Today we are opening the doors to Oberlo HQ to bring you some winning product
suggestions. So rest easy and make yourself at home
while we walk you through a proven product niche for dropshippers.
Hi world how's it going it's mark from Oberlo, this is Show and Sell, the weekly series made just
for dropshippers. We share tips and product recommendations that help online
store owners get sales. So consider hitting a notification belt to ensure
you don't miss us next week. Today we are diving into the home decor niche and
we'll kick off this video by looking briefly at what home decor is and why
dropshippers get results selling products from this niche. Then we'll look
at five home decor products that I have picked from the Oberlo marketplace. They
will give you a good idea of what products are selling in high numbers
right now, as well as an idea of the range of home decor items you can dropship
through Oberlo. After that, we'll look at ways you can run a successful
home decor business online. And to finish I have a special home decor bonus for
those who stick around to the end. With this bonus you can get right to work on
Facebook advertising in the home decor niche. And what we're giving you is free.
Not bad for just watching a video, huh? Alright, let's get down to it what is
home decor and why might you consider selling home decor online? The home decor
niche is made up of products that enhance the aesthetics and atmosphere of
a house. Products in this niche include paintings, frames, posters, wall mirrors,
furniture, vases, decorative stickers; pretty much anything you can imagine in
a house that is there for its beauty and appeal. Now that's the "what is it?" taken
care of, now for the "why home decor?" part. Our data shows that the home decor niche
consistently generates tons of sales for dropshippers. We know it's a niche that
gets results. Now that might be great for those dropshippers but what about you
and anyone else who hasn't picked the product to sell yet: What if you want to
start selling home decor items too? Well you can. According to a report by Allied
Market Research dot com, the global home decor market is expected to hit
$664 billion in value by 2020 growing by 4.2 percent
along the way. That's a huge increase and a promising sign if you want to join
this market and start dropshipping home decor. Alright, that's some useful
context to know for this niche, so let's head into the overload app to see the
five products I have picked out for today. These home decor products have
been generating considerable orders recently. If you're ready to start
dropshipping you may consider them for your store. First off we have this dreamy
night sky wall tapestry, which immediately transports your customers to
a magical starry forest right from the comfort of their own living rooms. Second
we have this Technicolor lion-inspired artwork for the home. But hold on, what's
that in the product title? It says "DIY". This is a paint-by-numbers product and it is
shipped to your customers unfinished. But the charm here is that they get the
privilege of bringing the lion to life in a blaze of color using their own
hands. The next product is hands-on as well. This is the wall sticker
scratch-off world map. With this map the owner is able to record all of their
travels anywhere in the world simply by scratching off the layer of material on
that country. The fourth product is this vinyl based wall clock, which would jazz
up any room or hallway in the home. And finally we have this 20-piece incense
cone set. It comes with a sweet and tiny Buddha burner to complete the spiritual
mood that this home decor product brings to the household. Okay, what did you think
of those products? They've certainly been generating plenty of sales recently but
how exactly have merchants been getting those sales? Over on the Oberlo blog we
got to ask that question to a duo of pro dropshippers who made mega bank selling
home decor products. There's a link to their dropshipping success story in the
description below. But let's get to know them a little bit now because their
story is relevant to this video. These two guys are Jackie and Albert. They
started their home decor store as an experiment.
Sort of like a case study to help them get more clients for their marketing
consultant work. Well what an experiment it turned out to be.
They have since generated over $700,000 in revenue and they are set to exceed a
million dollars in less than a year. So how did they do it? To begin with Jackie
and Albert tested out several home decor products with Facebook Ads.
They finally landed on one that paid for its own ad campaign as well as the
campaign's of other products that they had tested before. Then they took that
product over to Instagram. Albert told us that what was key was that they could
use excellent pictures of their products which were shot by professional
photographer. These images were actually part of the products listing when they
imported it to their store. They didn't have the pictures taken themselves but
that shouldn't stop you from investing a little in product photography anyway as
we are about to see that it make all the difference with a home
decor store. Jackie and Albert set up a carousel ad on Instagram.
It was nothing spectacular; a simple carousel ad like this one that appears
in the Instagram newsfeed. Jackie and Albert's customers could scroll through
the various colorways of their product before clicking through to make a
purchase. The product continued to sell and from there they scaled up into the
six-figure business they are now. There is a lot more to Jackie and Albert's story
and it's a great example of the kind of hustle you have to put in if you want to
make a success of dropshipping. So go get inspired and read about their journey,
but do it after this video because I have a pro tip for you now that's going
to help you get your hands on great photography for your home decor products.
It's a hack many home decor dropshippers use. The trick is to find
influencers and bloggers that fit the home decor niche. Why? Bloggers and
influencers already know the importance of having good imagery on their feeds.
They rely on it for likes and shares and engagement, so they will have the camera
equipment needed to take good pictures or at least the means of getting access
to such equipment. Get in touch with bloggers and influencers and send them
free samples in exchange for product shots. And bingo! You don't have to spend
time and energy arranging photo shoots and hiring expensive gear for your
pictures. Simply arrange a deal with your blogger or influencer whereby you get
image rights too. And there you have it: great images you can use in your own
marketing and advertising. And just like the lion painting, let's not forget that
you can always do it yourself if you really want to. We can help you get it
right. Just watch the seven-minute video all about tips for taking beautiful
product photography. Alright we've seen a couple of quick examples of how the
pros do it, now it's time for us to set you up like a pro two. I've left a link in
a description below click it and you'll land on the Oberlo website. There you
can find a Facebook advertising audience recommendation. We created it for the
home decor products we showed you today. It's good to go immediately, let us know
if you download it. Are you tempted to join the home decor niche? What kind of
product would you like us to look at next? Let me know. I will answer you in
the comments. Thank you for watching and until next time: learn often, market
better, and sell more.