Facebook is giving you the opportunity to learn for free
and even get certified on how to run Facebook ads.
So if you want to get a better job or started working as a freelancer,
this video is going to show you everything you need to know.
Let's dove in.
A couple of weeks ago, I met with this friend of mine
and she was telling me
that the majority of her business comes through Facebook ads.
And not only that, but she was paying a Facebook ads
specialist to consult her on how to run those Facebook ads.
And the guy was charging her over $2,000 for this service.
I obviously got immediately intrigued and I had to figure out what does it take
to become a certified Facebook ads consultant and how can you do that?
So in this video, I'm going to show you step by step
all you need to know so that you can do this as well.
If you want to either get a job as a Facebook ad specialist.
And I'll tell you how much you can make
if you do that or start freelancing and offering this kind of knowledge
and service on platforms where you can charge based on project.
So let me share the screen and let's dove into everything.
Okay.
So the first thing you want to do is go to Facebook dot com, forward
slash business, forward slash plan, and the link is going to be down below.
Don't worry, you don't need to write anything down.
So once you go to this link, you will reach Facebooks Blueprint,
and this is their entire portal that offers you the whole learning
experience that you can go through with Meta or Facebook.
And there you have the three options.
You can go and check out their courses, their programs and their certifications.
So if you want to just learn everything you can
from Facebook, you've got loads of free content.
So let's check it out.
So when you come here and click on courses,
it will take you to this entire page
that shows your free online courses.
And it says here that you can explore fast free self-guided courses
that are going to help you build
your marketing skills across Facebook, Instagram, Messenger, and WhatsApp.
So you have, again, multiple options, multiple path, if you will.
Once you can start your marketing journey,
then the second option is for you to start an advertising journey
or to get to know their entire apps portfolio.
If I were you and if you don't have marketing experience
or marketing education, it is so so helpful to go through the
marketing journey because it teaches you how to prepare businesses to go online,
how to understand who's their target audience how to attract that audience,
and talks about value propositions, how to build relationships and so on.
And when you go into any of them, you will see that the course is really
short, is not something
that is going to take you weeks and weeks on end to go and cover.
Let's just take one example.
Let's say you want to attract an audience.
Just go click on Attract an audience here.
It gives you two options.
Either get discovered with hashtags
or how to make your Instagram content stand out.
Just go click on one of them on Get Started,
and then it takes you to the core.
You'll see
we're talking about only a few steps and each of them takes you 4 minutes.
You can learn how to optimize a company's online
presence through Facebook or Instagram in literally a few minutes.
Now, I'm not saying that this is going to be enough,
but it is a great place for you to get started.
There's loads to learn, but I think this is a really, really helpful
if you're just taking your first steps in the world of marketing and advertising.
If you are more interested in Facebook ads,
rather, you can click on Start Your Advertising Journey.
And here again, you see a few options.
You can learn how to start advertising from
someone's page, be that yours or one of your clients.
How to enhance ads through ads, manage your how to sell products online
and how to monetize content through Facebook and Instagram.
Let's say you want to learn more about Facebook ads manager.
You see, it gives you again, what you need to know about Facebook
Ads Manager and the Essential Guide to Facebook Ads Campaign Structure.
Click on Get Started, and then you come to this page that explains you absolutely
everything you need to know about running ads with Facebook ads manager.
Literally, you just need to go and consume this step by step.
It is explained with diagrams and pictures.
So really you can learn all you need to know about Facebook
ads manager from this free course on Facebook page.
Now, if you do intend to get certified, you have other options as well.
On the landing page, you had courses, programs and certifications.
You can either go straight to certifications
and figure out which one you want to take and then go and look at the path
that you need to follow and what learning you need to go through in order
to be able to take that certification.
Or you can go to programs instead and then see what options you have.
And here they give you options for small businesses
for brands and agencies and for job seekers and students.
Of course, you have options for charities, educators and community leaders.
If that's something that you're also interested in, or also for developers.
But for the interests of today's video, I want to explore the job seeker path.
Okay, because I think most of you are in this place
probably also for small businesses is something that I would recommend
you look into, especially if you
want to work in an agency or if you want to work as a freelancer.
That path would be helpful for you as well.
So let's learn more about the job seekers and students path.
So here they tell you loads about launching a career
in social media with Facebook, social media marketing certification.
They have a digital marketing associate certification as well,
and how you can boost your resume if you choose to get one of these certifications.
When you go and click on Explorer
certifications, then they will show you all your options.
You have a really helpful video here on the site.
If you want to understand
what does it take to get a Facebook certification
what do you need to know and how to get it?
And then you see there is an associate certification
for Facebook Certified Digital Marketing Associate,
which is the entry level certification that you can get with Facebook,
and then you've got a bunch of different professional ones.
And the lower you go, the more complex and more advanced they become.
You see the color changes as well.
And the number, it goes from 101 to one in the associate, one
then to 200, one to one, and then it goes
all the way to 700 for them.
Let's call it black belt of Facebook certifications.
And this one is the Facebook certified Spark Air
Creator Air stands for Augmented Reality.
Okay.
So if you decide to take
one of these certifications, first of all, you can take it online.
You don't have to go anywhere.
You just get to register online and you can choose when you want to
take the exam and it shows you everything you need to know how long the exam takes,
what you need to be able to answer in terms of content.
And basically that's it.
The cost of the certification is $99
or the equivalent of $99 for the associate certification
and the equivalent or $150
for the professional certifications.
If you are looking to get one of those one, any of them
will be extremely helpful if you're just getting started.
And my advice would be that you get as many as you can so that
you really have them under your belt and you can prove your authority.
And I've talked about this loads of times in the past and why
it is so important for you to get certified.
It is much, much easier to prove that you really know what you're talking about.
And I call this your authority.
When you have a certificate.
And this helps even more.
If you're at the beginning of your career and you don't have tons of experience
when you do, then it's a lot easier.
You might not need all of these certifications
because you can prove with actual results from actual jobs
or customers that you've worked with, but if you're just starting out or
this is a new career path that you are considering following,
then I believe getting certified will help you tremendously.
Now let's explore what can you do once you get a certification?
Because getting a certification doesn't mean that you will get the job,
let's be honest.
Getting a certification only gives you more authority to get hired.
And if you end up in an interview,
for example, for a job and the hiring manager needs to pick
between somebody who has a certification and somebody who doesn't, then
the one who has a certification is more likely to get the job.
It is not absolutely certain, and there are a million
reasons why they might choose the other person as well.
But it is also highly likely that you would get to the job
if you have a certification, because it's easier to prove your authority.
As I said, let's take a look at how much can you make if you decide
to get certified with one of these certifications.
All right.
So once you get your certification,
you want to start using it and start making money.
And as I said, you have two options.
On the one hand, you can go and get a job and get hired
to offer this kind of work for a company that will hire you as an employee.
And if you go to Payscale dot com,
you can see that the average base salary
for somebody who has a certification like ones that we've talked
about, Facebook certified media buying, professional certification, for example,
you can expect to make on average about $67,000 a year.
Now, of course, this will vary tremendously depending
on where you're based, even in the states that you're based,
if you are from the U.S.,
if you're from outside of the U.S., of course, this will be very much relative
to the country where you're living and where you will be working.
But this is a good benchmark for you to understand that you can have
a starting salary around 67 or $70,000 per year.
Once you get this kind of Facebook certification.
Now, on the other hand, if you choose to work as a freelancer
and you want to offer your service says to small businesses
who want to get started on Facebook ads like my friend,
or if you want to offer services through an agency
who will be hiring you as a freelancer, then you can take a look at five
or for example,
and we're going to do that right away to see how much could you charge
if you are going to do this full time, let's say.
Okay.
So I've come to Fiverr dot com and I just type in Facebook ads
and this is the standard Fiverr page.
I'm not going to Fiverr pro because it will take you a little time
to build the authority for you to be able to be accepted as Fiverr Pro.
You need to go through an accreditation and validation process
before you can get to Fiverr Pro, and even that will take a little while.
It took me probably about three months for them to go
through my application and actually they will ask you
for a lot of proof that you can show your authority.
And if you're just getting started
with Facebook ads, you might not be able to get to five or pro.
We will take a look at that later, just so you know what you can aspire towards.
Okay.
So if we look at Facebook ads services, there are multiple things that you can do.
You can start by offering support to run Facebook ads for companies.
You can just consult companies without running their ads.
You can give people training on
how to run Facebook ads as well and so forth.
So we can see here there is this person who seems to have been setting up
and managing Facebook ads for small businesses.
And he charges prices starting at 38 francs,
which is probably about 35 or $40.
Let's take a look and see what does he do?
Okay.
So it says here that the price that we just talked about, the $40
probably it is to set up track one highly targeted campaign
three researched audiences, multiple ads and free tips.
Now if you go to standard the price already goes
all the way up to $160
and the premium is probably $300.
So you can see that even with one simple certification
you can charge up to $300
even without being a pro.
Now if we go to face to Fiverr Pro
that is going to be a very different conversation here.
You can see that there are Facebook ads,
experts offering their services through Fiverr Pro and there there is
this lovely couple here or business partners, I don't know.
And they offer teaching people Facebook ads
and their services start at probably close to $500.
Let's take a closer look.
Three hour consultation teaching you everything you need to know
to run successful Facebook ads for $500.
You have here somebody who says, I will build your Facebook ads for probably 450,
somebody who will create and manage Facebook ads that convert for $150.
Probably we have here somebody who offers services
starting at $1,200 probably
to be someone's Facebook and Instagram ads manager
and the same company that we looked at initially
and they offer something that starts at two and a half
thousand dollars to create and manage Facebook ads for companies.
So that is definitely something that you can aspire towards.
And as you build your authority and as you build
more experience as a Facebook ads manager, then you can very easily apply
for a Fiverr Pro Verification and you can start offering
much higher priced services.
I hope this was helpful.
I hope it gave you some inspiration.
If you want to learn more about how you can get Google certified
then go ahead and watch this video over here where I talk about
free Google courses and certifications that you can also consider.
With that being said, thank you so, so much for watching.
I'll see you next time, bye.