We all hate being sold to all the time. Am I right?
Especially when, let's say it's the first time a brand or business
communicates with us online.
In my opinion, there are lots of ways to market your business without being salesy.
In a very natural and organic way that makes people want to come to you
to ask for your help and for you in turn,
to feel like you're adding value and impact to other people's lives.
So let me share.
Find my fair ways to market
my own business and also for my clients businesses in a natural and organic way
that feels good to them without feeling that cringe
and actually end up resulting in high paying clients.
They're a joy to work with.
Hi there. Welcome back to my channel.
I'm Lori Wang.
If you're new here, it's great to have you here.
I run a digital marketing consultancy and training company under my personal brand.
Here, the channel I share my business journey topics around marketing
your products and services, strategies to grow and scale your business,
and also mindset to help you celebrate your success
and ultimately creating a life doing what you love.
So if that sounds interesting, make sure to hit the subscribe button
and hit the notification bell.
So you get notified every time I release a new video.
So let's talk about the first way on how to actually market
your business organically without feeling like you're being salesy or pushy at all.
And that is to avoid the jargony language.
And what I mean by that is a lot of times
when we're marketing what we're selling as our services or products,
we tend to use the languages that we want to use from our perspective.
But actually, the key thing here is that you want to look at the languages
that your audiences that you want to target are actually using
and how do you actually use their language to communicate their fears,
their challenges, their problems
to make you feel like they're so natural to them
that they want to actually reach out to you because they feel seen.
And oftentimes when you're using your prospective clients
and also your customers languages, in a way
you're actually communicating emotions across them as well.
And that emotion part can be so effective
when it comes to marketing your business in a very natural way.
And especially like I mentioned earlier, when they feel seen,
then your audiences will feel like, Wow, you know, this business gets me.
And I think they can definitely help me on my journey.
On whatever it is that you're offering as a solution,
where you probably thinking,
How do I know how to use the language of my audiences ?
Well,
the best way is to actually go into places where they currently hang out online.
So one of the great places, let's say Facebook groups,
where potentially your target audience is currently in, they're talking
about this particular problem
or challenge and having that you're looking to solve in your business.
Right.
Or it could be going to forums like Quora
where a lot of questions are being asked in every single topics possible.
So this is a great place, the goldmine to actually find
the type of language that your audience are using.
Another great place is obviously using Reddit, where it's another sub
topic online forum where you can look at the different topics
in your industry that your audiences are hanging out there
and actually talking about them and sharing their perspectives.
So tip number two is that you want to sell the transformation,
not the actual service or product.
So many times we go onto, let's say, a landing page for a particular product
like, let's say digital products e-book or potentially a course.
A lot of times you see is only the actual modules
and the actual lessons being listed in there.
So all the details around the course itself, however, there's
not too much detail around how are you looking to transform
this particular student's life from start to finish?
So at the end of the course, what will they become?
What will they actually be able to do
and who can they become in the process of that as well?
So I think that's the part
where that's really missing in a lot of times in the very effective
natural selling process.
And similarly with client services as well, where if you're looking to engage
with the clients into your particular agency or particular practice,
then it's really good to actually engage them in the sense that you're telling them
about the transformation you're offering at the end of your time together.
So that itself is a very effective way to paint the picture, right,
of how they're actually going to be transforming from where they are now
to ultimately where they want to be.
If we just go on to a client discovery call and all you do is list out
all the different things that you're offering,
then it doesn't really sell anything about yourself.
Whereas if you actually say, well, within that 30 day to 60 day period,
here's what we can offer you in terms of what your business can do
by the end of it.
And that itself can be a very powerful way to showcase the result that you're
looking to provide for your clients and customers
and ultimately be able to show them
that you can create the impact and the value they're looking for.
And a great way to do this
via your online channels, especially when others are actually looking.
Out for you.
Perhaps they're currently following you
and they don't yet want to engage with you just yet.
Then the great way to do this to showcase your transformation
through the client testimonials.
Customer feedback on all your online feedback platforms.
So if your e-commerce platform faithful obviously is a great place
that a lot of people
look at when they come see the reviews of that particular e-commerce website
and other places like, for instance, of your hospitality,
then you're if you're a restaurant or a hotel, then a lot of people will be
looking at your reviews in terms of what people are saying about you.
Now, all these different feedbacks can be done in public or privately.
But of course, you can always ask for permission
on whether or not you can share private testimonial to your public channels,
because ultimately this is one of the most powerful ways to showcase
transformation from someone else's perspective.
It's all great that we're saying we're private transformation,
but if you can showcase it from another previous client or a previous customer,
that can really provide so much more social proof.
And the fact that people can trust that others have used your service
and your product and they truly loved it.
Now to number three, and I mentioned this a lot all the time, is
that you want to build a connection with your online audiences
before you start the selling or any kind of promotional content.
And this comes back to the reason why we're actually hanging out
on social media channels in the first place, is that by being here
on a regular basis, showing up for your audiences, providing value,
you're actually putting that trust and that connection over time.
And there's actually a conversation that happens all the time between
you and your community that also build that trust factor as well.
So everything that you share on your newsletters, your social media
channels, your podcasts, your YouTube channels, if you currently have one,
all these actually create a story behind you and your brand
and connects you to your audiences in a much more personal level.
Now, before we have social media in any of these online spaces,
we know that even in previous times we still sold based on relationships.
And relationships is a fundamental part of everything we do.
So it's just the same way of playing this online as well
is that you want to build a relationship over time with your audiences ,
so they'll have this like know and trust factor with you over time
where they like you, they know who you are and they trust in the process.
And that's when they have that particular need for the type of products
or services that you provide.
They know who to come to because you'll be top of mind.
So, for example, if you haven't emailed your email list for over six months
and then all sudden you send lots of emails just to sell your products
and services, obviously then your audiences will be turned off by that.
But if you nurture them regularly on a regular basis,
let's say some emails every single week or every couple of weeks,
whichever regularity that you prefer that works for you,
then they'll know that you're doing this in a very natural and organic way,
that when you do have something available to sell,
that they'll be there ready to buy as well.
So one of my biggest advice in this point is that make yourself accessible
to your audiences so that they see you as the go to expert in your industry
and regularly go to you and your content for advice.
And ultimately, they'll be able to come back for more
when they're ready to buy your services and products.
The number four on how to market business without being salesy
is the thing about how they represent your authentic self.
And authenticity is something that we use too much in this online space
and I think is probably overused to the point
that it doesn't really mean anything anymore.
However, I think authenticity means that you don't need
to be like your competition.
And that's one
of the things I see a lot in this space, is that we often look to others
in the space who may be doing better than what we're doing at the moment.
And then we think that we need to be just like them.
And that is not the way to approach it, because what you offer and who you are
is so unique
that you'll be surprised that there are lots of people out there in this space,
however crowded it might be, are actually interested in
what you have to say and what you have to offer in your services and products .
And especially the crowded space is even more important than before
to make sure you stand out with your unique perspectives
and your unique way of doing things, maybe the way you deliver your courses,
maybe the way that you present, or maybe it's the way that you do
your services that stand out from other competitors, whatever it
is that your audiences are looking for, what only you can provide.
So make sure not to lose this precious element
of connecting with them in a very much personal level.
Now, point number five, it's one of my most favorite points,
and I think that really
speaks out of those who are willing to give away value for free.
And what I mean by that
is that you want to give away some of your best stuff away for free.
Not everything, but some of your best stuff,
because what you want to showcase is that you're providing that quick win
to your audiences that they'll be able to benefit from and realize, Wow,
this person's actually able to do this for me in just a piece of free content
or free advice or free products or travel products.
Imagine what I can do once I have the paid version in my hands.
Right.
Imagine what would happen if I actually had the paid service
I paid for to engage them to help me one to do.
So all this is actually a great way to showcase your value and what you can do
in a test trial before they actually come to you for the full version.
So to bring that into an online space perspective,
they'll be things like the social media Q&A.
So you can really do maybe in your life sessions,
perhaps it could be the intro sequence in your first email.
Send me out to your newest subscribers on your email list, giving them
a very quick win that they can do straight away, that they can see results on
and ultimately come back to you for more, because now you support
that initial trust process, because you want your audience
to think about imagine what their pay course service providers can do.
If this is what the free version is like now, it's not a perfect science,
but only you know what the balance of the free trial
version of the content, the services, the products that you want to share.
So I recommend checking out my video, our free content versus pay content
in this channel which are links the discussion below where you can choose
on how you want to share your content or your products in the right way.
So these are the top five ways that I will use to market my business
in the very organic, natural and non salesy way.
So it comes back to our practice.
Just give it a go and give yourself a try.
Remember, relationship is the foundation of everything.
So everything you're doing in your business right now
that's in that marketing and promotional area
is to build relationships and trust with your audience.
So that is definitely something I recommend spending
more time on to nurture your audiences and to get them to know you better.
Remember, selling doesn't have to be cringe.
I remember if you do it the right way, it will come across as very natural to you
as well.
If you like the video and something useful, please
make sure to give a thumbs up and share with a friend.
So let me know in the comments below.
Have these helped you in marketing your business going forward?
Thank you so much for watching and have a great week.
Have a great day and I'll see you next time.