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you
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the idea of Pixma was really to think of
people as like pixel wearers you know
like you're gonna create my light canvas
you just give an object that has
computational power and communication
capabilities you can make magic
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you've seen all the videos from North
Korea or South Korea where you have
people lifting panels of different
colors to make video or images appear
within the stadium the Super Bowl is the
holy grail of the idea how to turn a big
crowd into a living canvas of light and
eventually even doing video with a crowd
so everybody is a pixel
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people are blown away the wow factor is
there when the bracelets going on and
you pull them off the first time
everybody starts cheering like
for the Super Bowl we gave away 80,000
hats to everyone in the audience all
these hats were embedded with the pixmap
system that reacted to infrared commands
that we sent from the catwalks we have a
very complex system because this is a
first video feed comes from video guys
and we have to crunch that video feed
and split it to map it in the entire
stadium so we have lots of servers and
computers that do all the computation
and then this goes into our own server
but then pipes it to all of our
transmitters that are laid on the
catwalk that signal is beamed at each
individual seat and the hats will pick
it up and this gives you a sense of how
it works here I have a small infrared
transmitter if you look at the Hat now
it starts going red if I switch to
yellow switch this for yellow and then
we can essentially do any color with the
infrared system
doing wearables is always a challenge
because you never know how people are
gonna use your product it's not a hard
object
you know it's flexible people can
stretch it people can do all sorts of
stuff so the main challenge for us was
to really embed the electronics and make
sure that regardless of what people will
do with it it will stay in position so
that we can still get a good signal from
our transmitters it makes the crowds
euphoric and also connecting with each
other it's really like a feeling like
okay we're in this together
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what really is important to me is that
everybody goes home happy it really
something extra and people see that I
care about them and to show that this is
really connection with me and offense
the most interesting thing about fix
valve is really the experience really
how people react to the objects that we
give them what they do with it and how
we give them the objects the light
aspect is nice but I think where we have
the most opportunities is related with
the interaction by reinventing
technology by really making our own
types of media we can create this moment
of magic where people are in a state of
wonder where everybody realizes that
they're part of the whole and they're
not just sitting watching the show
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