- [Gary] It's unbelievable how much I don't care one way
or the one way or the other.
Meaning I don't care about political correctness.
I'm willing to have people make fun of me.
But at the same token it's insane to think in 2017 where EQ
and the market to be human and not realize that anybody can do
it as long as they've got the skill
is the great flaw of that person.
- [Woman] And one of the videos where I got introduced to you
was you're out of college. - Yes, yes.
- [Woman] I'm very recently out
of college and this is my next five years.
So if someone after watching that video come back to you and
be like okay here I am Gary.
Working for your company-- - [Gary] Yes.
- [Woman] what is the best advice that you could give me to
make my next five years?
- The number one thing you should do is have a relationship
with all 700 people here.
I know that there are 316 people here that disproportionately
affect the outcome of your life professionally and personally.
And I think you need to figure that out.
You have it really lucky.
You work in a company where we've created a culture where
that's appropriate.
99% of these fucking buildings are filled with companies that
you can't go and say hello to somebody.
You can do it to me all the way down.
- [Woman] I'm sitting here with Gary.
- Exactly.
And what you don't know is this is not a check the box you could
email me tomorrow be like,
"Hey can we talk for 10 minutes," and it gets done.
And so if I'm doing that they'll all do that.
I would highly recommend to
push yourself to create those relationships.
And this new office allows that.
Sitting in the cafeteria for an hour and just kind of working
but kind of wanting to use it to say hello, super appropriate.
Super the best use of your time. - [Woman] All right.
- Awesome. - [Woman] Thank you.
- Such a pleasure. - [Woman] Nice to meet you.
- Have a great day. - [Woman] You too.
(electronic music)
- Hey. - Hey.
Good to see again. - Good to see again.
- Hey sir. Vlad. - Vlad, how are you?
When you come from fucking shit you have a tough time
calibrating when you have.
Right now one of my biggest flaws is this is more attractive
to me than the fact that I could go hire seven full-time CTO type
characters, I can afford it there's no reason not to but you
know us, right, I still want to fuckin' hack it together.
I still want, you know?
(electronic music)
Save, let's go for like 45 so we can do 30
that stuff and 15 us or maybe even hour.
- [DRock] How's your day going? - Great!
Actually, that's a good, I got a little rant.
Roma, come in here and be in my rant.
- Sure. - Don't say anything.
Just be in it. - Of course.
- Back to that question, DRock.
I actually had a very interesting thought lately which
is how do you break people's mentality to default to looking
at the negative versus the positive.
Fundamentally, at the end of the day the truest thing is that
whenever I hear anything I just default, you lost some weight?
- Yeah, yeah. - You look good, man.
- Thanks, man. - You're welcome.
Sorry, fundamentally, I just look at things and I look at the
positive and I think a lot of people that are losing are just
defaulting into the negative.
It's really that binary.
Grace, it's that binary.
- 100% agree.
- [Gary] Yeah and it just, and so how do you, how,
and leave in the comm--,
I'm asking for people in the comments
I don't know if it's modern medicine and
everyone's like no, no, no don't take pills.
I don't know if it's
going and seeing somebody.
I'm trying to figure out how
all the executives, all the business people,
all the entrepreneurs, all the people in my life,
how do they default from looking
at the negative versus the positive.
Like Vinny looks at the positive.
- Every day I do.
- [Gary] Don't you, don't you think that you basically when
confronted with something just look at the positive?
That's been my read on you.
- In a realistic way, you have to know what's really there but
then you have to focus on the positive part of it because
otherwise what are we doin'? - Right.
You can't be like, you can't just be glossing over issues.
- [Vinny] Right, right.
- It can't be all just rainbows when it's on fire.
- [Vinny] Yeah. When you know what's really going on.
- [Gary] Realistic positivity.
- Realistic positivity. - Realistic positivity.
- [Phil] Vayner Capital and
what they want to do next year, probably.
- [Gary] Can you ask them if they would put that in?
If we put a certain amount?
Okay, so I need to talk to Brian for five minutes before.
Hey Lil. - Hi.
- How are you? - How are you?
- Great to see you. - [Lil] Nice to see you.
- [Gary] Are you well?
(electronic music)
That you have for the app and I'll work on
getting you the best app for the lowest possible price.
All right. See you later.
I want to stack the deck on anything that performance based
as much as I can so I want to really set the tone in one
meeting with all of you like I really want this to work.
I think it takes a lot of
ego and humility from every direction.
Anytime you want more oomph
to try to vig the outcome of success,
you know what this is a good way to put it,
I think I'm gonna be able to articulate it.
You need to be smart when something's on the line.
This is exactly the time to audit yourself and figure out
where you're strong and where you're not.
Thanks guys.
You know how many times,
you know this, because your businessman.
The amount of times, somebody's had the better product and lost
is a million 'cause that's why marketing matters so much.
So keep going.
But it's never more fun then to be behind the marketing of the
best product because if you can figure it out,
it goes but can bat shit.
(hip hop music)
- [Woman 2] Gary Vaynerchuk who is a thought later, not just a
thought leader in the industry of global marketing and digital
marketing but physical and digital and social and platforms
and all things brands but also has created a really unique and
disruptive agency called VaynerMedia.
And touches on all these things.
But what's very interesting about,
in my opinion, about Gary is that
he's one of those guys that gets it and has always had his finger
kind of almost above the pulse.
Before it even happens and then it becomes something.
I thought it would be very interesting before we start
diving into our company as we start tackling things like
content and platforms and getting into the nitty-gritty.
Gonna kind of get our mind right.
(inaudible) What's going on and what necessary today.
Without further adieu, I'd like to introduce Gary Vaynerchuk.
(applause)
- Thanks.
I'm going to sit.
Thanks for having me.
In a world where everybody who is winning goes bottom-up
instead of top-down.
When you literally tell your NGO friends or your friends in
architecture or just a commonsense bright person that
that's what we do in marketing they do not understand.
It makes zero sense.
But that's what the whole ecosystem is built in.
I think the first thing is you have to break it.
So to me breaking it comes in a lot of ways.
Number one, we have the tell our brand managers that they need to
get comfortable with the fact that their leverage of being the
person that makes a judgment
call on that creative needs to go away.
I thought one of the more interesting things, at least
I've heard, one of the more interesting things in fashion is
people blending now high-end low-end. Right?
Like, Jesus, don't you understand that's what's happening in
marketing capabilities too?
Why does every video have to be like super triple,
if you sat here and look at all the brands
that have gone from 0 to 50 million
in revenue strictly in a digital world
not everything is super shiny and glossy.
And by the way, if you want Instagram Stories to be super
shiny and glossy you don't have to record right from there you
can take stills and upload them it could you could spend
$400,000 on a 10 second video if you want.
You shouldn't.
The reason I win is I don't
give a shit if I don't get your business.
And so when I punch your CEO or CFO or creative director in the
face who cares either they're going
to respond super well or they're not.
But I can't ask you guys to do that.
And then the other problem is your partners that are supposed
be helping you, they make more margin if you stay the course.
So why would they tell you that?
Cool. (applause)
Thanks are having me.
I want you to write about things that you're interested in.
Now, I think there's a really interesting video that I made
the other day where I was talking to a young man and
I said look you need to be thinking about documenting more
than you need to be thinking about creating.
And so one of the places, Dave, where people get really get
caught up here is they get too precious about trying to make
something too great this, that the other thing.
- [Man] GaryVee!
- [Gary] Hold on, hold on one second, Dave.
- Gary. - Yeah?
- I'm a huge follower of you.
I applied a bunch of times at your company,
I've been dying to meet you. - Thank you.
- Can I get a selfie with you? - Sure. Sure.
- How you doin' today? - I'm well, I'm well.
- GaryVee! What up, baby?
The man right here.
Biggest thought leader of our generation.
- [Gary] Thank you, brother. Take care.
- DRock. - [Gary] Nice to meet you.
- You're the best. - [Gary] Thank you man.
This is perfect I can use that as content for this call.
I'm not sure exactly what that kid was, what brought him value
but I can tell you it's different than what brought
other people value.
- [Man 2] I want to have a beer, man.
- [Gary] Of course, I want to have a beer with you now.
- [Man 2] So good to see you.
- [Gary] Good to see you, brother.
- [Man 2] Congrats on everything, by the way.
- I've taken it already a step forward.
I wrote a book in 2011 called Thank You Economy.
We have been working on what you just saw.
We know how to take listening and make it actionable
in real-time, creative and amplification.
That's real. - [Man 2] That's real.
- That's fuckin' real.
And we're doing it at scale.
This is a multimillion dollar capability,
we know what were doing.
It's cool man.
(light music)
Alright, DRock where we going? No, I got another meeting.
- [DRock] Four blocks. - [Gary] Four blocks? Okay.
- I'll see you. I'm gonna walk this way.
See ya, Gary. - See ya, see ya.
- [DRock] Have a good night.
- [Alex] Stay hungry, right? - What's that? Yes.
- [Alex] Can I get a picture? - [Gary] Yeah, sure man.
- You've helped me so much with that motto bro.
- [Gary] Thank you bro, what's your name?
- Alex. - Gary.
- Got you. Got you.
Also I got a vlog I don't know if you want to?
- Yeah, let's say what's up.
- What's goin' on?
This is Gary from stay hungry your motto dude I swear to God
he's the reason why I say stay hungry.
He is the man.
- Thank you brother.
GaryVee, what's up everybody?
Hope you're super well. Stay hungry.
What are you gonna do?
Die with regret that you didn't go for it?
- Gotta go hard. - That's fucked up.
Go hard, baby.
- Thank you, bro. - See ya man.
- Appreciate it. - [Gary] Take care.
- Thank you.
You know what?
I love when branding gets to a place where people know
but you don't know exactly.
You know? It's so interesting.
Yes, that makes sense.
And so I think it goes to entrepreneurship.
If you're very passionate about that I'd rather write you a
$500,000 check to start your thing 'cause the great thing
about that is nobody can stop you.
The market stops you, you know?
What I worry about anywhere is somebody along the way above can
stop it and I hate that shit.
That's my answer, it's putting yourself in the right playing
field in the beginning.
Let me give you this.
Can you get us from some angles?
Then we're done.
- [DRock] For the night? - [Gary] Yeah.
- [DRock] Alright.
(upbeat music)