The upcoming Google Page experience update has left all agencies in the unknown.
There are lots of questions and not enough answers. So I'll quickly go over the top
five and I promise to keep the language here as simple as possible with little technical jargon
so it's easily digestible but if at any point it gets overwhelming for you,
take the shortcut and visit our website. I'm Araks, director of marketing at 10Web where we
have over 10 000 websites hosted on our AI-powered WordPress platform. Their Page Speed Scores and
Core Web Vitals are our number one priority so the answers to these questions were put together from
aggregated data from analyzing all our clients websites but I'm going to ask you to share
your experience with the Core Web Vitals in the comments below. 5 questions 5 minutes, let's roll.
Do Core Web Vitals affect rankings? Absolutely! Core Web Vitals are the most important aspect
of the page experience update. If your client's website doesn't pass Core Web Vitals assessment,
you will for sure experience ranking therefore traffic drop. If you take a look at the Google
Page Speed Insight report you can see that it's on the top of the Google's checklist and you can
also review what's wrong with your client's Core Web Vitals in their search console page by page.
How can you actually improve your client's Core Web Vitals? There are three Web Vitals
that determine whether you pass the assessment. First one is Largest Contentful Paint. This
metric measures the time a website takes to show a user the largest content on the screen
complete and ready for interaction. Improving it can be challenging if you use large videos on
your website but there are still different tricks you can use here. You can use a video screenshot
that will turn into a playing video when the user interacts on the page. Just to name one
small trick. Second one is First Input Delay. This measures the time from when a user first interacts
with your site, for example, clicks a link, taps on the button to the time when the browser is
actually able to respond to the interaction. So here's what you can do to improve it. You can
optimize the page for interaction readiness, some first-party and third-party scripts execution and
data fetching can delay interaction readiness. You can reduce JavaScript execution time and you
can defer unused JavaScript. And the last factor is Cumulative Layout Shift. It means a website
instability. This measure determines whether a website behaves as the user expects it to behave,
for example if the button moves or shakes, it can negatively affect your page experience. You can
improve this by optimizing the following causes of poor CLS: images without dimensions, ads,
embeds and iframes without dimensions, dynamically injected content, web fonts causing void,
animations and more. Sounds complicated? Remember, you can always check out 10Web.
How important is traffic to Core Web Vitals? Very important! As Core Web Vitals
are calculated based on the real data Google gathers from Chrome UX report, you won't be
able to pass Core Web Vitals assessment if your website does not have enough traffic.
Does upgrading from shared hosting speed up the website? Absolutely! Hosting is a vital part of
website Page Speed. When you use shared hosting you share the server with multiple websites
and negatively impacts load time. When you move your website to high performance hosting you
get speed improvement not only on the front end but also on the back end of the website.
The last question is why is optimizing a WordPress Site's speed vital? There are many reasons why you
should optimize your client's site speed but they all lead to one - if you don't, your clients will
lose traffic and traffic is money. Low Page Speed decreases your clients' search rankings as well
as overall conversion rate by 7%. If you have any other burning questions on this topic feel free to
comment below and I'll make sure to address them in the comments and feel free to add your two
cents on this topic so we can all be prepared for the upcoming update. Let our Automated Page Speed
Booster improve your Page Speed Score and Core Web Vitals. Start for free, no credit card required.