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What is up everyone?
Welcome back to my channel, the best place for new coaches, content creators and entrepreneurs.
In today's video, I want to talk about Instagram stories specifically.
I want to share with you my three things that I do all the time before I post an Instagram
story and these three things that I do has allowed me to get a lot more engagement, a
lot more views, and also convert a lot of views into DMS that lead back to my business,
which is always a good thing, especially if you are an entrepreneur.
The reason why I wanted to create this video is because in my pay program, the boss Graham
Academy, I recently had a student actually post in our private Facebook group and ask
Vanessa, how do you do it?
How do you mix and blend your personal, your sales, your marketing, your business, everything
so effortlessly on Instagram story?
And I thought about it, I thought about what she asks and it really drills down to three
things that I do.
And I responded back with a comment and the comment that I shared, which included the
three methods that I'm about to share with you today, got so many likes from my own students.
It was probably the most likes that I ever got on a comment before.
And so I figured that I might as well share it with my YouTube fam as well because I know
a lot of you guys probably struggle with creating Instagram stories that are actually intentional,
purposeful, and lead back to your business or lead back to you actually delivering value
to your audience.
So if you're interested in learning my QCR method and the three steps that are included
in the KCR method, then definitely watch until the end.
Now, before we jump start into the video, we obviously have some shout outs that are
in order, so let's dive right into those shout outs.
First.
Massive congratulations to this week's YouTube channel and Instagram profile of the week.
Thank you for supporting this channel.
Now, if you're interested in being featured too, all you have to do is take a picture
of this video and post it to your Instagram stories.
Just don't forget to tag me or you can leave a comment in today's video.
Anyways, guys, let's get right back into the video.
All right, welcome back.
So the first thing that I want to say when it comes to Instagram stories is I've been
noticing a rookie mistake that's happening a lot and that is when people overthink and
over plan their Instagram stories.
Instagram stories is probably the easiest thing to do.
It's so organic.
It should be completely real.
I don't have a content strategy or a content plan when it comes to my Instagram stories.
I just post whatever I want to post during that day.
If I see something interesting happening in my business, if I have something on my mind
that I want to share, I just share it like that.
There is no content strategy when it comes to posting on Instagram stories versus my
feet post.
Yes, I have a plan for that.
I have it more structured.
It's a little bit more strategic, but to be honest, for my Instagram stories, I keep it
pretty organic.
However, even though my Instagram stories are really random and it really depends on
what I'm feeling that day and what I want to share that day, I always follow my KCR
method that ensures that whatever I post on Instagram story, it's still going to be relevant
for my audience.
It's still going to have added value to people because I never want my audience to feel like,
Oh my gosh, this girl just posts random stuff all the time on her Instagram stories.
It creates no value for me and therefore I don't want to watch her stories anymore or
I don't want to follow her anymore.
And so by following the KCR method, it allows my stories to still become valuable and relatable
to my audience.
Once I've identified what I want to share that day or something random that I want to
post, I then ask myself, what is the key takeaway?
And this is the first step of the KCR method and that means is before you post something
that might be random, really ask yourself, if I were to post this, what is going to be
the key takeaway that I want my audience to walk away from?
How can I make this a learning lesson?
How can I actually add value to my audience?
So let me give you a clear example.
A couple months ago I was going through my bookkeeping with venture counting and I saw
that in the month of February I was at negative profit and I was like, what the Frick?
How?
How is it possible that I'm in the negative?
How am I so in the red?
And when I did some investigation, I noticed that my expenses were really, really high
that month and I wanted to share it with my audience because I thought it was super interesting.
But before I share my financial numbers, I first wanted to take a step back and ask myself
what would really be the key takeaway here?
What is the relevancy of me putting this on my story?
And so I thought for a second and I realized that I wanted my key takeaway to be the fact
that it takes money to run a business.
And if you think that having a six or seven figure business doesn't cost any money, it's
simply not true.
Not only this, I wanted my key takeaway to also be the fact that you should save money
for taxes because the only reason why my expenses were that high is because I had to pay my
corporate taxes that month.
And so that was the key takeaway that I wanted to have.
So regardless of what you choose to post, make sure that you just think about what the
key takeaway would be in order for it to be valuable to your audience, even if it's an
Instagram story of you making your coffee or an Instagram story of you working or an
Instagram story of you getting your hair done.
You know, ask yourself, could you make this a key takeaway moment or not?
And by doing that, it's going to ensure that your story is still going to be highly valuable
to your audience.
Now once you've identified what the key takeaway is going to be for your Instagram story is
the next thing that you want to consider within the KCR method is a call to action because
it's one thing of sharing a lesson to your audience or giving a key takeaway to your
audience, but it's another of where you're actually going to direct that interest and
direct that traffic.
Because at this point when you shared a key takeaway, those people who are watching your
story are interested.
Now, now they want to learn more or they want to take action or you've built a sense of
urgency or motivation within them.
And so the natural next step if you truly want to maximize your Instagram stories is
make sure you have a call to action so people know what to do with the information or where
to go.
So in my case with the bookkeeping example, what I shared as my key takeaway was the fact
that number one takes money to run a business.
And number two.
You know you should probably say for taxes when you have a business because it takes
a lot of money out of your account once a year.
No, my call to action is, Hey, if you want to learn more about this topic, I actually
have a YouTube video that covers how to prepare for taxes as an entrepreneur and the importance
of bookkeeping, so I'm actually being a lot more strategic and I'm sending the traffic
to one of my previous YouTube videos.
Now in your case, you don't have to always send people to your YouTube videos.
It could be any type of call to action.
It could be, Hey, I just recently posted an Instagram post about this.
Go check it out.
Or it could be DME if you need help or if you agree or if you have any questions.
So that allows you to have more DM conversations.
It could be check out the link in my bio to visit my free training or visit my sales page
or visit or book a call with me.
You know, it could be anything like that.
Just make sure that for your stories, if you are going to give a massive takeaway, at least
back it up with a call to action so that you can get more traffic in the places that you
want traffic to go to.
Now moving onto the third step, and the third thing that I consider before I post to my
Instagram stories, and that is the last step of the KCR method, and that is relate-ability.
How can I actually relate this story back to my audience?
Now, not all your stories need to be relatable, but what I've found is if you want to make
sure that your audience understands the relevancy and why you're sharing this takeaway and this
call to action to your audience, it's just important to do a spot check with yourself
to ensure is this actually relevant?
Is this actually relatable?
So in my case, I have a multiple six figure business and a lot of people who may follow
me on Instagram might not be at the level where they have multiple six figure expenses
or five figure expenses.
They might not be at the level where they're even thinking about taxes because they're
just starting out their business.
It might be something that they can't relate with and therefore in my stories I just make
sure that it's still relevant to my audience and I say, Hey, even if you are someone who
doesn't have a multiple six figure business and whatnot, bookkeeping is still very important
and this is why, I know for a lot of you guys, you guys might not even be thinking about
taxes, but I'm here to tell you that I wish when I started my business that I was already
thinking about these things and so that allows me to make sure that my stories are relating
back to my audience and my audience feels listened to.
They feel like it's relevant and they feel like the information that I just shared to
them is actually going to help them basically make sure that when you are creating your
Instagram stories that you're always just trying to have that spot check with yourself
and ask yourself, is this actually relevant?
Is this actually going to be relatable to my audience?
So as you can see, guys, the goal of me sharing this simple KCR method that I developed that
literally only has three simple steps.
I really hope that you guys stop overthinking at your Instagram stories and stop creating
these crazy content plans about what you're going to post on Instagram stories every single
day.
As I mentioned in this video, I don't have a content plan for my Instagram stories.
I just use the KCR method that I've developed over time that I have found to be really,
really helpful, which means that even if I'm posting a story about my dog, or even if I'm
posting a story about my work or I'm posting a story about my behind the scenes with my
YouTube channel, the fact that before I post it or if I want to post it, I always think
about what is the key takeaway?
What is going to be the call to action and how can I make this relatable and is it relatable
in the first place?
It allows me to ensure that majority of the stories that I do choose to do are always
going to be valuable to my audience and also benefits me as well, especially with the call
to action.
That's something that I feel a lot of people miss when they're doing Instagram stories,
so guys, very short video today, but I do hope that by me sharing the KCR method that
you're able to just kind of ease off the stress on Instagram stories and you have the freedom
to post whatever you want while still making things super valuable.
Super relevant for your audience.
Anyways, guys, I hope that you found a lot of value in this video even though the steps
are super simple.
I know, but trust me, it's going to help you a lot while you wait for next week's video
though, make sure you also check out these two videos that I have right here as well.
I post a lot of videos on social media, entrepreneurship, marketing, coaching, all the likes of that,
so make sure you check out these two videos that I have here as well.
Not only this, I also wanted to let you guys know that we have a podcast now.
It's called the turn your followers into clients podcasts.
Luckily, I have been super consistent with it, so if you want more of the business side
of things, make sure you check out my podcast.
As always, guys, I appreciate you.
I hope you guys have a great day, a great week, and a great life, and I'll see you in
next week's video.
Bye guys.