- By the end of this video,
you'll know how to post a video on LinkedIn.
Let's get into it.
(upbeat music)
What's up, busy people?
Welcome to Five Minute Social Media.
If you have been struggling
with your social media marketing,
feeling like you're putting out way more effort
than you're getting back, feeling frustrated,
you're in a great place.
Every week, we release a quick video
to help you with the different piece
of your social media marketing strategy.
If that sounds like something you could use,
take a second, click Subscribe, click that bell,
(bell ringing)
that way, you'll be notified each week
when we release another helpful video.
My name is Jerry Potter,
and today we're gonna show you
how to post a video on LinkedIn.
LinkedIn video is exploding.
I'll show you not only how to do it
but also some best practices to utilize
when you are putting your video on LinkedIn.
First, we'll show you on the computer
and then I'll show you how to do it on a mobile device.
Obviously, you can share a video on LinkedIn
just by pasting a link to YouTube or Vimeo.
But if it's your video, like if you own the video,
then upload it instead of linking to it
because that way, you'll get far more reach
in the LinkedIn algorithm
'cause LinkedIn doesn't want people leaving for YouTube.
Just like with anything,
you're gonna start here in the posting box
or you can skip right over here to the right.
That's the little video camera icon.
Go ahead and click that.
It's gonna ask you to choose a file.
So when you're choosing a file,
just know a couple of things.
The video is gonna be horizontal or vertical,
but vertical videos will be cropped into a square
in the feed and the time limit is 10 minutes,
although honestly, getting somebody to watch something
for more than about 60 to 90 seconds is gonna be a challenge
as they're scrolling through their feed.
So just a couple things to keep in mind.
So now my file is here and ready to go.
I wanna go ahead and add a caption to the post.
And when you are doing this,
keep in mind that the videos will autoplay
in somebody's feed, but the sound will not be on.
So I know when I'm browsing and I see a video,
I will often look at the caption to see what it's about.
So you wanna make sure your caption is attention-grabbing
so that somebody wants to turn on the sound
and listen to what you're saying.
Now that I've got my caption,
I can consider adding some hashtags at the bottom.
Something else that might be worth it
since the videos play without sound
is you can add captions.
Click on the little pencil right here.
I can go through and add an SRT file,
which is a caption file, to my video,
and that way, even if the sound is off,
they'll be able to see what I'm saying.
As of this recording,
you can't choose a thumbnail on LinkedIn.
It will just take the first frame of your video.
What you can do is make a custom graphic
that you want to be your thumbnail
and then when you build your video in your video editor,
make that the first frame.
It can just be a fraction of a second there.
It just needs to be long enough
so that it shows up as the thumbnail if you want it to.
Or you can just leave it like this,
like I'm singing out a big, bright note.
(laughs)
Once your post is ready to go,
just go ahead and hit the blue Post button.
It's gonna upload and process your video
and then it will start showing up in people's feeds.
As I hop over to my smartphone here,
just so you know, this is an iPhone,
but it's very similar on Android.
I'm in the LinkedIn app
and I'm gonna, again, appear at the Write to post box
at the top, I'm gonna tap the little video camera.
One of the big differences is on your mobile device,
you can actually record a video on the fly
just by tapping the big, red button
rather than just uploading one.
Now there are some people that say
Oh, well, your videos on LinkedIn need to be more polished.
I say, one, don't limit your creativity,
and, two, if you're in the moment,
you have something great to share,
as long as you're bringing something
you think is valuable for your followers,
just do it, go for it.
But if you were uploading a video
like we did on the desktop,
go ahead and tap the icon on the left there at the bottom.
It brings up the videos on your phone.
I'm gonna go ahead and tap the one I want.
You can play it.
Make sure that it's the right one.
And there's actually some tools here at the top.
I can tap the little post-it-note-looking icon.
Actually, those are stickers.
You can actually add stickers
to the top of your video if you want.
And then a little T in the box, that's for text.
You can actually add text to your video if you want.
Now this is a seven-minute video
so I'm probably not gonna go through and do all that.
But if you're recording a quick video,
LinkedIn videos can be as short as three seconds,
you can go ahead and dress them up that way.
When you're ready, tap the blue arrow at the bottom,
puts it in your post, and then you go through,
and everything else is pretty the much the same
as it was on the computer.
If you found this video helpful
and you wanna save more time on your social media,
there's no better way to do that
than to have a social media marketing plan.
I encourage you to download our free guide,
The 5-Step System
to Build a Profitable Social Media Marketing Plan.
You can download it now.
The link is in the description of this video.
Thank you for watching.
If it was helpful, give this video a like, click Subscribe.
You're not only supporting me
but also my two tiny superheroes at home.