I'm not going to lie to you.
This video is not so much about me.
It's more about how you can make more money on YouTube.
Here's the thing.
I've never really paid much attention to AdSense and how much money I make from AdSense.
Because you know if you've watched this video that I have diversified revenue streams, particularly
from YouTube, and AdSense isn't my biggest at all.
However, I know what it feels like to be starting out on YouTube and I know what it feels like
to really just want to earn that first dollar online, and know that you can make this work
and bring in some revenue from your channel or from your online business.
And so, I want to help you understand what it takes to make more money on YouTube.
Because if you're putting in the time, you're putting in the effort, you might as well make
some money from it, right?
So, I'm going to dive into how much I have earned from 100,000 views, and the factors
to making more money from this platform.
If you're excited, subscribe to this channel.
If you haven't subscribed yet, what the heck are you waiting for?
So subscribe, hit the bell to get notified every single time I post a new video, and
hit the like button if you're excited to dive into this.
So, first thing is, we're going to dive into kind of the standard.
There's some information out there that says it's pretty standard for advertisers to pay,
on average, 18 cents per view.
Now, if your channel receives 1,000 views, that would mean that you're making $18, but
it's a little different.
There really isn't a standard.
And I wanted to illustrate that first by showing you several videos on my channel, and how
wide of a range it is, of how much money you make, based on your views.
So let's take a look.
First video is how to make a video with your phone.
And this video has over 2 million views on it and you'd think, "Wow, you must be making
millions of dollars from that video."
I am not.
But this video has generated $2,900, not too shabby at all, but it is one of the oldest
videos on my channel.
It's really a legacy video.
But here's the interesting thing about this and what I want you to take from this, and
I'm going to get into the ninja tricks of how you can make more money after I go through
these videos.
But the thing that I want you to take from this is that making evergreen content is a
great way to continue to bring in revenue from YouTube.
I talk a lot about this in my passive income videos.
You can check it out here, one of them here, and see what I mean by that and picking the
niche to make more money on YouTube.
But having a legacy video means that I have videos on my channel that are old, but they're
still relevant.
And so they bring in evergreen content because people are still watching them because they
still answer questions and solve problems that people are having today, and searching
for today on the platform.
So like I said, $2,900 from that video, not too shabby.
It was also a simpler time at that time.
It was 2015 for ad formats.
So yes, it's $2,900 but that's over a couple of years.
Meaning that the ads were maybe a little different or didn't pay as much.
But it's also an example of how following our formula and using good keywords can bring
in money for you for years to come.
The other thing to know here is that I actually didn't turn on any ads on my channel for the
first couple of years that I had my channel up.
I didn't monetize my channel until I was at, I think, I don't even remember, but I was
at quite a few subscribers before I even started monetizing my channel.
Because like I said, AdSense isn't my number one, but as soon as you are monetized, it's
a great way to start bringing in some extra revenue.
So legacy videos, keyword-focused videos, is a great way to continuously bring in money
from one video on your channel.
So the next video is grow with zero views and zero subscribers.
You can see here that this video has generated $2,282.
Again, that's amazing.
And this video is a lot newer.
It has 240,000 views.
So, it's actually made almost as much money as my video with 2 million views on it, with
less views.
And the thing to note here is that it's a 20-minute video, it's made more recently,
but it's an example of watch time being king when it comes to generating money off of YouTube.
So the length of the video plus valuable information and long retention equals more ads being run
on your video.
So anything over 10 minutes means there's going to be more ads run in your video, which
means you have more opportunities to make money.
The reason that this video is so profitable, even though it's newer, is because it's longer
and it has super high retention, plus it has a very targeted audience.
So the ads are hyper-relevant, meaning that advertisers are happy because they know exactly
who's going to be watching the video.
So, the next video I wanted to show you is how I post on Instagram.
This video has earned $2,000.
It has 270,000 views on it.
It's a 15-minute long video so it's the same thing, similar to the previous topic, watch
time and retention is important.
In anything over 10 minutes, you're going to generate a bit more money because you add
more ads to the video.
So this doesn't have the most views out of all of my videos on Instagram, but it's got
a decent amount.
And some topics are just more valuable.
So, really, what you're seeing here is that the views don't really make that much of a
difference.
The bigger factor is, what topics are you talking about?
I'm going to mention the most profitable topics to cover on YouTube to actually bring in more
money with AdSense in a second.
What topics are you talking about and what length is your video?
The more valuable the topic and the more valuable the audience watching the video topic, the
higher the CPM is going to be and the more money you're going to earn.
The next video is how to get more views on YouTube, and it's made $1,800 and it has 8,000
views on it.
It is seven minutes shorter than the other videos that I mentioned, and it has a lot
more views, but it's not that much revenue generated.
The reason is because it's shorter, it doesn't have as much watch time on it, and it leads
to lower revenue, despite the high amount of views.
So again, views aren't really making much of a difference.
Final video I wanted to touch on is how I made $100,000 from one YouTube video.
It's generated $1,700, this video alone, and it has 220,000 views.
Now you'd think because I'm talking about money in the title of this video, it might
attract more of a money-driven audience, but it's actually, as you've seen, not my most
profitable topic.
But the reason that it has been able to generate revenue is that again, it's 15 minutes long,
so more ads are being run on it, and the CPM can be affected by a lot of different things.
And one of the things it can be affected by is your topic of choice and what you're talking
about in your video.
So I'm going to talk about no-nos and things that you should do inside your videos to increase
your CPM.
So a couple of factors here as to why this video has generated revenue, even though it's
not like an astronomical amount, is that the thumbnail, it's one of the highest CTRs on
my channel.
So in order to generate ad revenue in AdSense, you need to get people to actually click on
your video to watch your video because they can't see the ads if they don't click on it.
So one thing that I want you to take away from this video is the title is super click-worthy.
It's true, it's relevant to the video so it's not click bait, and the thumbnail itself is
attention-grabbing, so it makes people want to click.
So having a high CTR is also going to help you generate more money on YouTube as a platform.
So, what are the factors to making more money on YouTube?
I just touched on quite a few, but let's dive into a few things here.
You have to keep in mind that YouTube is really a lot like TV nowadays.
And the more family-friendly your content is, the more likely you're going to get quality
advertisers.
So, the more that you curse in your videos or show things that are inappropriate, the
less advertisers are able to show their ads on your videos.
Therefore, you're hurting your chances of being monetized at the highest level.
So that's something to keep in mind.
Now, if you don't really care about AdSense, go nuts, do whatever you want to do, just
make sure that you follow the guidelines on YouTube.
So that does come into factor.
The next thing is your type of channel, so what niche you're covering.
If you don't have a niche on YouTube yet, make sure you watch my video on how to find
your niche.
And we also talked about the most profitable niches inside of my three secret passive income
strategies.
So make sure you check that one out as well.
And the thing is, if you target your content more specifically, the more money you're going
to make.
And I know you're probably sick of hearing that, but the more niched down you are, the
more money you can make because it makes it easier for advertisers to know what kind of
channel you have, and those advertisers are going to be more likely to run their ads on
your content.
So if you're a beauty channel and you specifically talk about a certain kind of makeup, that
makeup brand is going to want to advertise on your channel because they know your audience
is interested.
So the more targeted you are, the more profitable you are.
As I mentioned, some of the niches that are super profitable are tech niches, gaming,
product reviews, and tutorials.
The geography of the viewer also comes into play when it comes to monetizing your channel
on YouTube, not monetizing but making money through AdSense.
Because North American viewers tend to be more profitable than viewers from other places
in the world.
So, you want to check out this video on looking at your YouTube analytics and using them to
your advantage, to understand where your audience is coming from and what demographic you're
attracting, because the other thing that comes into play here when it comes to making money
from YouTube is the age of your viewer.
How old are your viewers?
So there are certain age ranges that are just more profitable, i.e. the 25 to 34 age range
because you have liquid cash, you tend to be single, single income, but you have the
money to be able to spend, and that's who most advertisers are trying to target.
So if that's your demographic, you're in a really good spot.
And it's not just about the views.
As you saw, the views are all over the place, but yet the revenue, it doesn't reflect the
views at all times.
So the big things is watch time, retention, how long people are watching your videos.
If you make your video a little bit longer, if you can make it 10 minutes or longer, you're
going to have more ads running on your videos.
But you actually have to get people to watch those ads in order to make money.
So if you're just making a 10-minute-plus video with fluff and filler and it's a crap
video, you're going to get lower retention, and you're not going to get picked up in the
algorithm, and no one's going to see the video anyways.
So you have to make it still quality in order for those ads to actually make a difference
on your video, to actually start generating revenue.
Because the longer the video, like I said, the more ads can be placed on it.
So making videos that are over 10 minutes is a big key to that.
Now, the final thing I wanted to say here is that YouTube is a great way to start making
passive income online.
It's a great way to start earning extra money, but there are so many other ways that you
can generate revenue from YouTube and be way more profitable.
You can see here that our revenue from our programs and course sales in the last month,
far out exceeded what I made from YouTube, from AdSense, which you can see right here.
But I'm not saying that this isn't amazing and I'm not super grateful for the AdSense
revenue that I get, but there are so many other things that you can be doing to generate
revenue from YouTube.
So, if you want to learn more about that, make sure that you check out our boss YouTube
strategy masterclass.
It's where I'll teach you how to 100X your subscribers and double your revenue in the
next year.
You can find the link for that below this video.
If you enjoyed this video, give it a like, make sure you subscribe for more videos every
single Tuesday and Friday, and check out these two videos to learn more about how you can
make more money off of YouTube and using AdSense as well.
Thank you so much for watching.
I'll see you in the next video.
Bye.