The second thing you need is a conversation today's world of online marketing.
There's so much separation happening and so many people are just putting all their energy
resources into building online funnels and online programs and web site driven sale systems.
And what's missing is connection.
And because of all of that separation.
People don't trust online marketing hardly at all anymore.
So the best way to get through that is actually to connect one on one with people whether
it's in person or over the phone to give you a sense of rapport and to give them that feeling
that you're authentic you're genuine you're real so that they can trust you and coaching
is not this commodity it's not a little widget that people are just going to buy over the
Internet in fact most people don't buy coaching over the Internet on a sales page.
They might get a little bit more information about it but very rarely do they actually
purchase a coaching program especially one on one coaching online.
In my 12 years I've never had anybody buy a program online.
We always connect on the phone to see if it's a good fit.
I mean a coaching relationship is really important to establish so that people aren't buying
something with false expectations.
And we make sure that there are going to be committed as well.
And then from your perspective when you're in a one on one conversation it's so much
easier to stay calm and present.
Way easier actually than it is to try to sell something to somebody on the Internet or via
email or even on a webinar.
A lot of people think it's easier to hide behind those platforms but actually it's not
when you look at somebody's face to face or you're listening to them over the phone and
you're really connecting them in an individual conversation.
It will quiet a lot of your fears down and you can tap into the natural rapport that
you have with people and really just let your "give-a-damn" show.
And that energy will transfer to them as well.
So if they feel calm you feel calm now you can discuss whether their goals are a good
fit for your coaching program and vice versa.
And then just have a pretty easy simple conversation about whether they want to become a client
or not.
So I don't want you to spend your time and energy trying to become a better sales person
or trying to learn how to overcome all the objections.
I just want you to settle into yourself.
Use curiosity and exploration to find out if we have a good fit or not.
And then just be real.
Now if you do want a little more guidance on what to say on those calls.
I have a free consultation guide link to it up there and in the description.
It's a nine step framework on exactly what to say.
With some tips and there's actually a bonus video about 18 or 20 minute video that expands
on what you can do inside these calls to keep yourself more calm and to make it a better
experience all the way around and help you get more clients.
And the third thing you need is a degree a wooden baseball a beard a dead succulent a
little Trojan helmet drawn by Tony Robbins a nose that bends all the way to the left
because all the cartilage was broken when you got hit in the face with a baseball when
you were eight years old.
Who look exactly like you silverback gorilla.
It's not real.
The ability to raise just one of your eyebrows at a time.
A gavel.
You are now my client.
Everybody has a gavel.
Okay, You don't need all those things to get paying coaching clients but you do need them to have
a meaningful life.
Especially the gavel.
Who doesn't have a gavel.
And #3...
A paypal account.
This video is actually brought to you by PayPal.
That's completely false.
But you don't even really need anything online to accept money here's what you need to accept
money.
Two hands.
They can pay in cash and check.
Also even though I have two hands use one hand if you don't have one hand then tell
me to put it under your sweaty armpit.
I mean all you have to do is have the ability to receive currency and you can get a paying coaching client
No I'm not gonna go too deep into this but when it comes to getting a paying client I
don't want you to fuss over how much money you're going to charge.
Just pick a number and say that's what your coaching program cost. A lot of people really
struggle with what dollar amount to place on themselves or to place on their coaching programs.
And I don't want you to mess with that.
You know there's a lot of people that are teaching:
You've got to charge what you're worth.
And if you charge higher amounts and they'll be more committed and I don't disagree with
any of that.
But what I know is that a lot of people are trying to figure out what they're worth from
their head which is telling them they're not worth anything.
So you're really engaging your deepest limiting belief usually when you try to assess how
valuable you are while at the same time we've got a voice in our head that says we're not
valuable at all.
So I come from the perspective of removing as much resistance as possible and as soon
as you get your first paid client you cross a line where you literally become a professional
coach and I would rather you cross that line at a much lower dollar amount and then increase
your rates rather than hold out from a place of ego in order to make sure that people pay
you what you're worth.
I've just seen so many people bump up against that fear and up against that ceiling and
then just hear no after no after no after no.
And pretty soon that builds up and it becomes a pretty big significant hurdle to try to
jump over.
So my philosophy is become a professional coach regardless of how much you need to charge
in the beginning.
You can always raise your rates.
The first time I became a professional in this industry although it was with training
not as a coach I charge ten dollars per person to go do a private workshop at a lady's home
and I made 50 dollars that day and let me tell you those 50 dollars were the most special
50 dollars I've made in my entire business because they were the very first domino that
put all of this other stuff in motion so hopefully I've simplified the process for you.
If you get caught up in all the online funnels and marketing and Facebook ads and conversions
and all these things that are easy to be seduced into.
You're gonna go crazy.
I'm not saying that all those things aren't important at some point but they're not important
at this point of getting a paying client.
And especially if it's your first paying client.
So drop a comment below if you have any thoughts or questions or you totally disagree with
what I had to say or if you just want to wish me a happy birthday.
So if you like the video let me know by liking, subscribing, sharing it with your tribe.
And here's to many happy clients for you.
There's nothing in it.
What do I do with my hands??
Lots of crime happening right outside my window.
I gotta hurry up because HOLY COW! I'm getting some sweaty pits.