The following information is provided for educational purposes only and in no way constitutes
legal, tax, or financial advice.
For legal, tax, or financial advice specific to your business needs, we encourage you to
consult with a licensed attorney and/or CPA in your State.
The following information is copyright protected.
No part may be redistributed, copied, modified or adapted without prior written consent of
the author.
In this video, we will discuss publishing your newspaper ads.
As a reminder, now that your LLC is formed, you're required to notify the public of its
formation by publishing an ad in 2 newspapers.
Your ads must run in both newspapers for 6 consecutive weeks.
1 newspaper must have a daily circulation and the other newspaper must have a weekly
circulation.
For each the daily and weekly newspapers, your ad just needs to appear once per week
for those 6 consecutive weeks.
Your ads must be published within 120 days of your LLC's approval date.
You're now ready to prepare your ads for the newspapers.
We recommend that you pause the video now and write out your ad using the following
format and replacing the underlined text with your LLC's information: "TURTLE POND LLC.
Articles of Organization (abbreviated).
filed with the Secretary of State of New York (also abbreviated) on 7/31/14.
Office: Albany County.
SSNY designated as agent of the LLC upon whom process against it may be served.
SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014.
Purpose: any lawful purpose.
You can find your LLC's formation date in the Filing Receipt he received back from the
State.
For the address part, you can use your actual address, or you can use the address of a Registered
Agent (if you've hired one).
The ad format will remain the same for both the daily and the weekly newspaper.
You will simply publish the same ad twice.
The example ad we just showed you is also listed below this video for your reference.
You're now ready to contact the newspapers and publish your ads.
If you are publishing in Albany County, you can find the contact information below this
video for the approved Albany daily and weekly newspapers.
If you are publishing in another county, remember, the newspapers must be approved by the County
Clerk for the county in which your LLC office address is located.
Below this video is a list of all the New York County Clerks.
You'll need to call your County Clerk to obtain the contact information for 1 approved weekly
newspaper and 1 approved daily newspaper.
You should have done this in an earlier Lesson.
If you did, you can just use that contact information and call those newspapers.
Once you have found an approved daily and weekly newspaper, you're now ready to prepare
an Ad Request Form.
The Ad Request Form is a template that we have created to make it easier for you when
placing your ad order with the newspapers.
You can download the form below this video.
The Ad Request Form contains standard language that can be used to place your ad order with
any newspaper, in any county.
You will simply replace the underlined text in the Ad Request Form with your LLC's information.
Then, you will send your request form to the newspapers to place your order.
Depending on the newspaper, you may need to place your order by phone, fax, email or online.
If placing your order by phone, you can read the information in the Ad Request Form to
the newspaper representative.
If not ordering by phone, you will submit your Ad Request Form online, or send by fax
or email to the newspapers.
Then, be sure to call the newspapers afterwards to confirm they received your order and to
obtain payment instructions.
Again, your ads will run in both the daily newspaper and the weekly newspaper for 6 consecutive
weeks.
After the 6 weeks is over, the newspapers will send you confirmation that your ads have
run.
This confirmation comes in the form of an Affidavit of Publication.
The Affidavit of Publication is proof from the newspapers that your ads have been published.
Most newspapers will automatically mail you an Affidavit of Publication shortly after
the ads have run.
However, if they do not, you will need to call or email the newspapers to obtain your
Affidavits.
Once received, you will then need to keep these Affidavits of Publication handy, as
you will need to submit them with your Certificate of Publication to the State.
We will show you how to submit your Certificate of Publication in the next Lesson.
We also recommend that you make a photocopy of the Affidavits and keep them with your
business records.
You're now ready to contact the newspapers and publish your ads.
Remember, below this video you will find the Example Ad format and Ad Request Form which
you can download, the contact information for Albany County approved newspapers, and
the contact information for all New York County Clerks.
Remember, you need to call the County Clerk and obtain the contact information for approved
newspapers.
Once you have placed your ad orders with the newspapers, you can then proceed to the next
Lesson.