Hey! Alex Berman here from Experiment 27
and this is what to do in the first 90
days after starting an agency. So really
there's two goals that you need to cover
in your first 90 days. Really in your first
30 days as an agency owner.
The first is get your first clients and
then the second one is hire a team to
deliver. So let's jump in.
Day 1-30: get your first 3 clients.
You can do this a number of ways. I broke
it down as a video - four steps to get
your first four clients. I also did a
video that broke down the actual email
scripts I used when I went out to go get
clients which are both very good videos
to watch if you want to do this, for real.
But at a high level, you want to go out
ask around your network. So look at your
former bosses or look at your friends
that work for bigger companies and once
you figure out the service you're gonna
offer. So let's say you want to do UX,
UI design, asking around should get you
at least a client or two. Once you
have those three clients you want to make
sure you get money from them.
Maybe I'll do another video on how to
get paid or the most effective ways
to get paid. I'll do that in a few weeks.
But, high-level, get your first 3 clients
and get money from them. Now, what do you
do with that money?
Most people that I've seen going to the
agency business.
Let's say they have a UX
background, you have a design background.
They're going to start doing the work
and then they're gonna look up 30 days
later when the work is delivered and then
they're gonna have to go out and go get
clients again. That is not the way that I
did at x27 and it's not the
way that you should do it in your first
90 days.
The next step is hiring a team to
deliver. So when I got my first client
for Experiment 27 it was a start-up
founder out in New York City, it was a
two-person team that were bootstrapping
their startup and they needed more leads for
their company. So I could have...
So I sold the contract and it was like
$2,000 for ten meetings
or something like that. Two thousand
dollars for a month and I went out to
upwork and I hired a guy to sales train.
And I hired another guy, he was from the
Philippines as a cold caller to knock
this out.
So from the beginning what you want to
do in your first 90 days is you don't want
to do the work. You want to focus on
sales. Because sales is what actually drives
the company. And then you want to hire
other people to do the work for you.
That's pretty key and that will separate
you immediately from other freelancers. So
as soon as you start hiring other people
you immediately become an agency and not a
freelancer and it let's you have more
time to focus. Then what you basically
want to do is try to shove as many
projects onto these guys as you
possibly can.
Let's say you close like five to six
projects. They can be low-cost because
you're really just building up your
portfolio, but you want to stay on top of
the production team as much as you
possibly can. At Experiment 27 I hired
Robert who ended up becoming my
co-founder, but his job now is just to
watch production and make sure that they
actually deliver on time and deliver
what they say they're going to deliver.
So finding somebody for that role is
important, but you don't have to hire for
that role immediately. It can start as
one of those designers that you hired to
do the work and then scale and then
evolve from there.
So those are the first 90 days. Basically,
hustle your ass off to get those first
three clients. Then use that revenue to
hire somebody to do the work for you. Do
not do the work yourself or else you're
freelancer and then stay on top of that
team for the next 30 days and then after
you've proven that process works, let's
say you delivered a couple projects, then
you go out and you sell more. From there,
the next step is to hire a sales team and you
can watch my video on how to build a
sales team as well to help you there. So
hopefully you found that valuable. If you want
more B2B sales training
subscribe to this channel. Like this
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of content and check out Experiment27.com
for agency marketing support.