- Hey everyone, and welcome back.
Today, I've got a super exciting video for you,
because, as my longtime subscribers know,
one of my favorite print on-demand apps
that I personally use,
that I've talked about in previous videos,
such as this video here, is the app Printful.
Now, as I said, I personally use Printful,
and I absolutely love it.
Well, recently, I was talking to Printful's team,
because I was looking at expanding the print on-demand items
that I'm selling, and I asked them a very important question
which was this, "Guys, which of the items
in your catalog sell the best,
are the most popular with customers,
and that make the most money?"
(cash register dings) And guess what? They answered.
And so in this video,
I'm gonna be revealing which of their print on-demand items
over the past 12 months have sold the best
and earned print on-demand stores the most money.
Yep, if you've been sitting there wondering
which products are the most profitable to sell
so that you can start selling them too,
you'll definitely want to keep watching this video.
But that's not all.
Nope, because you see, rather than just make a boring video
where I list the item and give the tips for each one,
that we can make this video a little more interesting.
Yes. That's right.
Due to super popular demand,
dancing quiz videos are back. (crowd cheering)
Yay!
Now, if you're a longtime subscriber,
you'll be like, "Oh yeah, dancing quiz videos."
But if you're new around here,
and you don't know what they are, here is how they work.
So step one, I'll show you four different products.
And then after that, it's onto step two,
where you will have five seconds to guess
which of these four products
is one of Printful's five top-selling products
for this past year,
and if you guess right, you win points. Yay.
As you can see, this is just a fun game
that we sometimes play on this channel,
so please, try to not take it too seriously.
But anyway, if you think it sounds fun,
then play along and see how many you can guess right
and how many points you can win.
So then, back to those four products I showed you
that Printful sells.
Which one of these do you think
is one of the top five bestselling products
on Printful this year?
To start this game off,
we're gonna be playing for 10 points.
So which one do you think it is?
You have five seconds to guess. Go.
(numbers chiming)
All right, time's up. Drum roll, please.
The product that earned the most money is unisex hoodies.
Yes. And actually out of the top five products on this list,
hoodies came in at number two.
So that means just one other product
on this list outsold hoodies.
Now, when you come to create and sell clothing like hoodies,
you'll often have a huge range
of different brands to pick from.
And so one of the top questions
that new sellers ask me is
"How can you choose between all of these?"
Well, usually I'd recommend that you focus
on looking at the brands
that print on-demand stores have had the most success with.
And out of all of these hoodie brands
and different variants,
there is one that has sold way more than any other hoodie.
And that is this, the Gildan 18500 Hoodie.
Now I'm honestly not surprised
that this hoodie was the best selling one
because it's the one that I sell too.
My customers genuinely really like it.
In reviews, they say it's warm and cozy.
Picking a brand of clothing
that customers like to wear is crucial
because if they like it,
then you can turn them into a repeat customer
to earn even more money in the future.
But that's not the only method that I recommend
for choosing between these products.
I also recommend that sellers look at which products
are seeing the most sales growth year-on-year.
And when I asked Printful
which hoodie was their fastest growing terms with sales,
they said that there was a clear winner,
the All-Over Print Hoodie.
This hoodie lets you print all over it,
not just on the front and back.
And in some ways, the fastest growing products
are even more important to take notice of
if you want to make the most money.
And that's because if a product is rapidly growing in sales
like this one, it means that it's trending.
And so if you can get in on that trend at the beginning,
then you can make a lot of money
by riding that trend all the way up.
Speaking of trends, Printful shared with me a quick trick
that the top stores use to figure out the best time
to start advertising their hoodies. Thanks guys.
- Hey Sarah and Wholesale Ted viewers.
When it comes to selling hoodies,
it's good to remember that they are a seasonal product.
People wear the most during colder seasons.
So depending on where your customers live,
time your hoodie promos accordingly.
If you're not sure when to promote your hoodies,
search for the product name in Google Trends,
adjust the filter to the region you sell in
and see when people are looking it up.
If we compare the searches for hoodies
in the US and Australia,
we can see how seasonality affects them.
And the reason for these differences
is that when it's summer in the US,
it's winter in Australia and vice versa.
To maximize your sales,
start marketing the hoodie a month or two
in advance of the cold season.
- Awesome. Thanks Printful.
So back to our quiz. Did you guess right?
If you did, congratulations. You won 10 points. Yay.
But if you didn't, that's okay
because we have another chance to win.
So then, can you guess which of these products
do you think has earned the most cash?
And I think that this one's a little bit more tricky
so we're gonna up the stakes this time.
We're gonna be playing for 15 whole points.
So which of these four products
do you think has made the most money?
You have five seconds to guess. Go.
(numbers chiming)
Alright, time's up. Drum roll, please.
The answer as to which product has made the most money
is stickers.
Yes. If you're a long time subscriber to Wholesale Ted,
you've probably seen this video here where I gushed
about my love for stickers and how they are one
of the most profitable items that I sell.
And if you want to know how I come up
with cool sticker ideas, then you should be sure
to download my free ebook,
"The 6 Steps that 6 Figure Online Stores Follow
to Make Over $10,000 a Month."
And you'll find a ling to download my free ebook
in the video description below.
But anyway, back to the video.
And clearly then, it isn't just me and my customers.
that love stickers.
Nope, because it turns out that Kiss Cut Stickers
came in as the overall fourth best-selling product
in stores that use the Printful app. Not just my store.
Although it's kind of funny because I know
that a lot of people are surprised by this.
They ask, "Sarah, I don't get it.
Given that sticker sell for just $3 to $4 each,
how can they be one of your most profitable items?"
And it's a good question.
And there's also a very good answer
to that very good question.
And that is that stickers make
for an awesome add-on product.
I mean, you think about it, right?
A customer comes in and goes, "Hey, I love this design.
I'm gonna get it on a hoodie.
Oh wait, what's this? A cute sticker for $3.
Yeah. I'll take that for $3
and put it on my laptop too. Why not?"
Sure, it's a small order bump, but you know what?
All of these small order bumps, they add up.
And so if you're watching this and thinking
that you'd like to sell stickers yourself.
Here is a quick tip that Printful has learned
from the top stores that sell stickers.
- Here's our best tip for creating a winning sticker design
that your customers will love.
A good sticker design resonates with your customer.
So before you get into designing,
think about your ideal customer first.
Can you describe what attracts people to your brand?
Is there a certain aesthetic or lifestyle it represents?
Or maybe your clothing line stands
for certain views or values?
Let's say you sell clothing and home interior pieces
that fit within the cottage core aesthetic.
Why not create stickers that also represent their taste,
like pastel-colored floral designs
or adorable animal stickers?
Although stickers are a small product,
they can convey a strong message to the world.
So make sure it matters to the people you're targeting.
- Awesome. So back to our quiz. Did you guess right?
If you did, congratulations. You won 15 whole points.
But if you didn't, that's okay
because we have another chance to win.
So then can you guess which of these products
has earned the most cash in this past year?
And this time we're gonna be playing for 10 points.
So which one of these products
do you think has made the most money?
You have five seconds to guess. Go.
(numbers chiming)
Alright, time's up. Drum roll, please.
The product that's made the most money is mugs.
Ah, yes, the classic mug.
Now I was a little sneaky because as part of my quiz,
I didn't show the best selling mug variant
from Printful's catalog, which is this one here,
the Classic White Mug.
This is the most popular mug overall with customers.
And it also goes well with lots of designs
so it's a great choice to sell.
But if you're looking to be a little bit more of interest,
then you can go with the second most popular style of mug,
on Printful's catalog, with customers,
which is their color mugs.
Now I love these mugs
because you can do some cool contrasting colors
and create some very unique looks
with it that customers love.
But either way, no matter which style that you prefer,
if you're thinking that you'd also like
to earn money selling mugs as well,
Printful have taken a look at the best selling mugs
that print on-demand stores that use their app selling
to see what their tips, tricks
and strategies are so that you can use them
to create your own top-selling mug too.
- The coffee mug is a beloved and, in a way,
a sacred item in people's morning rituals.
And let's face it,
some of us don't just buy mugs out of necessity.
They're more like collection pieces in our cupboard
that reflect our tastes, hobbies, and personalities.
This means one thing.
Avoid generic, one-size-fits-all mug designs.
Be as specific as you possibly can.
For example, let's say you sell athletic wear
for people who love weight lifting.
Why not create a mug with a witty quote
about their choice of sport?
When you're ideal customer sees this mug in your store,
they'll feel like it was made especially for them
because, well, it was.
The more niche and personalized the mug you sell,
the better.
- Awesome. So back to our quiz. Did you guess right?
If you did, congratulations. You won 10 points. Yay.
But if you didn't, that's okay
because we have another chance to win.
And this time, I think it's gonna be a bit easier.
So can you guess which of these products
do you think has earned the most money?
Since this one is, in my opinion, a little bit easier,
we're gonna be instead playing this time for five points.
So, which one do you think has made the most money?
You have five seconds to guess. Go.
(numbers chiming)
Alright. Time's up. Drum roll, please.
The answer as to which product has made the most money
is unisex t-shirts.
Yep. It turns out that out of all the products
that Printful sells, unisex t-shirts easily came out
as their number one top seller.
And that probably won't be a surprise
to my long-term subscribers
who know that I absolutely love selling t-shirts
and they are easily my number one top selling
print on-demand item.
And a lot of people are surprised to hear that
because there's a weird myth out there
that t-shirts are saturated.
But the reason why there are so many t-shirts for sale
is because a huge amount of t-shirts need to be made
just to meet the crazy high demand out there
that there is for them.
And out of all these t-shirts that Printful had for sale,
there are two styles that easily outsold the rest.
So the first one is the Gildan 64000 Softstyle.
This was the second most popular t-shirt
with customers this past year.
This is the lowest cost t-shirt on Printful.
and so a lot of new stores will choose this t-shirt.
Because it has high profit margins while also being popular
with customers since it's comfy to wear.
But for more established stores
that can afford to pay a bit more per t-shirt,
they'll often move away from the Gildan Softstyle
and instead choose to sell the most popular t-shirt overall
on Printful, which is the Bella Canvas 3001.
Now a lot of people are surprised when they hear
that this is the top selling t-shirt
since it's a bit more expensive.
But you know what, I'm not.
This is also the t-shirt that I sell.
Not only do customers love it
because it's very comfy, soft, and a great fit,
but the brand Bella Canvas have a strong USA focus
in their manufacturing.
Increasingly customers care about where
and how their products are made
and prefer to support local manufacturers.
Since most of my customers are based in the USA,
they appreciate Bella Canvas' focus on USA manufacturing.
And so if you're interested in selling t-shirts too,
here is a quick tip
that Printful have seen their top stores do
to increase their sales and conversions
for t-shirts. And spoiler, it has something to do
with these video clips that I'm showing you right now.
- As both demand and supply for custom t-shirts are high,
it's important to find a way to stand out.
While people can't touch or try on products
before buying them online,
you can give them a visual example
of how this t-shirt looks like in action
with product fit videos.
Did you know that online shoppers are 64 to 85%
more likely to buy more expensive products
after watching a video?
To make sure you save time and resources,
we've prepared product fit videos that you can download
and use for your store for free.
- Awesome. So back to our quiz. Did you guess right?
If so, congratulations. You won five points. Yay.
But if you didn't, that's okay
because we have another chance to win.
So then, can you guess which of these four products
has earned the most money in the past 12 months?
And for this round, we're gonna be playing
for 10 whole points. Yay.
So you have five seconds to guess. Go.
(numbers chiming)
Alright, Time's up. Drum roll, please.
The answer as to which product is made the most money
is unisex sweatshirts.
Yes. Unisex sweatshirts were the third best selling product
this past year. And out of all the sweatshirts
when I asked Printful which one sold the best,
they said that by far that the brand and style
that sold the most was the Gildan 18000.
Like the Gildan hoodies,
most stores find that this one strikes the best balance
of being popular with customers,
because they find it comfortable and cozy,
while also being affordable.
And something else that I also asked Printful was this,
"Which product colors are the most popular?"
And it turned out that, unsurprisingly,
black was the clear number one winner.
Which didn't surprise me
because as my long-term subscribers will know,
black is my best selling color for clothing too.
But other popular colors with customers were navy
and dark heather and sport gray heather,
and of course the classic white.
Now, if you have been following my channel for a while,
then you'll probably have heard me recommend
these exact same colors.
And it's because, as Printful have confirmed today,
dark, neutral, and heather colors
are easily the most popular with customers.
And so if you're watching this and thinking
that you'd like to sell sweatshirts too,
here is a top trend that Printful have noticed
that their top selling stores are using
to sell more sweatshirts this year.
- One of the biggest trends for sweatshirts
we've seen this year is creating matching sweatsuits.
Customers love it.
It increases the perceived value of your outfit
and it also means that you can earn additional money
from people purchasing matching sets
of sweatshirts and sweatpants.
We have five different pairs of sweatpants
that you can choose from to match with your sweatshirt.
You can create a matching set
by using our embroidery feature,
which is available for both the Gildan 18000
and a range of sweatpants.
Alternatively, you can use our DTG printing feature
to create a matching set.
That way you can take advantage
of this hot new trend for yourself.
- Awesome. Thank you, Printful.
And thank you for watching this video.
Be sure to let me know how many points you won
in the comments. And if you enjoyed this video,
please hit Subscribe
and click that little notification bell
so you don't miss out any of my videos
about making money online with print on-demand.
And if you like to learn about how I use the app Printful
to semi-automate my own e-commerce business,
then you should be sure to watch my video
"Five Apps that I Use to Earn Money on Autopilot."
So go ahead, watch my next video,
and I'll see you over there.