(upbeat music)
- To stay ahead of the field, Ford Performance
constantly develop their race cars.
Driver biometrics are monitored second by second
ensuring peak physical performance.
Their next daring maneuver,
harnessing the power of the mind.
Ford are developing a unique motorsport helmet
that reads the drivers brain activity.
Their team of engineers and scientists have integrated
cutting edge technology electroencephalography,
or EEG for short, into the helmet itself.
EEG uses electrodes to record electrical charges
that signal activity in the brain.
The team can measure driver focus in high pressure
situations to reveal crucial moments
of suboptimal performance.
The EEG electrodes lie within the foam inside the helmet,
in contact with the scalp.
The brain data is then fed out to external hardware.
Drivers gain insight into
how their brain performs while driving.
This unique, bespoke information can improve
how they drive and in some way, help them to win.