So in this video I'm going to show you how to do native advertising. Now a
little bit about me. I've spent millions of dollars on advertising and hundreds
of thousands on native ads and I'm going to show you how to properly research
your competitors. Find the right ads, how to create an ad and we're going to... I'm
going to be walking you through live here on my computer. We're going to set up an ad
on a native advertising network and I'm going to show you how to just test things
out and make sure you can optimize your ads to be better. So let's get on my
computer and I will show you how everything is done. So, the format for
this video is first we're going to research, okay? Research is the foundational
element for all marketing. You want to know what your competitors are doing so
you can do it better. Second is we're going to create an ad.
Surprisingly easy. I'm going to keep this video pretty short and I'll show you how
to create an ad really easily then we're going to test it out. I'm going to do some
native advertising. Whatever. So let's get out of my computer right here. Let's
check out what's going on in the native advertising world. Now native ads, one
thing to understand is native ads show up they they look like suggested
articles and typically where they're showing up is on new sites or opinion
sites or what have you. So we're going to start on a new site called the blaze.com.
As we see this is just a commentary site and we're going to see you
know this this article that they post - " Realtor's beware bla- bla- bla- bla - bla. Now
typically, we're going to scroll to the bottom and we'll find the native ads
down here. Here we see it. We see Taboola feeds. So Taboola is a native
advertising network. And we see some native ads right here. They look just
like regular suggested articles. Here's one. If we scroll down, we see two more
native ads. See it in real tiny print. It says sponsored right here and shows the
name of the company - The Motley Fool -Wikibuy and let's open up some of these
sites. We see more native ads. This looks like... This is a an affiliate
and actually. So we'll look at that as well. So this is an affiliate
advertisement for solar panels, okay? Now here we go on one of the sites. We see
Newbury Park California Approves Little to No Cost Solar and they say if you're
paying more than $99 a month for power you might qualify for
zero down solar panels. Blah - blah - blah blah - blah and then there is an affiliate
link, it looks like right here. So these are affiliate links to go to a separate
site. This is an affiliate advertisement and this company will make money. The
company who's placing the ads on Taboola, each time somebody fills out
this form and requests a quote for installing solar panels. Let's look at
some of the other advertisements. Yeah, we see another solar. We see 20 places
to place 50k. Looks like they're doing ad arbitrage as their business model. Then
we see other direct responsible sites. 5 stocks for potentially building
wealth and you see this is an advertorial and they're trying to get
you to enter in your email address right here so they can continue to market more
products to you and I'm assuming they're probably offering something for sale
after you enter in your your email address. Let's check this out and sure
enough, they're offering a product or a newsletter for $99 to get their email
newsletter of the best stocks to purchase. tThat's this company's business
model is they're helping you find stocks to invest in. They're claiming to have
you know some sort of special information and you can you can purchase
a subscription to their newsletter to hopefully make more money from stock
investing on their website. And so and look at all these look at all these nice
charts. Everything's going up. It looks pretty good right? Subscribe to
this newsletter. So, let's get back to native advertising. Now once you've done
research on your competitors, you should have a few different advertisements to
start with. If you can't just find native ads for your competitors or for
companies similar to what you're going to be
advertising, what I suggest you do is you use some sort of ad spy tools. So
you can use a site like adbeat. You see adbeat right here.
Allows you to instantly uncover people's advertisements so we can search for
let's say if we want it to search for weight loss. So you can use adbeat to
find other companies who have you know advertising in your niche and we see
that this company is doing you know native advertising and we can see where
what their ads look like. If we click see top native ads. Now this software is a
paid subscription so we can't go any further but we can get an idea of what
some of their ads look like if I had subscribed to this service. But right now,
it's not necessary because we're not finding weightloss ad I just want to
give you an extra tool that you can use to find ads even quicker and easier. That
being said, I find just perusing the internet sometimes is the best way to
find ads in your niche. So given that we found some native ads using the Taboola
feed, we're going to actually go on their advertising network and set up an
advertising campaign just to show you how fast and simple and easy it actually
is. So if I open up a new tab and I go to taboola.com,
we'll see. This is one of the major native advertising networks and they
give some information on how you know their ads look, they have a video here,
they have resources, they've learning and they kind of explained to you how their
advertising network helps people who advertises with them, etc. Taboola places
ads on MSN, FoxNews, CBS, NBC and a lot of other major news sites. Thousands and
thousands. So it's a very effective way. I've personally spent thousands and
thousands of dollars with Taboola to advertise different affiliate products
that I was promoting in the past and it's very effective place to place
advertisement if you're targeting a very large audience, okay? I'm talking big
niches, such as you know health or wealth you know weight loss, skin care, muscle
supplements, making money, investments you know big niches where
lots of people want to buy the product. And here we are in Taboola. Now once
you've signed up for Taboola as an advertiser, you'll want to go
it's called Taboola backstage and this is where you set up the advertisements
that you place. Now in order to place advertisements you'd go over here to
campaign management and you'd click there and then you'll want to click this
button which says create new campaign. Now once we create a new campaign, you'll
get to the new campaign setup screen. So in our case, what we're looking for is
let's say we're looking to generate leads. So I'd click that if we're doing
that or I would click online purchases. It doesn't really I don't think it
really matters. I'm just going to say demo and branding text. Let's use... Let's just
say that this is our site, okay? Weekly Penny. So I'm just going to copy this site
and we're going to set up an ad around this page. So I would just say Weekly
Penny, okay? I'll click start as soon as review
these times are fine and native advertising, let's say that since I'm
getting you know in this example I am trying to get people to contact a solar
energy company. My assumption is that the solar energy company is only working
certain hours of the day. So in this case I might actually set my ads to only
appear certain times of day. So I might say okay Monday, specific hours and I
would say you know 9:00 a.m. to you know 5:00 p.m. okay? I could do that for all
of the things. Then I would set up my targeting locations. Say United States
or if I was targeting just a particular place in the United States I would
select that and I'm just going to say entire country and depending on what I
want I could you know change my selections. I want to I want only people
on desktops. Now here we go, you know let's say the bid amount
generally speaking, you want to start with a higher bid. So you can get into
what's called the algorithm. What you have to understand is there's plenty of
advertisers using Taboola. They're only going to show your ads if your bid is
slightly higher or on par with the next person. So generally speaking if you want
traffic you start your bids high and then you move it down. It's going to be much
easier to start high and then move down than to start low and move up. And the
reason for this is is simply because it's the advertising algorithms. If
Taboola's computer that manages everything sees that you have a low bid
they won't give you much traction. I don't know. I guess this is just personal
experience. I've always found more success in starting a bid high than low.
So I'm going to start it at two bucks per click. It's actually look at this. It
says that the bid amount is higher than our normal network bid range. I'm just
going to say approve and then let's do CPA goal or CPA goal for this campaign might
be $25. Spending limit, let's say our goal in the beginning is $250. We're
not going to spend more than $250 here and we'll do a balanced delivery.
This means that we are spreading our spend over the hours. We'll do optimize.
We'll leave this all the same and then we'll click continue. So after this, it's
just asking us to confirm our information and what I'll do is I'll
just click submit campaign, okay and then it will ask us to paste our campaign
URLs here. So what we'll do is just assuming that's is our website and as
you see... Let's let's copy and paste this link. We paste our URL into here. Now
what's funny is look, that you can see that this is an affiliate site just
because it has the affiliate ID right there. So we know 100% that this is a
affiliate marketing campaign that's running on Taboola. So here we just
click ad and what we'll do is we will create an ad based off of this. So it
already generates a thumbnail and it generates an idea of a title for us. We
could move forward and click finish right here. But what I'm going to do is I'm
going to tweak the ad to make it look more like our control here because generally
speaking, I only want to do advertising that is that is proven and effective. So
I'm going to actually take this ad and I'm going to do it very similar to that. So
let's copy the text of this ad, okay?
so California will pay you to install solar if you live near Newbury Park. Now
this would only apply to people that live close to Newbury Park. But let's
look at to see if there's some sort of dynamic parameters and I just
googled Taboola dynamic parameters and we see the first article here is dynamic
URL parameters for titles and we also have dynamic keyword insertion for
titles right here. So I'm going to open up both of these articles to
see if I can suss that out this information here. So this is pertaining
to tracking. So this is not what we're looking for. But what we see here in the
Taboola Help Center is dynamic keyword insertion for titles. So this is going to
help us out and what we see down here is that they have dynamic parameters for
country, region, DMA, city, platform or day of week. So this is good, okay? So this is
great and they even have an example right here of how to do dynamic titles
in Taboola. So we see everyone in city capitalized is talking about these shoes.
I don't know if you can see that but this is very helpful for making our
advertising more effective. The more your ads can relate specifically to that
specific user in that specific location, the more likely somebody will click on
your ad. So let's go back here. We have city:capitalized. So I will go back
to here and I will do...I will add in this dynaic
parameter, okay? State capitalized, we're going to change
this also for the city too. Now let's check to see if our ad is set up
correctly. Okay, it looks like city is right and we also see okay, they don't
use state but they use region. So this will include the region
including states that the users browsing from. So I need to change this around to
region and I click okay. So here we go. That is our ad and now what that ad will
look like is it will say whatever state somebody is based in, we'll pay you to
install solar if you live near whatever city the person is based in. This is a
great ad and this allows us to have a highly effective advertisement that is
we already know works if we're advertising solar energy. Now you can do
this for any niche. What I did was showed you just how to quickly find an
affiliate campaign on native advertising. I looked at the URL, I looked at a few
other things and I quickly set up an affiliate campaign on native advertising.
All I have to do now is click the finish button right down there and my campaign
will have launched. People, it's so easy to get started as an online marketer. If
you're interested in going deeper into this world, I currently work for myself and I make
over a million dollars per year as a marketer. If you want to learn more about
what I do and how you can be an affiliate marketer too, you can subscribe
to my channel and you'll get a free course. So click that subscribe button
and hit the notification bell if you want to be updated about live streams I
do. If you enjoyed this video, give it a like and if you have any questions or
are looking for any additional information in regards to native
advertising. Please post in the comments below and let me know what you'd like to
see me out next. Thanks for watching.