what's going on guys John Santos and in today's video we're gonna get a little
creative with an event that we just came out to so as you guys may or may not
know the day after Black Friday is Small Business Saturday and it's an event
where you support small local entrepreneurs or brands that are in your
area versus shopping at big-box retail stores so the Good Wolf which was
recently featured on our channel where we actually shared and went into detail
on how you could start up your own boutique they hosted an event and I
invited a couple brands out here to attend and sell their merchandise and I
figured what better way to really show you guys or share some information or
insight into the startup phases of a brand or perhaps the growing phases of a
brand and by speaking to a couple of the people that came out today now there's a
variety of businesses here from people that are opening up a pub their own
brewery to clothing brands to swimwear to everything that you could think of in
between and we're gonna be going into some questions that are gonna really
help anybody out there that's starting or thinking about starting a brand and
we're just gonna ask them some rapid-fire questions and just have some
fun with it so if you like these types of videos make sure you hit that
subscribe button and turn on the post notification bells and of course leave a
comment with a future video that I should create it's a little cold today
but we're gonna do our best to go out there and get these questions for you so
let's get started
so I was filming this intro I smelled the barbecue and I had
and I had to come over here and figure out the story behind this barbecue hey
everybody my name is Melissa I'm from Honolulu Hawaii I started his
brand here in Las Vegas it's called obstacle we're a lifestyle a
clothing brand we make dad hats hoodies and shirts we put like positive
reminders on her clothing it was a carried Nunnally I'm also a pastor I'm
also a realtor here in town okay but most of all I'm God son man of God
and all of my all of our businesses all of our businesses is geared toward
helping people community development helping God's people so this business
particular business it's called keeping it real
pure and wash so what we do is that we wash your car right while you're eating
barbecue or you can eat barbecue while you get in your car wash and we build
our brand because we wanted to help
put up our own manufacturing Philippines to put up a ethical sustainable plastic
free and zero waste facility alright so my name is Anthony Herrera better
I'm Tony Martinez and we're the owners of Servezah a bottle shop at tap room
so pretty much what we're gonna be is tap room for you good to have 24 beers
on tap on premise we also have cans and bottles that you get and recon from this
or take home name sahibul in super al my brand is Lobofitnesswear and they're
really stands for strength I chose wolf because I chose leadership
it's just like teamwork and also lone wolf so people can you know so I wanted
to start my business because I used to back in the day I used to wear like
different brands likes to see the hundreds which really inspired me that's
what I want to show you this our logo right here it's a monkey and since I
worried those kind of brands I wanted to see like kind of like how the backend
worked like I didn't know who the owner was
or like the process that they went through so I kind of wanted to see how
that process was so that's why I decided to make my own brand from the streets
you don't say the God brought me from the streets you know when I had a bad
cocaine habit you know like many people do have and I call have it and I
couldn't stop you know so so I God brought me to a rehab 32 years six
months and four days ago and he led me through that and that's why I found all
my brothers and my brother's here and we all are clean and sober and we give back
to the community that's what our businesses are about what was the first
little or big success that you had that made you happier fulfilled and want to
keep going um from what I can remember probably
coming up with like releases and stuff even though it wouldn't sell as good
like for some of the products like I want to say I'm just selling a couple of
your ideas on a shirt and seeing somebody that didn't even like you
didn't even know was wearing your brand I thought that was really cool this week
we got 27,000 impressions just on Instagram so we're really excited so um
now we have a lot of opportunities even in Philippines or in other places people
are people wanted to collaborate with us with their stores and so we're hoping to
supply them with our products so we actually had a lot of issues trying to
find a location and whether it was gonna be in Henderson City North mainly
because of the style of business that we're trying to do it on and off
Hamilton I think our first big big way know is getting the special use permit
actually approved for the Arts District what is a moment or what are some
moments you can look back at and just laugh now but we're really painful back
it's hard one we actually had at least before we were actually signing at least
luckily we put the right verbage in there to get out of it because the city
didn't literally allow the lights looking for but like we had keys we were
like going visit like we already set it up here's how we're gonna do it until
same thing right we just didn't get approved on that permit
I mean we've but I think we were taking our parents like look this we're yeah do
it that's what's going on and like that's awesome like hey she's like okay
mijo you know so like I think they're having a hard time believing us now like
oh I'm sure you got another lease ya know there's like so many instances like
like chronic photoshoots I would I want to say I used to take them on the ground
I used to use a ping-pong table like to take like hat products but now like I've
noticed it should be like a nicer backdrop so I use like a white backdrop
now and then it's all about the lighting so it's just so different what did your
parents think about you starting this business honestly my mom is very
supportive my dad it's very supportive too and so we collaborated with them so
we could take care of the business here in US and they could take care of the
business in Philippines so they will take care of the
manufacturing part and we will take care of the brand so we're collaborating
together so we're we love it because it's the first time we're
having a family business oh my goodness okay let me just inform you guys so my
mom she's a nurse so they always they're a little bit old fashioned they really
want you to like go to school graduate college I don't want to say like maybe
the arts wasn't like their thing but she wanted me to go into nursing and I was
like no I really like designing it's my passion it's fun so now like they
really understand it and they they tell like our family and friends like it's
your passion so you should do it and I was like alright cool but like it's not
their style but I love to do it so it's designing and stuff support you
now they do they definitely do they they have a really cool understanding
about it now yeah at first no definitely no well you know all those Filipinos
know most visionaries when they have a vision to do something yeah a lot of
people they don't think it could work but the same time they'll support you
because they love you if you wait to do it and try to get everything perfect
it'll probably never happen so you have to let the ego aside and start when you
can start the lot of people start business don't have a lot of money
okay resources they should start where they start with the heart into a
physical growth and as far as the family and friends they love you they'll
support you even when your vision seems kind of crazy my parents is kind of like
alright we'll see we'll see you know they want to see it to believe they want
to feel like they want to touch it they want to be in the place when it's open
so right now is mostly be confident keep consistent just keep going like some
people are not gonna like your stuff but you'll have like most of your followers
and it keeps growing save money save a lot of money I should have started with
like smaller and then once I learn a little bit better a better then I could
go look forward like it'll be a little more slower that's that way I'll be able
to see things and plan better use the money why Sir what to be
honest with you I'm okay with it being exactly well yes because I learned every
mistake that I that was made we learned from it and we met some very interesting
people along the way so I think it might change anything I believe wouldn't be
the experience that I've had to give us some real it's been tough by ourselves
before we had the inside part we got your bicep 115 degrees washing cars
always glamorous and inside the brick and mortar part outside but for
the most part I wouldn't change anything because I believe that our experiences
is what he's gonna help the next generation of next person go through
lemonade stand or Pokemon cards?
Pokemon cards for sure
uh Pokemon cards
lemonade stand
Pokemon cards
lemonade stand
candy or bags of chips
bags of chips
snapchat or stories
stories
handmade or thrifted
handmade
thrifted
events or online
events
screen print or dtg (direct to garment)
screenprint
dtg
degree or no degree degree not relevant
dang i got a degree
no degree to your good
no degree
it doesnt matter
as long as you are doing what you love no degree loans or bootstrap goodness I
popeyes or chick fil a
popeyes
say oh thank you
so there you have it guys I hope you enjoyed this video that we just came up
with I really feel that everybody shared a little glimpse of what you have to
look forward to when you're starting or growing or perhaps overcoming some
struggles whether it's family friends or monetary setbacks the reality is it's
going to be a ton of them and the only thing you can do is really just get
started I feel that events are an amazing way for you to be able to market
and sell your products and more importantly I really think they're a
great way to test some ideas that you may have before you start producing a
bunch of quantities and not knowing if they're gonna sell online so a huge
thing that over the years like I actually just want to share one of the
stories that I have and it's a question that I asked everybody which was like
what's one of the moments that looking back now you laugh and you find yourself
laughing at but back then was very hurtful to me it was as we were selling
our backpacks in our bags we'd go to different events or perhaps
class presentations and we carry all of our products in a hefty trash bag is a
true story and we've carried them all and we've rolled up to the class and
we'd literally take the products out and present it to the class and say this is
high-quality products this is what they're made out of made in the USA
right we were so proud of how we were making our products that we never
realized that by taking them out of that trash bag people were thinking that was
garbage and legitimately somebody said hey have
you guys ever considered putting your products in a different bag because it
looks like you're taking out the trash right so at that moment it was super
hurtful to hear that because we had spent so much time and we thought they
were calling our cut our products trash alright but looking back now I think
it's the funniest story that I could that I could still to this day picture
how I felt when she said that and I just laugh at it now so the beauty of what
you guys do when you're attending a live event is that you get to get some of
that feedback from people in real time and more importantly you continue to
learn and you continue to make those adjustments that you need in order for
you guys to continue to grow No