What's been really interesting to see is how believable
the images that you see on the new panels (Crystal LED B-series)
because of the resolution, because of the color accuracy
and also when we see it through the through the VENICE camera,
the fact that these two are matched
well together really does make you believe that you're looking at a real image
as opposed to something that is a total illusion,
which is basically what virtual production is.
Resolution, obviously, is a big thing.
The finer the pixels that you generate, the more realistic the imagery can be
you put on the panels, the less challenges you're going to have with moiré.
Dynamic range is really, really important.
Color accuracy
There's a lot of things you know, at the end of the day, we're using these
panels not just as display devices, but there are effectively lights.
So they have to be able to produce the full gamut of lighting
that you would be able to expect
on a normal traditional set or even in the real world.
The collaboration between Sony Pictures and Sony on the Crystal LED display for
virtual production has been a really fantastic experience.
I think it's been, you know, we have a long history of collaboration.
I think that this product has
has taken it to the next level with that collaboration.
There's always been a willingness
to listen and adapt products, but this was a product that really,
you know, I felt like we pushed the envelope
a bit more and pushed Sony to to create a product
that not only we felt that we were going to need at Sony Pictures,
but that the industry would then be able to take advantage of.
And the engineers really listened
and took that feedback, and they've been fantastic partners
in creating this display.
The most important thing is benefit for our mutual customers
I think that,
you know, making great content should be about the creativity
and the creative process and the more we can do together
to take the drudgery, the technical complexities out of things
so that they can actually be creative.
I think this is the biggest win for us all.
Production is a very chaotic, controlled, chaotic
process and being able to perform reliably repeatedly under pressure
when you have a crew waiting on,
you know, every little thing you know
needs to go right in order to keep things rolling.
And that's a really important part of what Sony Pictures
is able to help Sony bring back into the engineering process.
And so, you know, I'm excited about what the next level.
What's next beyond virtual production,
because I think, you know, when we talk about the Metaverse and VR
and a lot of the other products
that that start to come along, a lot of what we're doing in
virtual production is completely applicable to that.
But being used in a different way.
So, so one of the cool things that I love the idea of
is that, you know, everything behind me is all virtual content
that exists inside the world of a computer.
There's another place that we live and play inside.
In the computer is game consoles and video gaming.
I would love to see simultaneous events
that take the real world, bring the virtual world
around the real world and the real world into the virtual world
So I think there's tons and tons of room for innovation on simultaneous events,
digitization of actors and characters and cinematography all blending together
to sort of make a metaverse of entertainment.