creating a great listing can literally make or break your Amazon product rights
can determine whether you lose money or you make money it's what's gonna decide
if a customer sees your product clicks on your product and purchases your
product so creating a sales driven listing mastering the art of that is
crucial so if you want to know the best practices and stick around for this
video what's up Empire builders JD Franco here at the no bullshit Amazon
seller so if you wanna learn how to do Amazon FBA and how to be successful with
it without all the BS and you come to the right place so make sure subscribe
if you haven't already as the already an empire builder welcome back hopefully
your empire is going strong so you're ready to create a listing your your epic
step getting exciting and you're thinking okay now what do I need to do
to make sure this stands out to make sure this is going to really sell my
product so the first thing you need to do with your listing the two most
important things that you know or they need to focus on are your title and your
images alright for the most part a lot of the sales are gonna get are going to
be just based off your title and the image that you have like at least for me
when I'm shopping I know that if I if I have it there's a title it ranks the
product you know I see exactly what it is it's very clean clear and concise and
the pictures are great the pictures are son the product I can kind of scroll
through the pictures and see okay this is what I'm looking for
you know it's doing exactly what I'm hoping it does and then that's basically
gonna be it and then maybe I'll be reviews right but for the listing that
the the main carrier of sales is gonna come from that title which is gonna be
your ranking and then the images which is gonna be most of your sales right
then of course there's you know the bullet point in the description but
that's that's secondary to the first two things okay
so always remember to have your most important words in the title and that
your pictures do a great job of you know you know showing what your product does
showing how it's valuable to the customer okay so now we're gonna get
kind of get into the computer and show how we're gonna build out a listing
alright so what we're gonna be doing for this is we're gonna be jumping into the
viral launch listing builder so you don't need listening builder to create
listing obviously but it's what I like to use because it makes everything very
easy and this is really great for me to build listening out and have you guys
follow along if you don't have it that's fine but if you want it the link
description for about the listening builder and
comes with this suite of viral launched with the keywords in the you know
projects everything like that 20% off link in description now so now we're
eating here we can start with a title right so the cool thing listen bill all
you do is enter your keyword that's gonna give you the the keywords that as
if you were it's entered in the keyword research tool so whatever you use for
example for this video is envelopes okay so I were to entered in here to below
peer into keyword research and you'll see it's telling me that the key the
main keyword is envelopes with an S and then we're gonna have all these other
keywords that come up okay so and we're gonna go to listen builder now enter the
same keyword so envelopes search and here you're going to see that the same
keywords are coming up as they are here right it's the same engine so now the
cool thing here is that you'll have the use total estimate search volume so this
is a total search volume if you were to have all these keywords in here so
you'll see just a very example if I put envelopes here it'll cross that out
right and then that search volume is now added to that so that's how that works
okay so when you're doing your title you want to make sure that you have the most
important keywords there and there's two things you want to know there is
keywords like just single word and then there's the phrases so you want to have
as much the best keywords and the best phrases in your title right but also try
to incorporate them together so what I mean by that is if you put on web so let
me see your envelopes self seal alright so that's a that's a phrase this here
self sealing self sealing envelopes and then we have
business envelopes right so if we were to go business envelopes self seal you
have knocked off a bunch of phrases here so you have business envelopes you have
envelopes self seal and then you have envelopes so you've actually hit a bunch
of keywords and phrases with just these four words right so Amazon is reading
this as business envelopes Amazon is reading this as envelope self seal and
it's reading envelopes and it's reading business envelope seal right so if
that's all this whole phrase was want a thing here that's actually being
searched then that would be a phrase you'll find there as well
okay so that we keep that in mind when you're creating your title try to put as
many keywords in there and phrase it in there
as you can without you know overdoing it so you don't want to keyword stuff your
towel you'll see cut titles that are ridiculous like it just like business
envelopes self see a legal ten security appeal letter size you know security
adhesive like plain white and they'll just be like a crazy title that doesn't
really is not really you know meant for someone to read and buy from us just you
can tell it just meant for you get as many keywords as you can in there and
that's not what you want to do like something like this right or let's see
this would be an example or something like this right it just gets so long
that you can't even read the whole title because it's just so long so you know
one do I want to keep it very clear concise make it look like it's a proper
title that doesn't go over more but also try to get as many you know keywords and
phrases in there as you can and another thing to note here is that
viral launch has it as 200 characters for your title but you want to check
your category that you're selling in to see what is actually allowed limit of
characters for your title because it's dependent on the category so make sure
you check that first before you just you know use up 200 200 characters in viral
aunch and then you realize oh you can't actually do that for your particular
listing so now we've kinda got the title down before we get into features I want
to go and talk about images because I said that's the next most important
thing is your images right so with your images as you should know you're only
allowed to have a white background with images right so these guys are doing a
great job there's nothing here like sometimes
you'll see you'll hear like this this little icon here 500 number 10 whatever
that means you can't do that or this it's not a white background it's like a
gray background it has like a badge here right
that's against Allen cos so of course you might be thinking well these guys
are doing it right they're doing final cards 900 reviews and he has that yeah
so many people are gonna go get away with it but you know it's up to you just
your risk tolerance what do you want to play with because there have I've had
many of my list expressed because of this it's just something that it's not
worth it in the long run to risk your you know your business by just doing
something that's against the rules right there's law these guys might be
doing well with that but also guys who are doing just fine like better
these bestsellers that also are just a white background so keep to the rules
when it comes to the white background again you can play within your own risk
tolerance but that's just what my advice is going to be next thing is you want to
use up as much white space as you can so you have all the white
space to use you want to maximize it so here's an example event like not great
images so you can see here this one here this oh this is amazonbasics even it's
just not using a ball of space it's kind of blurry photo it's only using this you
know this horizontal space here compared to you know some like this where you
it's taking out more space or something like this where it's a clearer image of
the envelope right it's like these aren't very good images like and that
simply goes to another point of what I talked about with Analects people scared
about competing against amazonbasics when at the end of the day Allen basic
doesn't really give two craps right they're just selling it because they
steam it oh this is probably a good product to sell it's got good numbers or
whatever it is you can make us for really cheap and they just slap it slap
on you know crappy images like these are my images I would not like this like it
doesn't look very good as in pop very well it's kind of blurry and it doesn't
take up as much space as possible so you want to be taking as much space as
possible with these the space that you're allotted because you know we're
not going the ones that take about the most space are the ones that's gonna pop
so make sure you keep that in mind so not try that first image down you want
to think about what do you do for the rest of the images where you have a
bunch more images to fill out and also make sure you use all the image spaces
that you can right given the customer as much space as you can or as much images
as you can to really decide on this product so we're clicking into here's
from the best sellers and see what they got there you go so this is would be a
great image to show like for especially for this kind of product how big is it
exact measurements and then you know depend on the product you can have like
infographics so infographics are pictures kind of like this but if
something with more features you know you'll have like lines pointing here
showing like this is where this goes here you know this button is for this
you got a special slot for this thing over here and it kind of really breaks
down the product with with text on it and then you want to show lifestyle
photos so the product in use people are using your products and showing how it's
used and how you know show that emotion that that the people have the using your
product you know being happy and like yeah this is the greatest product I've
ever seen but they don't have that here but they
here here something like with this the product kind of in use right it's you
don't it's a it's a pull-tab whatever envelope not one that you're gonna be
licking it's what do you call this quick seal right remove strip and seal so
those are do images now it's kind of hard with
envelopes right I probably should have picked a better example for that but
I'll see if I can find things else here here's another great kind of image from
an alum basics showing it in real life right showing the product in real life
so it's one thing to show the measurements that the other products
showed but another thing to show you know the the measurements visually and
like comparing it to another product that you know an everyday item that
someone's gonna see okay this is standing on up standard let you know
letter paper paper this is how big down below is and that's just another example
of you know kind of a lifestyle photo alright so that kind of explains the
photos for you just to sum it up you want to make sure using all the white
space that you have you know have just a white background for the main image
that's the rule of Amazon as you get into the other photos make sure you're
showing what the product does really you know explaining it with the images make
sure it's visually appealing because remember this is what people are gonna
see in base their buying decision off of if it's a crappy image crappy images
they're gonna be like oh this is probably a crappy company right because
they can't even you know make put nice images for the listing why would I go
with them over the next guy who has really great images and then show you
know the product and use the product in real life a lifestyle photos people
using your products showing you know triggering that emotion of hey this is
there's a problem here this product is solving that problem and this is how
these people are feeling by using this and having that problem solved for them
with smiles on their faces right and showing it in kind of the environment
that it would be using okay so now let's get back to the actual lifting builder
here so now we're gonna talk about the bullet points when the bullet points are
the next most important thing with your listing right so this is the first thing
that comes up when you click on a listing here now I want to mention
something really quickly so if click on listing you got the listing and then you
got the bullet points right these are really small bullet points here
amazonbasics and this kind of like always deemed the most important thing
because this is the text that most we are going to read now when you go on
mobile or you go in the app for Amazon the first thing that pops up is actually
the description here goes Amazon didn't do a description right Project scription
an Amazon brand from the manufacturer and on the basic so that's the first
that's gonna come up if you have the mobile device and the thing is a lot
people are doing their shopping on Amazon from mobile right so you gotta
keep that in mind when you're in the description is that that's what they're
gonna see first so when you're doing the bullet points the first two are gonna be
the most important right because again people aren't gonna be reading most of
time are gonna be reading all all the text at least
you know that's just how people shop it's very quick it's very fast so you
want to make sure that the first two if you get them they read it it's really
something that's going to sell them on the products so sell with sales based
coffee don't just list out your features right it says feature one but don't just
list out your feature so don't just say self-adhesive you I tell them why
self-adhesive should matter to them right
don't just say whatever 9 by 4 size envelope explain why that benefit is you
know something that it's gonna matter to them right what does that matter for me
that's always a question that but people are asking when they're buying something
you know why should I care so you want to be solving their problems right so if
they're you know I don't really know long envelope marketer envelope market
but if it's self seal maybe it's like you know never cut your tongue licking
an envelope again or don't worry about non hygienic licking of envelopes or
whatever with this self seal adhesive peel thing right so you want to appeal
to them and appeal to their emotions and why is this person buying this in the
first place why are they looking to buy envelopes are they just you know are
they just a secretary working at an office that needs to replace or are they
you know a business owner you're everything about that and understand
your customer and a great way to do that is to read reviews so if you're go in
here and you go into ratings interviews people are talking about so this is a
great thing to look at because this is means it's mentioned a lot so a lot of
these reviews aren't mentioning this you know pick peel-and-stick sell CEO good
quality mailing checks security tinted so these are what people are talking
about the other is the main thing that people care about when they're writing
these reviews so I would you know click on these look at these pay bills write
hate licking there you go right off the top hate licking I hate
licking envelopes this is great no licking you know I hate looking a hit
licking the envelope this is great so there you go right off right off there
you have something that people are talking about so what you can do now is
not just do this one listing of course you want to do go through then all the
listings look through all your competition and see what the common
themes are and read these reviews right like for example just peeling it's like
peel off this that you covered I don't let's call it and steel emblem to
looking no paper cuts on my tongue we're after that I just made that up but there
you go something that people actually complain about also it is secure can't
read the stuff inside so there you go soak your camping stuff aside so if
you're writing this may be the first bullet point is you know do you hate
licking right no more licking envelopes don't worry
paper cuts it's super simple fast and efficient and then the bullet point
number two it could be security right don't worry about people reading your
mail bla bla bla bla bla and really talk about those book those that am the
emotional level of why this person should be buying your products okay so
those are the first two features then the next and of course you want to keep
in mind get these keywords in there right that's gonna help rank your
listing but don't again just get keywords in for the sake of getting
keywords in that doesn't make sense so it shouldn't be you know no more
licking ten because legal and mailing so make sure to buy my product because
blank envelopes long right it shouldn't be super random just to get the keywords
in there but keep that in mind when you are rating them out if you can fit them
in there fit them in there naturally and also I want to mention you want to check
again your listing to see what the features are allowed I mean the what
characters are allowed for your your features your blood points but don't
make them too long so pretty sure most of the listings are 500 characters
allowed but you don't want to go that long right you want to keep it again
people aren't gonna be reading all this so keep it quick concise and effective
I'd say under you know 250 characters and you should be good because again
they're not gonna be reading it all if you put too much all of a sudden you're
gonna need to prompt it's gonna have like a read more so they're not even
gonna show all the bullet points it's gonna be like one two three and then
click button to read more because you you know you've maxed it out and another
thing to mention is that only a thousand characters are gonna index for your
listing so if you have you know a thousand and two hundred and features
you know feature five you want to cut it down to a thousand because otherwise
that that ranking power is just is not going anywhere so you want to make sure
it's under you know a thousand or within a thousand characters for your bullet
points okay so the next I'm we're talk about is the description so description
is kind of like the least important when it comes to the ranking but it's still
important to to you know put keywords in there put the most important keywords in
there and then you really give that sales pitch because this is you have
more space to write and again if you're on mobile the description is actually
gonna come up before the bullet points so I would re-emphasize feature one and
two so whatever you wrote for future one three to two
I would redo that for the description you know maybe reword it a little bit
change it up but really push back on those on those same pain points
here in the description and that's really it you don't worry too much about
description I would you know if you want to HTML for for that you can watch the
video on the top corner over here where I kind of did something on HTML and you
can show you how to do that line break bold you know bullet point form for the
description so it looks nice it's not messy that's really all have to say
about that and then we are on to you know the back end keywords back and
search terms so you have all the keywords in the front end like business
I'm glows for you know cell seal and then you have them here and the on the
bullet points you have an inscription and then you have them in the back end
so this is you know this is kind of area is what the customer sees in the back
end is for your own you know internally to rank your your listing now the thing
about the back end is it's a really good opportunity to use words that you
wouldn't want to use on the front end so it's actually the most it's the second
most important thing when it comes to ranking so it's you know its title and
then you got your back in keywords it's it's it's it's really powerful for
ranking so you want to make sure you're really taking time and not just dumping
random words in there you want to think about what's the most important things
what some more more stuff you want to put there and then put them on your back
end so a really cool thing about viral launches you can actually close button
move unused terms into the back end but again I wouldn't just move unused and be
done I wouldn't think about it so words that you could use for the back end that
you wouldn't use on the front end would be things like misspellings right so if
we scroll I'm sure there would be some kind of misspellings in here in mine I'm
Eva Lopes right so if Emily like Eva Lopes you wouldn't put that in the front
end because obviously you don't want to have until spelled mistakes but people
are searching that right so that's might be something you want to think about
putting in the back end and then there is also other languages so people on
Amazon might be searching in Spanish and that might be coming up in your search
terms and then you don't want to obviously put a Spanish word on the
front end just to rank and obviously that looks like yeah this guy's just
keyword stuffing or maybe this is a Spanish company or whatever it may be or
people watching like what the heck does that say so you those are kind of things
I want to put in the back things that you know the best of keywords and then
keywords that you can't put into the front that don't make sense like
misspellings and other languages and once you figure
all that out get that all done you have created a great listing that is made to
sell that's going to convert buyers people from clicking onto your listing
seeing your listing and then eventually ultimately purchasing your product so
you start making money on Amazon now since
you've come this far in the video I want to share one more secret ranking hack
right one more ranking hack that's gonna be really helpful if you go ahead and
click the like button on this video it's gonna help me rank the video on YouTube
so if you want to do that I would really appreciate that it would help me out
I like button for me if you enjoyed this video if it helped you out if not then
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alright that's all I have for you today I'm Jesse Frank oh and don't forget your
empire awaits