On September 12th, 2017.. Tim Cook came out on the stage and revealed Apple’s iPhone X which came
with the groundbreaking new Face ID authentication system that we all know and love today.
But unfortunately, it required Apple to cut a notch out of the display
to fit in their full array of TrueDepth sensors including the dot projector that projects a ton
of little dots onto your face which are then scanned by the infrared camera to measure the
depth of your facial features and confirm that it is in fact you who’s unlocking the iPhone.
Now, 4 years later, Face ID works great and all… but people are honestly getting sick of
seeing this huge notch on their iPhone while the competition like Samsung’s Galaxy Fold 3
is already using under-display notch technology that definitely isn’t perfect
due to the horrible camera quality, but it’s definitely way ahead of Apple’s massive notch.
So with that said, Apple’s new smaller notch on the iPhone 13 is both a good
thing and a bad thing.. Because while we’re all happy to see the notch getting smaller..
We all honestly wish Apple would’ve gotten rid of it completely by now..
So in this video, I’m gonna share the TRUTH about what Apple is doing with the new smaller notch and
why.. Including how this changes everything for the future when Apple eventually switches
to a new cutout design before getting rid of it completely.. So let’s get started.
First off, if you’re wondering why Apple is taking so long
to get rid of the notch.. I need to teach you a little lesson about how Apple does marketing.
The most important thing about how Apple designs their products
is that they stand out from the crowd.
When you see this in somebody’s ears,
you know it’s a pair of AirPods, 100% guaranteed, no doubt about it.
When you see a computer like this, you know it’s an iMac, due to the iconic chin
that many people wish Apple would get rid of, but they won’t!
When you see this pair of headphones, you know it’s Apple’s AirPods Max
due to the all-aluminum finish, the color scheme and unique headband design.
When you see this watch on somebody’s wrist, you know it’s an Apple Watch.
And when you see a smartphone with a notch that looks like this,
you know it’s an iPhone, 100% guaranteed, even from a block away.
So yes, Apple likes to make their products stand out,
and to do that, sometimes the design can be a bit shocking, like the original AirPods
which countless people made fun of, but it’s the reason why they went viral.
People also went crazy over the trypophobic triple lens design on the back of the iPhone 11,
but it stands out from the rest of the camera bump designs on the market.
So if you’re wondering why Apple is keeping the notch around on the iPhone 13,
I have a couple of very good reasons for it!
Obviously, the notch is gonna help the iPhone continue
to stand out from the crowd, which Apple loves to do.
But on the other hand, the smaller notch is gonna appeal to all of the iPhone users
who have been waiting for that design change before upgrading again,
since it’s gonna make it look quite a bit better!
And the other good reason that people forget is that Apple needs to continue selling iPhones for
the next decade, so if they completely get rid of the notch in just one year,
there's gonna be nothing left for them to change or improve the next year.
So from Apple’s perspective, they need to carefully
improve the display and notch on the iPhone over the course of a few years
so they have a clear path of upgradability to be able to extract more sales and profits.
But now.. What I want to get into is the details about this notch
that are gonna be incredibly important for the future.
If you look at the design of the smaller notch, you’ll see that the absolutely biggest change
is the relocation of the speaker grille up to the top of the phone, right underneath the frame.
If you think about it, if Apple was to create a completely notchless phone in the future,
the speaker grille absolutely had to be moved up to the top, which they’ve thankfully
already done on the iPhone 13, so this is a very important step to get rid of the notch completely.
On top of that, way back in January,
it was reported that Apple would be redesigning the Face ID system by integrating 3 of the main
TrueDepth sensors into just one camera module to enable the smaller notch size.
And this has recently been confirmed by Jon Prosser who was able to get his hands on
images of a new device that Apple is handing out to employees that features the brand new
Face ID system which actually matches up to the leaked notch photos that we’ve seen in the past.
And the reason Apple is doing that is because apparently, the new Face ID system is going to
work with Masks, which is by far the biggest complaint that people have with Face ID,
and it’s also the main reason why people are asking for in-display Touch ID.
But the truth is, if Apple is able to make Face ID work with masks,
there’s really no reason for Touch ID anymore, at least in my opinion.
But the point that I’m trying to make is that Apple is consolidating the Face ID system
into less and less sensors which is gonna greatly help them in the future
when they try to go completely notchless.
And if you really think about it, the LiDAR scanner on the
back of the iPhone is basically a Face ID sensor system built into just one cutout,
so I fully expect Apple to integrate everything into one cutout on the front in the future.
But now, I want to get into a MAJOR leak that I’ve recently discovered
that apparently nobody is talking about.
According to the lesser-known leaker ShrimpApplePro,
his sources are claiming that the iPhone 14 is gonna have a double punch hole notch design.
And if this sounds absolutely crazy to you,
check out this leak from a few months back from Ming-chi kuo, who is a pretty reliable analyst.
He said that some 2022 iPhone 14 models
are gonna abandon the notch in favor of a punch-hole display, matching up to the other leak.
And if you’re wondering what that would look like, Filip Vabrousek on twitter created a
render of the double cutout showing what it could potentially look like, and I can definitely agree
that it looks better than the notch and it also looks unique compared to other phones out there.
But then, the big game-changer was when ShrimpApplePro leaked an image of a prototype
iPhone 14 display panel that could actually be legit, but of course,
this isn’t from a reputable leaker so we can’t really take this image too seriously.
And apparently, Ming-chi kuo believes that at least one iPhone 15 model in 2023 is gonna
have a completely notchless design, which would mean the sensors going underneath the display!
Now in my opinion, I don’t know if I agree with both the leaker and Ming-chi Kuo about this new
holepunch design coming to the iPhone 14 and a notchless design coming to the iPhone 15..
To me, it doesn’t make sense for Apple to spend 3 years with the same exact notch on
the iPhone X through 12, only to redesign the notch and make it smaller on the 13,
and then switch to a cutout for the 14, and then go completely notchless for the 15.
Moving at such a quick pace doesn’t really seem like something Apple would do,
so in my opinion, it makes sense for the iPhone 13’s smaller notch to also come on the iPhone 14
because we already know that the 14 is gonna be focused on
massive camera improvements including a 48MP camera that can shoot 8K video.
And then the iPhone 15 will probably get the dual cutout design,
and then the completely notchless design sometime after that.
But either way, all of this can only be made possible
by the huge changes that Apple is making to the iPhone 13’s notch less moving the speaker up to
the top of the phone and consolidating a bunch of Face ID sensors into one,
so with that, I’m excited to see what the future holds for the iPhone!
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