New brand alert here at SwissWatchExpo and Fresh from the Showcase. We have introduced a new brand
to the inventory. One I am super excited about, and I wonder if you can guess which one it is.
Good news for you, Bell & Ross fans up there. SwissWatchExpo is now carrying Bell & Ross in
our inventory. I'm super excited that we are, and I found my three favorite examples to share
with you today. Now the people who may not be aware of Bell & Ross is a French watch brand.
Although their movements and watches are Swiss made like everything else that we sell here for
the most part, it is a very relative baby to the Swiss watch game. It was founded as a company in
1992. So it certainly does not have the heritage of your Vacherons, your Rolex,
or Patek Philippes, but they still make fantastic watches, very unpretentious type of branding.
And it's an exceptional price point too. So this is something to consider if you're looking to
start building your collection to really getting into fine Swiss watches anyway, or in the first
place, I should say. They're mostly known as an aviation type of watch and actually some
of their more iconic designs you might notice, will have a square case, which is meant to sort
of mimic a control panel on an aircraft. That is not the case with these. The three that I
picked today are actually three limited edition chronograph pieces. But I do think that it kind
of shows the variety in the Bell & Ross line. They are known for those square cases, but
they make a bunch of fantastic watches and around chronograph. And these are the ones that I really
wanted to show you today. The first one might be my favorite, although it doesn't commemorate
anything in particular, this is called the Black Carbon version of a Bell & Ross chronograph.
And it has a beautiful black PVD coated case. That's the first thing you'll notice about
it. This is a very minimalist watch and I like it a lot. There's a little bit going on here,
but it is very subtle. The only markers you're going to notice are Arabic numerals at 12 and six,
but you'll see you get this a sharp contrast with the orange, both the sweep hand and LTD
to let you know, it's a limited watch here at seven o'clock, which I think is a really nice,
really subtle touch. Another thing that I love about these Bell & Ross chronographs is the
very micro date window that they put sort of off center here between four
and five. I noticed that a theme on a lot of their round chronographs,
and I really love it. I come down to date windows in one or two ways either make it massive and make
it a huge part of the design of the dial or make it so small that you barely notice it's there.
And Bell & Ross definitely goes for the ladder and it definitely fits the minimalist design
with this beautiful black watch here. You'll see you get bright white markers and on the
minute and second hands, and you only have a single 30 minute chronograph register,
here at nine o'clock in a sweep seconds, hand at three, realistically, I think it's all you
need. I do have chronograph watches. I rarely find myself using the 12 hour function, but some people
who may be making longer recorded times, keep that in mind when you're looking at this one,
but this is a very simple, minimal chronograph. You'll also notice no real rotating bezel here
to speak of at all. But another thing that really goes for it,
or that really adds a lot to this watch is the raised crystal too.
This is definitely a reminiscent of a Panerai watch, I think in terms of shape, but at 43,
millimeters is still a lot more of a manageable size than most Panerais that you'll see.
This is a beautiful NATO strap that it's on. And I do think the orange accents, I mean,
this is perfect for this particular watch itself and a real Halloween special. If you do say I do
love the black and orange combination here, while this might be my favorite,
these are a couple of great watches that might be a little more in line for the collectors.
The first one I will go ahead and do this one is probably the most interesting piece and it might
have the most interesting color. Here is a very bright white dial. This is what's called to be
Racing Bird chronograph. And this has meant to commemorate an experimental
aircraft prototype that is actually not in production,
but I also do think that that's in fitting with the Bell & Ross brand. They're very new,
they're very forward. They have a very modern sort of branding and text on the dial and all that.
So I do think that it is very fitting that they're not sort of a throwback to classic
aviation in a way that Breitling or IWC is this is definitely a sort of the forefront of
experimental aviation. And that is what they're meant to conjure in this watch. The first thing
you'll notice is the bright colors. It's a lot busier than the other one I showed you.
You do have a full set of Arabic numerals from one to 12 here. The second, you do still have the 30
minute and 62nd secondhand here. So there's not a third register. So it is relatively simple as far
as the chronograph goes, even though there's a ton on the dial, bright orange accents,
which you'll notice as a theme with all of these, but you also a great, great subtle detail that
I've noticed is if you check the track around the exterior of this dial, it alternates between gray
and blue, which I think is something you don't catch right away and something else I love.
You'll see, they go in the other direction with this date window. We actually have a three date
preview date window here, which takes up most of the right-hand side of the dial. If you're looking
at it, head on, this is a fantastic watch. It's a limited edition of, I believe 900 pieces. And
this is a completely unworn 2021 edition, so you will not find it in any better shape than this.
This one comes on a really great, simple and sporty bracelet, mostly brushed with a
high polished center link. So you do get a lot of variation there as well as screw down crowns and
pushers. So this is a waterproof watch and it also does have a fixed tachymeter bezel here in Duluth.
So you'll notice the round of chronographs from Bell & Ross. They don't necessarily
share a lot of traits. They definitely run the gamut, which is something I love.
Even if you go to their website and look at all the different types of chronograph watches that
they offer. It Is such a massive variety. They are not locking themselves into a specific design
that might alienate some people who want certain things with your watch. Maybe you do want a
third chronograph register. Maybe you do want a different colored vessel. Maybe you don't want a
bezel at all. They've got a chronograph that is going to check all of those boxes. It seems so
really. One of the reasons I'm super excited to start carrying Bell & Ross is there is a
Bell & Ross chronograph out there for everyone. I am convinced. And this,
I think might be one of them. If you're looking for one, that's a little more traditional and
on a steel bracelet. The last one here is one that the formula one fans might like the most.
This is a Renault F1 edition and wanted to save this for last, because maybe some people who are
familiar with Bell & Ross will know that they do have a long standing partnership, at least
relatively long-standing. As far as the brand is concerned, a partnership with Renault's F1 team,
one of the most storied and celebrated F1 teams out there. So it's a great get for them. As far
as I'm concerned, this has a carbon fiber dial, which is going to be one of the more unique things
about it. Definitely meant to mimic, sort of the design of their F1 cars. A lot of color on
this style too, just like with the racing bird, you do get orange minute and second hands here.
So the orange motif on the chronographs is continuing, but you get a lot more color here
in terms of the bright yellow, sweep hand and this tachymeter around the outside of the dial.
This one has a bi-directional rotating bezel. So again, it feels like every bezel you see on a bell
and Ross' chronograph is going to be different in some way. This one has a screw down crown,
but not screw down pushers, which is actually kind of my favorite way to lay out a chronograph case.
I do find a push screwing and unscrewing. The pushers constantly can be a bit tedious. This
has the same sort of bracelet as the Racing Bird, which I do love high polish center link, right
square in the center. So it doesn't even run all the way to the edge of the case. And this one has
a beautiful exhibition case back with its limited edition number on the back. I see this as limited
to, it looks like 999 pieces as well. Again, massive variety within the Bell & Ross line.
We're also carrying their more traditional square cases too. So if that is something,
if you're an actual Bell & Ross fan looking to expand to your collection, we've got that too,
as well as a wide swath of different kinds of watches that they have to offer. I'm super stoked
to carry this brand, but hey, if you don't feel that way about Bell & Ross, you know,
we've got dozens of other brands, thousands of other watches in stock, variety of styles,
variety of colors, variety of brands. And they're all here for you. So give us a call, check us out
and subscribe to the video and the channel. If you haven't yet, it's SwissWatchExpo.com.