- On this episode, I talk about Kickstarter,
Twitter, Facebook, and finally Ello.
- You keep asking questions
I'll keep trying to answer.
- Hey everybody, this is Gary Vay-ner-chuk,
and you're watching the #AskGaryVee Show,
episode 27!
Fun fact about the number 27,
Dee Milliner, our number one pick from last year,
is coming back off the injured list
to play this Sunday against the Chargers.
Quick little prediction, 37 Chargers, 7 Jets.
Let's go.
- [Voiceover] David asks: Instagram seems
great for jabs, but not for right hooks.
Any ideas or predictions on using it to make right hooks?
- David, there's an interesting thing here,
and I'm gonna deep today,
because I just got a whiff of the questions,
and so this could be a very deep episode.
A deep and deep episode.
I said it twice.
Deep and deep episode of the #AskGaryVee Show
is coming guys, so like,
a lot of you have left in the comments,
like, I like when you get very detailed,
I'm gettin' detailed today.
Let's get into it.
First, you have to debate the philosophy
of a holistic social media approach
of, should you just use Instagram
as a jabbing platform by itself?
Should Instagram be a place where you're jabbing,
because you also know a lot of your fans
follow you on Twitter and Facebook
and things of that nature,
and a lot of times, I mean, look,
I used Instagram as jabbing for the first couple of years,
a lot of selfies, a lot of sneaker shots.
Right?
But if you've noticed, with the #AskGaryVee Show,
I'm using Instagram as a right hook platform, lately.
If you look by percentage,
over my last 15-25 photos,
as a matter of fact, lately,
I've tried to throw some more jabs in
'cause I felt there was a little too much
right hook going on.
I'm now putting up 15 second versions of this episode
and in the copy saying
"Go into my profile, because in my profile
"I am linking to the current episode."
So the only way to actually drive people out of Instagram
is by changing your URL in the edit profile
part of your profile,
and so that's the way to throw a right hook.
And so, yes, you could put a piece
of creative on Instagram, that works,
and then, in the copy,
drive people that see that into your profile
and then link out and convert your right hook
as driving them there.
And so I've done both.
Though, I for a long time,
and still, probably, at this point
and that's why I'm testing,
I'm always going against my own stuff,
all of you could call me out and say
"Gary, didn't you say not to do that?"
I'm always going against my own POVs
to always taste, right now I'm not sure exactly where I fit,
but like, intuitively, I'm feeling that
the jabbing on Instagram is a great way to go.
So if you look at your whole thing as a holistic play,
and you're on all these platforms
and your core group is following you in multiple places,
maybe Instagram is where you're jabbing,
maybe Facebook is where you're throwing that right hook.
So, that's the deep steak on the bone, today.
Answer to that one.
- [Voiceover] Mount Dream asks:
What are your thoughts on using Kickstarter
to start a business?
- Mount Dream.
I wanna climb that mountain.
Mount Dream, Kickstarter.
First of all, I think it's a great way to start a business.
Tons of people have started businesses
on the back of Kickstarter.
Didn't Oculus Rift start on the back of Kickstarter?
And sold for two billy on Facebook?
So, what do I think? I think it works.
Here's what else I think.
I think there's a lot of people
that put shit businesses on Kickstarter.
This is a classic question of,
do you think this platform can work to do X?
The answer is always yes.
Especially when it's already happened.
The problem is, do you suck at it?
Do I think people can make
a million dollars selling on Ebay?
Yes. The talented ones.
Do I think you can make a lot of money
by making YouTube videos?
Yes. The talented ones.
Do I think that you could become
a Vine celebrity on Vine
and make lots of money, millions?
Yes. The talented ones.
And so over and over, my classic,
do I think a basketball has an ROI?
I do. LeBron makes a shit,
LeBron will be a billionaire because of a basketball.
That's the ROI of it. I will not.
So, can Kickstarter be a great platform
to kick off a business?
It can, but people that have bought into this notion of,
Oh, it's easy! Just go on Kickstarter,
people are gonna give you money,
and then you start a business!
They're lost. L-O-S-T, lost.
And that is the problem in our society right now,
all of this (bleep) works!
Do you have the talent to execute?
- Yo, what's up, Gary? And DRock, of course.
- DRock? - My name's Daniel Dennehy,
I'm a music producer slash
freestyle soccer athlete with Red Bull,
check out my freestyle soccer videos on Instagram,
@ImDanDennehy. - The plug, I love the plug.
- Okay, get that (bleep) out of the way,
no one wants to hear about that.
- Well, you wanted to drop it. - My question is,
is there ever such thing as too much jabbing?
You know, like, is there ever any time
where you should just not really give out much content,
or maybe not reply to everybody,
so you keep a sort of mystique, or a bit of aura about you?
Or should we just open the floodgates
and just have everything transparent?
What's your thoughts on that?
Thank you very much, God bless, peace!
- Peace!
Dee, as I'm gonna call you,
this is a great question!
And this is where I, you know I wrote that piece,
maybe we should link this,
Stunwin, follow along here, of the one like,
maybe my advice isn't good for you?
Yeah, the answer's yes,
there is an absolute time where there's too much jabbing,
and there's an absolute time where
maybe you should not be
in the exact jabbing business at all.
You actually asked two questions, Dee,
you asked, is there too many jabs?
Sure, the reason I wrote the book
Jab, Jab, Jab, Right-Hook?
Is 'cause the people that I thought
best understood social media
were in the jab, jab, jab, jab business.
And so, the other question you're asking is,
should I build a brand or create a scenario
where there's no jabbing?
You know who did that? Apple.
Apple is just in the right hook business.
Look at Apple's social media engagement.
Look at Apple's real care for their fans
over that 10 year period.
They just made the best crap they could make,
and then they dominated for that period.
Now, then, Samsung came along
and started playing with that vulnerability,
and now we have what we have.
But for a lot of people there's mystique.
Mystique or exclusivity, look,
there's a business model for me.
Here's a good example!
I'm announcing right now
that the #AskGaryVee Show is paywall only,
four dollars an episode.
How many of you are paying?
How many? Leave in the comments.
Don't (bleep) me.
And here's what I know.
90% of you are not paying.
But if I have enough of 10% of you
paying for four bucks an episode,
it might be a better ROI than what I'm doing.
I don't believe that,
because I like the jab business,
and I like building up the equity
and the awareness, and you passing on the video.
You know, to people. Caught that, DRock?
And, you know, I want that,
oh, that was, passing on would be sharing,
I actually did subscribe call-to-actions.
Subscribe anyway!
And so...
you know, there's absolutely a way
to play through exclusivity,
like the reverse of me is that person,
and that works, too.
It's about self awareness.
Do you know why I play the jab business?
'Cause I like you guys.
I just like people.
If I didn't like people, I would go the other way.
Never get to me, paywall,
hard to get to, secret events
where you pay a lot of money,
have an island where I charge you
a lot of money to come to.
But I like people, I wanna touch all of you.
Yeah, I know that sounded weird,
but I wanna touch all of you!
And not that weird way.
And so the answers were clearly
in that given response.
I am on fire today.
- [Voiceover] William asks:
Is there any strategy behind
following thousands of people on Twitter?
- There's an absolute strategy
to following thousands of people.
I employ it.
I do not consume content that much from Twitter,
or if I do, I'm thrilled to get the real stuff
along with the emotional stuff.
Too many people are utilitarian,
it's black and white.
I'm only gonna follow people
that put out good content
or things that I'm interested in,
because you use it as truly your news consumption,
and I think that's great.
As a strategy for a public figure
which I am, Z-list, but I am,
it's incredible how much it means to somebody
when I go and follow them.
And I'm very flattered by that.
And I get it, because I get super pumped
if a Jets player, I freaked out when David Nelson
our third, fourth receiver last year,
followed me on Twitter, 'cause it meant something to me.
So I understand it, I have the empathy for that.
So what is the strategy?
Guys, you've been watching a show
we're on 27 now,
I'm in the depth game.
I love the width game and I do a lot of strategies for it,
but I'm in the depth game.
That's why I'm doing this. The unscalable.
How many minutes late are we for this taping today?
15? Right?
I got real problems right now.
Things are popping up on my calendar right now.
I got problems right now
because it's also a heavy Jewish holiday,
and I gotta get the hell out of here
before the sun comes down,
or I'm in big trouble,
and I'm trying to squeeze in,
but I'm the depth game.
I didn't skip today, I'm taping for you,
because I wanna continue to bring you the stuff you want.
And you know what's the stuff you want?
You want me to follow you on Twitter.
'Cause it feels good.
'Cause you get to brag around your friends
who are also into social media,
or the Jets, or wine, and be like
Gary Vee followed me!
I get this as a consumption.
You know, it's funny, I look at stars,
celebrities, they go on red carpets
and they run into another star
that just bubbled up, and the one person's new,
so of course they're a fan of this person,
but then they're like, "Oh, I'm a fan of you!"
and they're blown away 'cause they're still fans!
We're all still fans, no matter who you are.
People that are way bigger than me,
when they find out that I tweeted them,
or favorite something, or say something about them,
they get so crazy, and I'm like,
"You? What?"
I mean, we're all fans forever.
And so there's an absolute strategy
in following a bunch of people.
It is about giving them something they want.
And when you give people something they want,
they appreciate it.
- [Voiceover] Everybody asks: What do you think of Ello?
- Alright, alright, alright, I get it, I get it.
It's been building, it's been building.
First of all, I'm on Ello, a lot of people don't know that
'cause it's Ello/Vaynerchuk.
'Cause somebody squatted Garyvee.
Give it back, give it back.
I think Ello's got some problems.
I think that when you raise venture capital money
like Ello did, 430,000, or I'm hearing 435.
There's a little bit of a problem there,
because they're gonna have to build a business model,
and so the question becomes,
if they're not gonna sell your data,
that means they're gonna have to charge you.
And so my question for you,
and leave it in the comments,
this can be the question of the day,
along with give me some of the feedback
for if you're gonna pay four bucks per episode,
is, and then critique the episode, by the way,
I wanna make a stake in the ground here,
for episode 27, too many of you are literally
answering the questions,
and I get all excited and see what you guys
think about today's episode.
Can we have a holistic answer?
Especially for you hardcore Vayniacs,
and the VaynerNation,
can you guys do me a favor?
The 150, 400 of you?
Can you critique the episodes and tell me this was,
for example, today you're gonna say,
this is by far the best one ever,
because you went into such detail,
I took a lot out of it.
Like, can you give me that, like,
your muscles look bigger,
can you give me like, critiques?
And then you can answer the question of the day.
Today's question of the day, jumping in backwards,
is will you pay $10 a month for Ello?
But like, back into that,
look, they're in a business model,
VCs want return on their investment,
they didn't just do it for kicks and giggles.
These guys, gals, people part of the team,
they need to build a product that delivers on that,
that is the intent, or at least somewhat,
you know, the question becomes,
are they gonna charge you for it?
Because that's really the only other angle
on a social network to really drive there,
and they may come up with something innovative
and God bless them, and I'm rooting for everybody
all the time.
My big thing is, people don't care
that you're selling their data.
That's right, let me say it again.
People don't care, because the dirty little secret,
and we're gonna look back on this video in three years,
six years, nine years, I'm gonna look smart again,
which is this: we actually want ads that are targeted.
I actually wanna see Lionel Richie and root beer ads
when I'm in the market for another pair of Pumas
or another pair of Nikes like I normally wear,
I want to see sneaker ads.
We want to see them, way, way, way more than you think.
And somebody will jump in the comments,
three or four of you, and say "No, no, no!"
Cool. Fine.
But the data, my gut, my intuition,
the things I'm seeing, is we'll take them
if they're good.
Once they stop being ads and they start being content
that's the forefront of what I'm trying to push, here.
That's what's going on back here.
When it actually brings you value,
and then, oh, okay, it sells you,
you know, like sports, like I actually like sports,
no wonder I buy jerseys!
Get it? So. A couple of things.
One: I think it's structured with some vulnerabilities.
Two: This has happened a bunch of times,
and we've seen this a bunch of times,
Despora, all this stuff, this happens a lot.
Three: so far, I'm not in love with the product,
that much, though I do like that they're moving,
and they're making changes, so big ups to that team.
My intuition early on is, I don't know,
I don't see it, like, becoming
the next Facebook, by any stretch of the imagination.
That being said, this is not normally in the process
where I draw a line and make a prediction.
I've many times said, I'm not Nostradamus,
I just know when to react,
it's too early for me to make my final call,
I wanna see more behavior.
But my intuition is they're gonna come out
and charge you, or do something else,
that is gonna turn off a lot of people,
not to mention, not as many people, theoretically,
excuse me, too many people, theoretically,
like the notion, but then when it comes to actuality,
like, we like a lot of things in theory,
but then we don't act on them.
This feels like one of them for me.
You heard the question of the day,
you just watched the best episode of this series.
I want you to have a phenomenal weekend,
and please, Jets, make my prediction wrong.
Keep asking questions!
I'll keep answering them.
On this episode, I answer a bunch of questions,
but the funny part is, they're here!