(rap music)
- Oh my God, oh my God! Hold on.
My costar, Gwyneth, is in the chat.
Hi Gwyneth.
Gwyneth, oh she knows Tyler.
- It's Ty's birthday too.
- [Gary] And it's Ty's birthday guys.
34 years old, looking good.
(rap music)
("Summertime Soul" by Kyle)
Go speak to the ones that have won the game,
who have been able to play the patience
game and let it come to them and go speak to the ones that are no
longer here, whether by their choice for our choice,
and all I just know 80% of them
regret not holding their breath,
you know, another six months.
This arbitrary like self-esteem
wrapped up in title play,
it just makes no sense when you've got everything going for
you and you're literally willing to change the course of your
life and career because of impatience on
a six or 12 month trajectory.
This is good, thank you.
("Summertime Soul" by Kyle)
What's up Instagram?
Vayner Nation if you are available on June 28th and you
want to take your business or personal brand or organization
to the next level, we've started this 4Ds program,
email me at gary@vaynermedia.com,
gary@vaynermedia.com
and I will have Tyler forward the emails to
the group here and we'll get on the call.
We'll get on the phone today
and give you the answers to the details.
We've also got a video that has
and I saw the highlight reel to the 4Ds.
(light music)
- [Steve] The Daily Digital Deep Dive is a one day immersion into
digital marketing the way that we do it here at VaynerMedia.
It's the behind-the-scenes look at the way we operate,
we're going to introduce everyone to the different
department heads.
These folks come together to share both the tools and tips
that sets them apart in the marketing space.
- [Man] The best content will always provide a personal value.
- [Woman] As adaptive animals, people have sort of changed
their habits and behaviors.
- As well as what they've learned from Gary.
- [Claude] I knew what he was really saying to me is culture
is always created from the top down.
- [Steve] Or other things that are kind of the intangibles of
what's made us Vayner.
- So what you just watched is our sizzle reel for 4Ds.
My email is right here, right now,
gary@vaynermedia.
Just the Claude part is worth $10,000 for your business.
I just genuinely believe that.
- [Tyler] We got to go. - [Gary] We gotta go.
- [Tyler] Yep.
- [Gary] Why are you such a dick, Ty?
Hold on, let's ask Tyler, let's ask Tyler.
- That's his job to be a dick kinda.
- [Gary] Well you used to have Ty's job, Nate.
(group laughter)
Now, from your perspective,
Nate, who's better at this job: you or Ty?
- It's a little different world.
- [Gary] I know but what do you think?
Deep down, you, right? - Yeah.
- [Gary] Okay, good. And Ty, you?
- [Tyler] Yeah, there's no doubt.
- Yeah.
- [Gary] And Scott, do you ever want to have that job?
- I think I can go for that.
- [Gary] Well not based on that whole August,
July thing.
(group chatter)
Oh my God, oh my God! Hold on.
My costar, Gwyneth, is in the chat.
Hi Gwyneth.
Gwyneth, oh she knows Tyler.
- It's Ty's birthday too.
- [Gary] And it's Ty's birthday guys.
34 years old, looking good.
Gwyneth, I love you.
(blows kisses) The world gets to see our stuff soon.
Love you so much. Miss you.
See you soon, I hope.
Okay, got to go 'cause Tyler's being mean.
Love you, email me if you're interested in the 4D.
I'll get these two handsome men
on the phone with you right away.
Gwyneth, I love you, talk to you later.
("Music" by K.A.A.N.)
- [Carmine] 'Sup Gary? - [Gary] Sup, man?
- My God, it's Carmine.
Nice to meet you. - [Gary] Carmine.
- [Andrew] 'Sup? Andrew.
- [Gary] Andrew, such a pleasure.
How are things?
- [Carmine] Fantastic. - [Gary] Good.
- [Andrew] Going super well. - [Gary] Great.
Any value I can bring you guys in this
quick five minute meet and greet?
- Honestly, this is one thing I've was telling Tyler,
is I don't really have an agenda in meeting Gary.
- [Gary] Other than creating context, right?
- Yeah, I just think you bring a message to a lot of people that
is massively valuable.
And you've been obviously giving a lot of direction to myself and
other people.
So my mom says you are so it's just one of those things
I'm in the city and
I just wanted to make the connection.
- [Gary] I'm glad. I get it.
That would be my move, right?
Build on context.
Especially when you have nothing that you really need,
the best thing to do is just face to name, handshake.
You build.
You never know, we may talk in 27 years from today.
Like I plan on being around and doing shit.
You know? - [Andrew] Yeah.
- So I get it. I appreciate it.
I'm glad you're here.
- [Carmine] I have all this energy.
I'm working like 80 hour weeks at the office,
trying to build something but
I feel like I don't have like that direction.
- [Gary] The North Star?
- Right, I have all this energy
but where do I want to go with it?
- [Gary] Yeah. I think that's a good question.
And I think (sighs)
I think one of the reason's I've won is that
I didn't stress about that.
Outside of buying the New York Jets,
when I was building Wine Library,
even starting VaynerMedia, I had a general idea of like here's
VaynerMedia's thesis.
If I scale me and what I'm good at,
good things will happen.
I knew nothing about the advertising industry.
I didn't know exactly what good things meant.
So one of the things I would tell you is that you don't have
to cripple yourself on what am I working towards.
What's my strategy?
Especially not at this age.
The number one thing you should focus on is to get as many
powerful and smart people within your company and in the city of
Detroit to know that you have that energy.
- [Andrew] Gotcha.
- That is far more powerful than anything you can imagine.
- [Andrew] Yeah.
- Make sure Dan Gilbert's mafia in Detroit.
- [Carmine] Totally, we're part of his like family.
- Great. Make sure they all know.
- [Carmine] Gotcha.
- Got it? - [Carmine] Totally.
- That's it. That is ROI positive.
Like people is the game.
All my friends and contemporaries wanted to change
the world as a disguise to become rich.
And I think I'm going about it the other way.
I on paper seem quite you know, narcissistic and things of that
nature to do the reverse. - [Andrew] Yeah.
- [Gary] Which is really rad.
I'd much rather start off as the selfish,
self promoter, Barnum and Bailey,
Billy Mays character who actually did the right thing.
Got it?
Such a pleasure. - [Andrew] Yeah.
Pleasure to meet you, man. - [Gary] Real pleasure.
- [Andrew] You excited for Ghana?
- [Gary] I am.
Gonna spent some time with a bunch of team members.
Now that I think we're on the dawn of becoming the creative
AOR, 'cause that's what I think is happening, right?
Like our perspective is we're gonna be below the line.
We think that Facebook commercials
are television commercials.
We think that everybody will trade on that currency in 24 to
36 months and we think we're gonna be the disproportionate,
you know the compounded impact,
I just genuinely think that we
are that shop when this all plays out because we're gonna
have the five years of being that loud,
that proud, that good at it.
I mean the videos we're making right now,
we finally are actually making output to my hyperbole and now
we will, now the easy part's ahead of us.
The tough part was getting there.
We are gonna produce 50, 500 examples of Facebook commercials
not television commercials that are gonna do well.
The (censored) work is starting to really matter.
So like (censored) entire above the line
creative TVC's for the
entire summer originated as Facebook commercials.
Facebook is so special because it's Google meets television.
- [Woman 2] Yes, yes.
- [Gary] And what that means is when I figured it out in 2000 as
a kid, 2001 or '02 and grew my business and wish I spent more
on Google, that's what drives me so hard into going to you is my
regret of not building a 200, you've heard that spiel from me.
- [Woman 2] Yeah.
- [Gary] Here's the difference, I just had blue letters that
said Silver Oak Cabernet.
You know the vulnerability to Facebook is the creative part.
- [Woman 2] Right.
- [Gary] Which is why but it's so powerful.
Because on the flip side, the reason people
like "Where's the beef?"
and "Just Do It" is the creative part.
I mean it's so special what you guys are actually sitting on.
If you're able to hit the crescendo moment of keeping the
attention of the world, still in your feed,
and the market catching up to what we already know,
it makes your $150 stock price
look like the best buy in the world.
I could sit and listen to every fucking story from 1958 agencies
to 1991 agencies.
What you learn from other people and what you guys lived,
for the rest of my life.
- [Avi] Right. - It's the biggest value.
I love that shit.
And look, I'm getting goosebumps.
It's how I make decisions.
On the flip side, I know what your writing is and I know it
better than anybody on Earth and I think I can help
and I like that.
Such a pleasure. Yeah.
Have a great day. - [Avi] Take care, Gary.
- [Gary] Thank you.
("LA To Paris (Instrumental)" by Koko)
So that dude's sleeping
and she's hustling and I am
coming off a red eye right to a
bunch of meetings, right to the airport and
now this long flight to Ghana.
So Justin, I don't know what you have for this episode but I said
my piece a couple episodes ago.
This is just the way it is.
Just grinding.
Hope everybody's super well.
Hope everybody's trying really hard.
Hope everybody's trying to figure themselves out because
once you figure it out it all happens.
Cutest couple ever, by the way.
Love these two.
Love.