Conversion Rate Optimization,
one of the most important aspects
of digital marketing today,
is the entire process of removing bugs
to conversion on a page.
So, you should learn what it is.
Let's learn together.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna talk about
What Conversion Rate Optimization is.
CRO is the process of
increasing the conversion rate
on a website or mobile app.
It typically involves generating ideas
on how to improve your website or app
and then validating those ideas
through A/B testing
and multivariate testing.
Conversion Rate Optimization is important
because it allows you to decrease
your customer conversion costs
by getting more from the visitors
and current users you have.
By optimizing your conversion rate,
you can increase your revenue per visitor,
gain more customers,
and grow your business.
There are a couple of more benefits
you can get from CRO:
You Can Always Upgrade Your Website
and Identify the Target Customer's Behavior
Also, It Is Affordable
and Increases Your Income
Conversion Rate Optimization
also enables us a lot of services.
The first service is
A/B Testing
This test carries out necessary tests
to protect the number of existing users
and increase the number of
incoming visitors.
A/B testing helps take measures
to increase the conversion rate
on the website.
It increases the revenue
obtained by increasing the conversion
While starting A/B tests,
the pages where the income is least
should be picked up.
CRO examines the most inefficient pages
and applies the A/B test to the pages
with the worst performance.
The second service is
HeatMaps
With the heatmap,
you can see where the user
clicks on your page,
where they stand,
and how long they stay on your page.
Basically, you analyze the navigation of
its users on your website
to determine how user experience
can be improved.
The changes to be made at this point
will bring us one step closer
to the expectations of the customer.
And the third service is
Multivariate Testing
It is a method that allows
seeing the effects of different elements
and content combinations
on your website.
The main and trial versions of the page
are shown to some of the visitors to your site.
Multivariate testing
observes their attraction
to the page.
This test method has developed
a comprehensive comparison
of the combinations of elements
and contents
that make up the page
to achieve the best results.
Optimizing your conversion rate
will quickly increase your income.
Conversion optimization allows you
to get more sales
from any marketing campaign,
regardless of which channels
your site visitors come from.
Now I wanna show you four steps
that CRO uses during the optimization:
One
Collecting Data
By examining your website,
you can identify possible causes of
poor performance.
You can perform analysis
with Web Analytics,
Form Analysis,
Heatmaps,
Session Replay,
and Recording Tools
to discover possible reasons
why your visitors are leaving your website.
You can also operate usability tests
and surveys
to provide extra context
to quantitative data.
Two
Prioritized Test Plan
CRO provides a test plan
that determines the order of tests
wanted to be performed
based on your website traffic,
marketing,
and page importance.
It designs this test plan
to provide the highest potential impact
on income.
Three
Publishing and Monitoring Tests
CRO runs these tests
with the Google Optimize test tool.
It monitors each test daily.
Some tests will bring significant increases
in conversion rate,
while some tests will not produce the results
originally expected.
Four
Analyzing Results and Applying Changes
Whether successful or not,
each test will increase
the understanding of your visitors
and let you know how they responded
to conversion rate changes.
The experiences from each test
will be used in some tests.
CRO reviews failed tests
and use them to build better ones,
and it considers successful tests
to try more extensive changes.
Alright, that's it for
Conversion Rate Optimization today.
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you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.