today i want to break down how to convert your traditional digital marketing agency into a
software company and this is something that i did about eight years ago i had a traditional
digital marketing agency running facebook ads for clients but i struggled to get more than
10 clients at a time because i go and i get more clients and then i was focused so much
on fulfillment because it was so time consuming and then if i had any extra time or if i lost
a client i'd jump back into sales and then back into fulfillment and it was a complete rat race
even though i own my own business i didn't have any extra time and i was always jumping back and
forth from sales fulfillment then after some time i finally got smart and i converted my traditional
digital marketing agency into an actual software company so i was able to leverage software systems
and tools to be able to scale my business to over 15 000 paying clients because a majority of
the fulfillment was being done by the software and tools so i could focus majority of my time
on sales and marketing actually growing the business so in this video i want to break down
exactly how to go through and make that happen for your business so if you're kind of stuck at
that maybe five to ten thousand dollars per month mark or you're stuck at five to ten clients let me
show you how to actually leverage software systems and tools to be able to scale that so you can have
more customers and the thing is is if you only have let's say 10 clients and you won't lose
one client you lost 10 of your business whereas if you have a thousand clients and you lose one
client with the software model that's not going to be that detrimental to your business so let's talk
about the traditional digital marketing agency model and how that compares to the software model
so most of the online gurus are talking about going and charging 1500 to 2 000 per month per
client and you run facebook ads for those clients and then have the client pay an additional let's
say ten dollars per day twenty dollars per day or three to five hundred dollars per month on
top of the fifteen hundred dollars per month for paid advertising so if we think about the average
small local business owner like for example a realtor which i worked with real estate agents
they're having to pay fifteen hundred dollars per month for your management fee they're having
to pay another three to five hundred dollars per month for the paid ads and so now you're sitting
at basically 2 000 per month and if they're not consistently closing deals every single month
they're gonna be having a very difficult time paying you and they're just gonna cancel your
services after two to three months right that's what happens with most of the traditional
digital marketing agency models whereas if we're leveraging more of the software model
because every marketing business needs software we are going through and we are leveraging tools
and then on top of the tools we can add a done for you service so let's say we are charging
200 300 per month for the software and the actual tools and then if they want the done-for-you ad
set up or the done-for-you service on top of that we charge another let's say 500-1000 per
month on top of that so then let's say one month they're like hey we don't have the budget to pay
for the done-for-you service of going through and setting up all the ads and we don't we don't have
the budget to actually pay for paid ads and so you're like hey no problem let's just actually
downgrade you for the month and so instead of going from fifteen hundred dollars per month
to zero because they cancel everything completely they're going from let's say thousand dollars per
month for a done-for-you service down to just two to three hundred dollars per month because
they're going to still want to use the software the systems and the tools i'm going to show you
guys the software systems and tools here in just a second and everything that i would stack on top of
your current offer that you're already leveraging because the worst thing you can do is completely
change your whole business model completely change the offer that is working and jump to
the software model you want to first keep going through and selling the model that is working
but then stack on the software systems and tools on top of it and then if somebody looks to cancel
then just down sell them to the software play so what we're gonna go through and do is there's this
software that we have right here and i'm gonna have a link to go through and get started plus
i'm going to give you guys all these different bonuses and goodies website templates sales funnel
templates email templates to go through and get started and the link down below in the description
as well as in the top comment but a few of the things that we're going to do for this client
is we're going to help them with their online reputation or their five-star google reviews
because if they have their business ranking on google the more five-star reviews they've got
the more higher they're gonna rank in google and the more people are gonna find them and the more
people are gonna actually go through and work with them so this is a simple way to go through
and automate the online reviews that this business owner is getting so it could be a
real estate agent it could be a dentist a chiropractor massage therapist really any
type of small local business that is looking to go through and grow their presence online
another thing that we can go through and offer to these people is if we come over here to sites
and we over here to chat widget this is a little chat bubble that we can go through and put on
their website and the cool thing about all this the online reviews all you have to do is have
them connect their google account and the system takes care of all of the automations for you and
for the client this website chat bubble all you have to do is get this code and do a simple copy
and paste this code onto the client's website and guys i have a free training on how to go through
and do all of this down the description as well as in the top comment to be able to go through and
leverage software to be able to grow your digital marketing agency that much more now the benefit of
this little website chat widget which i'm sure you guys have seen these before is when somebody lands
on your client's website a traditional website is really not set up to convert website visitors into
leads or into sales conversations whereas when you have this little website chat wizard right here
it's gonna pop up and it's going to initiate a conversation with that website visitor and
it's going to collect their name it's going to collect their phone number and then it's going
to lead us into the next thing that i want to show you which is all part of this whole software
and that is conversations so it's going to create a new conversation inside of this conversations
tab and the cool thing about this is this will streamline all of the client communication
for your clients so let's say you're working with a dentist and they'll get somebody messaging them
on instagram direct messages and they're getting someone from facebook page they're sending a
message to their facebook page or texting or emailing all those different conversations are
going to come into one simple unified inbox and the best part all about all this is this software
right here you can completely white label you can see we've got our own white label brand right here
but you can connect your own logo put it on your own domain and connect your own stripe account
and then you can bring on as many clients as you want and you can set the prices to be whatever
you want them to be so let me just show you this real quick right here so you can go through and
just drag and drop different features so let's say the crm let's say we want that part of the
basic plan and then maybe we don't want to charge 199 a month we want to charge 2.99 a month or we
can come over here and we could say this one's going to be 4.99 a month and this one actually is
9.99 a month and you can see all of the different features and tools we can go through and leverage
or you can say hey i only want two core plans and there's some things over here i just don't want
to offer to people because it's too much too busy and it's gonna be too confusing which is kind of
the way i go through and run my business and i highly recommend you to do the same as well
and there's several other cool things you can do you can go through and change the trial period so
if you want to go through and have a free 14-day trial free 30-day trial free seven-day trial
and you can have pre-built templates every time somebody signs up on that software plan pre-built
websites pre-built sales funnels pre-built email templates already automatically loaded into their
account and anytime they send a text message or email through the software platform you can
actually mark up the cost on the email send or the text message sense so let's say that you're
getting charged a cent every time a text mention message is sent which obviously it's a lot less
than that you can say hey i want to charge four cents so now you're making a profit of three cents
every single time the a text message is sent now one last thing i want to show you in here
and this is a cool thing that we can set up with the software so like let's say you're running
facebook ads or google ads for your clients with your traditional digital marketing agency
well once the leads come in we have the basic crm so this contacts we can go through and have their
name phone number email address all notes tags everything that you would have in a traditional
crm but the cool thing about this is every time you bring in leads we want to follow up
and respond to those leads on multiple channels multiple different platforms right and so what
we're going to do is we're going to create automations and we have pre-built automations
in here for so for example this one right here you can come in and say hey this trigger right here is
going to trigger this workflow or these follow-up emails follow-up text messages and once this is
triggered we're going to add a tag and then if we have this condition met is it is it met yes or no
and then based on whether that condition is met we can go through and send follow-up emails we can
send follow-up text messages we can send follow-up facebook messages a whole bunch of different ways
to follow up with these clients so now at this point we are offering a lot more value
than just setting up simple facebook ads for clients and instead of just doing seo or google
ads or anything like that and now they're relying us not only for the done-for-you setup and service
but for online reputation management the the automated online reviews the simple web chat
we have the unified inbox and we also have the automated follow-up so now if they say hey i
don't want you to do all this done for you services i'm not going to run ads this month
well guess what they're still going to want access to all these different softwares and tools that
you have for them so at this point they're not going to go from a 1500 per month client to a zero
dollar per month client but they might go from a thousand or 1500 per month client to a 200 or 300
per month client so you're able to go through and save that client save that money and all
of these tools are very scalable so you're able to bring on hundreds if not thousands of people
onto the software platform by simply converting your traditional digital marketing agency
into a software company right now i hope this video was helpful as far as breaking all this
stuff down um if it was go ahead smash the like button if you guys want a free training how to
go through and set all this up for free just go ahead and drop a comment down below i'm also gonna
have a special link for you guys to go through and get started in the top comment as well as in
the description and with that said thanks so much for watching and i'll see you in the next video