- It's time for you to make some money.
In this video, we'll break down
how you can get in the digital marketing field
with little to no experience,
different digital marketing jobs that are available
for you right now,
and how much money you can make while you do it.
I'm Tory and this is How to Get a Job in Digital Marketing.
As always, if you like what you hear
and you wanna hear more,
subscribe, like, and comment to hear more.
Because today is all about navigating that job market,
click the link below to check out 22 job templates.
It includes free resume and cover letter templates
created by HubSpot.
In the last 30 years,
the rise of the internet, smart phones,
and deep data has completely changed
the ways companies market and promote
their products and services,
and in the process created a lot
of new digital marketing careers.
Marketing and promotional campaigns are essential
to almost every company.
That's why marketing jobs are so hot right now
and available at all kinds of organizations,
from large firms, to startups,
small businesses, to nonprofits.
Now I'm gonna show you some
of the best digital marketing jobs
and their salary ranges.
Remember, HubSpot has academy courses
that you can use to learn some of the very skills for
and get certified in the jobs I'm about to mention.
I'll tell you more about that on tip number three
a little later on in the video.
Social media marketer.
Social media marketer's responsibilities include
managing a company's social media presence,
monitoring online engagement,
creating content for social media channels,
and staying up-to-date on all
of the latest social media trends.
This position requires excellent verbal
and digital communication skills,
creativity, and proficiency in all major social channels.
SEO specialist.
An SEO specialist is responsible for improving
how a website appears in search engine result pages.
They do this by conducting keyword research,
making technical SEO recommendations,
and analyzing or applying metrics
on website and keyword performance.
If you're looking to work in SEO,
you need to be able to understand analytics,
read and apply website and search analytics,
and have a overall general knowledge
of search engine trends.
Email marketer.
The responsibilities of an email marketer include
creating emails that recipients not only open
but also engage with,
increasing revenue and sales, segmenting email lists,
and reading and analyzing data to optimize promotions
and open rates.
Content marketer.
A content marketer is responsible for strategizing
and executing content creation and delivery,
tracking metrics that influence content strategy,
and often managing a team of writers,
designers, and strategists.
Graphic designer.
A graphic designer is responsible for creating
any visuals used in marketing materials or campaigns,
both print and digital.
Conversion rate optimization specialist.
If you're a CRO marketer,
you can expect to handle auditing content
to measure effectiveness in ROI,
influencing content creation to ensure impact,
and using this data to optimize for improved performance.
To see a detailed description of any of the jobs
I just mentioned, please check out our blog
on "The Ultimate Guide to Marketing Jobs."
Now that we've seen some of those jobs,
let's talk about what it takes to actually get 'em.
(light music continues)
- Our software's the worst.
- Have you heard of HubSpot?
See, most CRMs are a cobbled together mess,
but HubSpot is easy to adopt and actually looks gorgeous.
- I think I love our new CRM.
- Our software is the best.
- [Narrator] HubSpot, Grow Better.
- One, figure out what type of role you want.
Sounds simple, but a lotta people just jump right
into applying to jobs without this very important step.
Make a list of what you'd like to do in your role.
What type of vibe are you looking for?
You can say things like,
"I like writing and telling stories."
"I like research."
"I like working with analytics
to help me create better content."
"I really enjoy working with a team."
By giving some thought early on,
you can find out which lane you fit into
and that's gonna be really important for our next step.
Step number two, get some proof.
Create an IG page, a website, a series of videos.
Be in the space that you're applying for.
If you're applying to be a social media manager,
manage some content on social media.
This will give you a chance to show growth,
along with the strategies that you used to get there.
This job that you're watching me perform right now,
it came to me in part because I had years worth
of successful video content creation experience
on my own social media page,
and I could break down the strategies that I used
to get there.
Start a channel, make a blog, invest in your Twitter.
These simple steps will help you stand out
from the crowd of marketing applicants
and hopefully skyrocket your chances
of actually landing the job.
Three, get a certification.
A certification is what you receive
when you complete a course in a desired field.
It shows that you know what you're doing
and that you're a student of the game.
Getting certified in digital marketing
is the embodiment of that statement.
There are lots and lots of courses and online classes
that will teach you the ins and outs of digital marketing,
but as always, we have you covered
with the very, very best in the game.
Click the link below to check out our free
digital marketing certification course.
We're talking lessons on digital marketing fundamentals,
building a content creation framework,
and how to find an SEO strategy that fits your goals.
It's a perfect introduction to digital marketing
for newbies and a great way to upscale
your digital marketing expertise
if you're already a veteran.
Four, make sure your resume and cover letter are on point.
Nearly one quarter, that's 24%, of hiring managers
spend less than 30 seconds looking at a resume,
which means if yours isn't formatted correctly,
you're going to be missed by a lot of very important eyes.
But again, click the link below
and you won't have to worry about that statistic.
It will give you free cover letter and resume templates
and we also included some resignation templates
to make sure that you don't burn any bridges
on your way out, if you have to leave.
Number five, Google yourself.
I'm serious, type in your name and see what pops up.
34% of employers say social media sites
have helped them decide whether or not
to shortlist their applicants
for a specific position or not.
As you search and apply to jobs,
you have to make sure your digital presence
is a good reflection for your potential employer.
Review your LinkedIn, Twitter,
and other social media channels to make sure
that they all promote the same message
and self-image that you're actually trying to portray.
Apply, apply, apply.
Apply, apply, apply, apply, apply.
Go to a site like LinkedIn, Glassdoor, Indeed,
or SimplyHired and type in some of the keywords related
to the field that you're interested in.
From what we were discussing a little earlier
in this very video,
we can put in words like writing, editing,
content creation, research, et cetera.
Type those keywords and add jobs or hiring after
to get more direct results.
You might get lucky and find a job that you're interested in
and a post from that hiring manager on LinkedIn.
Try making a connection with them
and send them a note on why you're the best candidate
for that role.
This might give you a leg up on the competition.
Listen, the world is becoming more and more digital
and the time has never been better
to get into this industry, but be warned.
There are so many different roles available now
that you can no longer just apply to an agency
or a company without being very strategic
about the position that interests you the most.
As always, if you like what you heard
and you wanna hear more, subscribe, like, and comment
to hear more.
Until next time, bye bye.
Free resumes and cover, it, ah.
And have general knowledge of search engine.
(mumbling)