Hi everybody!
It’s Wes from Printful.
I’m here with Elina, she’s on our marketing team and today we’re going to talk about
Cyber Weekend tips & tricks.
Let’s start off with what is Cyber Weekend, Black Friday, Cyber Monday, what is all that
and why is it important?
Yes, you kinda already mentioned it, the Cyber Weekend is Black Friday, the Small Business
Saturday and then following up on Monday it’s Cyber Monday.
It’s this huge shopping thing online, in stores and just a huge, huge deal that’s
going on and everyone is preparing for it.
Although it is something that originated from the US and it’s still very, very big there
it’s slowly making its way to Europe, Australia and other places.
It definitely is something you want to keep in mind if you’re running a worldwide store.
Why is it important for us to get involved in that and try to make sales?
If we look at some of the stats number one item that people are shopping for during these
four days is clothing.
That being the number one thing that people are shopping for and it being the number one
thing that we offer, it just makes sense that our customers are prepared that we are prepared
and we can just see the sales skyrocket.
It’s a great way to boost sales because most of the shopping is done between Black
Friday and Christmas.
Actually, 30% of the entire year's sales are done between those two dates.
You need to stand out, everyone is doing the regular things so this time we’ll actually
think about some of the ways how you can be more prepared and think beyond the classic
sales and free shipping things.
So before we start planning what sales or promotions we’re going to run is there something
we need to know before getting into that process?
Yes, definitely, because when you get started it’s very important to do your research.
People, store owners, everyone is going to do something, there will be a sale, there
will be a promotion and it’s really good to do your research.
Look at some last years things that important brands did, or even the year before, so that
you don’t do the same mistakes they did or even better so that you get inspired by
really cool ideas that others have done.
So let’s say you want to do a bunch of promotions, that’s the problem, don’t do a bunch.
Just be smart about planning them out.
Obviously you can search for inspiration on different websites and look for emails that
you really like or any other kinda promotions, but just be smart about the thing you want
to do for your store, because if you do all of them it’s going to be super overwhelming
and nobody is going to benefit from that.
Your customer will be confused and you will not get the sale.
And also you need to think about traffic.
How will you get people to your store?
Obviously, people are searching for things online so a very important thing is making
sure that you have the right keywords for your products, for your images and so on.
We have a couple of blog posts about that so you can feel free to read those and make
sure that copy that you use for your website includes very important keywords.
Yes, that’s super important just for people to find you in general.
Do you have any tips for us on how to be prepared for this in general?
The number one thing which is important is for you to look at your website is it running
properly.
It would be a shame if you get people to your store and it’s just not working, you know
there’s a technical glitch or the cart is not working properly, the loading speed is
too slow, obviously people look at these things and they do matter when everyone’s shopping
and especially it matters when it’s only a four day window.
And then also make sure you follow the trends, obviously, mobile shopping is a huge trend
at the moment, people are spending more time on their phone looking for a website, for
a store that is convenient and easy to use on their phones.
And from what we know from last year mobile sales where almost 70% of the entire sales
that were happening.
Make sure that when you look at your website you check it on mobile, make sure that it
works, that people can see the product, that everything is working smoothly.
You don’t want to be the one who’s missing out on all the sales simply because your website
or your store is not optimized for mobiles.
Let’s dive into that - do you have any tips for us on how we can stand out from the crowd?
Number one everyone is going to do free shipping so jump into that bandwagon as well.
Think about different ways how you can do it.
You don’t have to do it for every single purchase, you can do it for orders starting
from $50 or $30.
If you reach that amount you get free shipping or if you buy two, you get free shipping.
A bunch of different ideas that you can think about so you don’t actually lose money.
Another thing is looking at a very clever email copy.
There are so many puns that you can do with Black Friday, Cyber Monday, Small Business
Saturday, and the upcoming holidays as well.
If that’s your store's thing and you are known for clever copy, definitely think about
ways on how you can implement that for the Cyber Weekend.
Another thing that I think is very good are flash sales.
Just because they come with a sense of urgency and nobody wants to miss out on a good deal.
Let’s say you do a really quick popup on your store that basically says we’ll be
having this huge sale for only two days and there is a little countdown that’s happening
as well.
People have a sense of urgency they know they only have two days to grab all the goodies
they want and that helps you out as well because if they miss out on these two days you can
think about extending that sale and that way get customers that left the cart and didn’t
make the purchase.
If you can afford a little bit more, think about maybe spending that money on sponsored
posts or Facebook ads or maybe even reaching out to some influencers it’s not something
that you absolutely have to do, but just considering that there are so many online retailers at
the moment and that the game is changing and that everyone really needs to find their spotlight
if you can afford it i think it’s a really good decision to spend a little bit of money
to either send your product to Instagram influencer who can then help you get sales through their
posts or spend a little bit on Facebook ads or Instagram ads.
If that is something that your brand can afford.
You can also make sure that your product pictures look spectacular that’s another thing to
keep in mind, most of our shoppers are visual people, we like to see things before we buy
them, it’s not so much about reading what the product is all about.
it’s much more about seeing what the product is about.
Maybe that is something you can do.
Order samples or if you have them at home even better, grab a friend go on location
shoot cool pictures and that way maybe you don’t even have to spend a whole lot, but
you get quality photos that you can use for your website and help with the conversion
rate as well, because people are mostly visual shoppers so they care about the product and
how it looks aesthetically.
Do you have any do’s and don'ts for us during Cyber Weekend?
Definitely, big don’t is don’t wait until the last moment to run a promotion, to fix
your store.
Like I said this is a huge deal and it makes up 30% of all annual sales and people will
be shopping.
You want to be prepared and get started with it basically now, you don’t have a whole
lot of time to waste if you want to make sure that there are deals going on your store.
Make sure that your customers understand the way or the path that you want them to take.
If there are call to action buttons make sure that they are clearly visible or if there
is a description that they need to read make sure that they can see it and just think about
these different user experience aspects that come into play when people are shopping.
Make sure that you have good selling points and one of the selling points you can use
for your store is customer reviews.
If there are people who made a purchase on your store, just make sure to ask them for
a little quote, put that on your website and it’s a really good selling point.
People want to trust brands that they are shopping from and if they see that someone
else has already made a purchase and even better is happy about the purchase they made
a great affirmation that I should do it as well, I should shop on this website because
it’s secure, people have done it before and they like the product and I just clearly
understand what it is that I have to do in order to get my product.
Another cool idea is if you are a small business owner, which I’m pretty sure most of you
might be, it’s really good to emphasize that.
There’s the Saturday that is completely dedicated to small businesses, it’s actually
called Small business Saturday and it’s basically about empowering all the local and
small businesses, people who are really trying to make their brand stand out.
There are a lot of different websites where you can actually download badges.
You can place them on your store, on your products, so that people see when they are
shopping on your store they are actually supporting a small business and that’s a really good
selling point that you can take advantage at.
Not only throughout these three days but as a constant reminder for your store.
Another good thing that kinda goes along with the badges and other things we mentioned is
talking about your story and how your business got started on your about us page or anywhere
else on the website.
Make sure that people know what your story is all about, simply adding the badge is good,
but you can step it up and take one step further with updating the bio, about us page, our
story page and making sure that message of your brand, your idea gets transferred through
and customers can see that and read that and learn more about your store.
Elina, thank you so much for all of this really great information!
Is there anywhere we can find more in-depth info.
Or to learn more about what you’ve been talking about.Yes!
We have a bunch of different blog posts that cover Black Friday, Cyber Monday and the upcoming
holidays as well so you can just check out the description and there will be links to
blog posts and other things.
Well, thanks for watching and best of luck this upcoming holiday season and don’t forget
to subscribe to the blog and Youtube channel.