You know there's a lot of handy looking tools on YouTube. A lot of analytical
tools. We're going to tell you how to use several of them right now.
-Yeah. They can look complicated or analytic sounds technical, But it's
actually pretty easy and I'll show you how.
Everybody its world-renowned speaker and author Scott Christopher. You can see
some of that on my channel. I here with Nate, "Be the hero" Nate Woodbury. We have
so much we need to talk about. As mentioned, we want to just dig right into
the analytical tools that YouTube provides. All again, this is without a
subscription most of these. Right? I mean this is just a... -Yeah. You
have a YouTube channel and you have access to some amazing stats. We're going to
dive right in. -Dive away. -Okay. So, when you're in your video manager then
you click on analytics. -And that automatically just shows up there?
-Yeah. So, we learned your video manager, you'll come to click on
analytics. It'll take you to this overview screen. -Okay. -So, now pay attention
to what YouTube is showing you here on the overview screen. The thing
that's on the top left most is watch time. That tells me that watch time is
very important to YouTube, to the YouTube algorithm. -Because it's the first thing
they've got. -Yeah. If you are... Obviously, views are important to me. It's something
that's easy to understand, easy to track. "Ooh! This video had a
thousand views. This video had a hundred thousand views." So, we understand views.
But watch time. Watch time is controlled by... Well, I've got a 1-minute video and
people on average are watching 60% of it. So, this video is adding
6 minutes of watch time versus I've got a 2-minute video and it's got a
100% watch time. That's only... Yeah 100% retention rate. So,
it's only got 2 minutes of watch time. YouTube really likes people to stay on
YouTube for a long time. -So, for them clearly, even just the cumulative
total of watch time as it gets into the millions higher and higher is an
important value for them. -Yeah. -Okay. -Pay attention to watch time. Pay attention to
average view duration. -Okay. -Obviously, revenue is a good stat. Views are good to
look at. -Tell me, this is one of your clients, Limitless TV. Average view
duration is almost 7 minutes. How long would you say the average videos
are that you're making that you're helping him produce and
doing all that you do for him? -Yeah, great question. So, we always shoot to have a
minimum of 7 minutes. We don't always hit it. We try and get above the 10-
minute mark in most cases. -Okay. So, if you're if you're around 10
minutes, he's close to a 70% retention. -Yeah. -Basically on average. Okay. -And
you can see. I mean, this is showing the 6 minutes and
44 seconds. That day down here, it was it 5 minutes in 14. Up here is clear up
to 7. So, this is just showing day by day what it was. If I were to click on
this, It brings it up in full but then you see what's the average during this
whole 28-day period. -Oh, I see. This is just during that month. -Yeah. And you can
look... You can look... I can go back to the last 90 days. -And the numbers will change.
-Yeah. And you can see that we've had a higher view duration because the last
video that we had spike was a 20-minute video. That's very unusual for this
channel. But we made... We were real strategic. We made a video that was real
engaging and kept people with a high retention rate that did well. I mean if
you saw the revenue numbers on this channel, that's why. Because we had a... We had a
recent spike. -Okay. So, what else is important to the YouTube folks? -Okay.
So, what we were looking at is the summary. I can click on overview here. And
it... You know, it shows a lot of different things. So, get familiar with
what's on the screen here. I want to show you something else that I visit a lot
and it's real time. So, what real time shows you is what's been happening now
and in the last 48 hours. And you get to see views in the last 48 hours and in
the last 60 minutes. And if you scroll down, you'll see the videos but right by
default, they're sorted by date. So, this is a video that went live today. And so
far, since 9:30 in the morning, let's see it's 12:30. So, in the last 3 hours,
we've had 690 views. And... So, again. These are sorted by date. This is yesterday's,
this is the day before yesterday's video. In total had 4500 views. That's pretty
good. -Yeah. -Watch what happens if I click this column. It sorts it by the
videos that are performed the best in the last 48 hours. This is that video
that I talked about that cause the last spike. -Right. -And just in the last 2 days, it's at 55
thousand views. -That's awesome. -And you can scroll down and just see what are
the top performing videos over a rolling 48-hour period. This updates in real time.
You can see this little flashing red dot. And it says "automatically updates every
10 seconds." So... And as I've mentioned before, this can get addicting. Because as
you're looking at your stats, you know that it's updated every 10 seconds.
You're just like, "Ooh! Is it going up? Is it going up?" And when it goes up, it just
gives you this adrenaline rush or whatever. -I think it is a dopamine charge.
Yes, something. -And I always... I like to sort by the last 60 minutes. Like, what
videos are performing right now. And you'll see that this video is getting
1,300 views. This one is 150, this 150, 140. 110. I love these... -And looking at the
date... -Uh-huh. -Again, some of these videos have been out several months. -Yeah. -And
they are still in the last 48 hours. -This is definitely a slight note from the
analytics. But whenever you have one video that's performing exceptionally
well, it tends to to lift the other video. So, kind of like when the tide rises all...
But what's that? What is that? I know what you mean. -So, the tide rises, lifts all boats. -Right.
So, these videos are probably going to be some of the top performing videos. But
when this one does better... These numbers are all higher. And right
now, we've got 5 videos getting more than 100 views per hour. I love
that step. More than 100 views per hour on a video means that it's doing well.
And I... We've had on this channel at the peak of the spike, I think we had 10 or
11 videos at a time. There were all above 100 views per hour. So, that's
something I like to use, is real time stats. This is available on the the
mobile app as well and then sorting it by the videos that are
performing best in the last hour or 48 hours. Okay. Before we switch to
another type of stat, I want to show you something else that you can do. You
can look at the stats just for one specific video. So, just by clicking on it,
you can also do a search up here. If it's not one of the top performing videos, you
just want to search for a specific one. But now, everything that we're seeing
real time 48 hours, you see the stats for that for this one video. And
then what changes down here is the, is kind of the information.
Whether we're looking at device type. We see that a lot of people are watching
this video on their phone. We can look at geography. So, this video in the
last 48 hours, 17,000 is coming from United States. And we've been
getting a lot of interest in India. Which is really cool. I mean, we're
used to United States. We're used to Canada and Australia. -I wonder if there's
a... -Not seeing Australia in this list yet. But we've got South Africa there that
are all english-speaking. -This is mostly a real estate how-to type
channel. -And we're going to be making a video soon about the differences of investing
in the United States versus in the United Kingdom because Kris doesn't
doesn't do a lot outside of the United States. But a lot of a lot of viewers
are now... So, that's kind of giving us guidance as to... "Oh!" -Because you've looked
at the numbers you see that you're getting a lot of hits from India and
outside of the US. So, you've got to address that. And yeah. Yeah, that's
beautiful. -Alright. Now, let's look at another type
of stat. And by the way, if you turn off... If you just hit that X and that goes
back to channel Y -Oh, got you. -Subscribers is a fun statistic that I
frequent. And you can find that right down here. And a stat that they don't
show as much... This is fun. Because with this last spike, it made our previous
daily subscriber count of 100 or so per day like minuscule. Because we got up to
the 7 or 78 subscribers in a day. Which is fun. But that's not this video that
was a previous video that we filmed. If you want to watch that, watch it. We'll
tell you the whole story of how we caused that to happen. In fact, let
me just rewind a month so we don't... We'll just go back to May 1st. March 18 to May
1st 18. -There. -So, you can just see day to day how many subscribers are coming in
and you can look down below at where they're coming from. So, you see that
we had some people unsubscribe. We had some people subscribe and so that's the
the site. Alright. Another thing that I
like to look at... And this is pretty cool.
Obviously, revenue is cool and you're going to be here a lot. Now, what I want to
click on is right below that. Ad rates. So, this... And you can look at the different
colors representing different videos. That's what you see on the charts here.
But I actually... Most the time, I like looking at the chart. But this one I like
coming down here and looking at this column here called CPM. M is like in
Latin, M is the Roman numeral for the thousand. I want to say million.
But it's... So, this is like the amount of money you're getting per thousand...
On this video, it's got a CPM of 9.7. You see
this one down here is $15.40 cents. Best places to invest in
real estate. Advertisers like putting their ads on that topic. I guess. This
one here, not so much. Yeah. This is the one that you and I were talking about. We
made a video on this channel that was out of character for the channel. It's
the effects of watching pornography. And it's it did perform well in the channel
but as you can see, as far as revenue as far as adding subscribers and stuff like
that, it's obviously the worst CPM of the the videos we're looking at here. So,
that's kind of a good comparison that that showed up there. Okay. There's one
more stat that I want to show you. And this is... This is an important one that if
you study this and look into it deeply on each video, you can really
improve the success of your channel. And that's an audience retention. And I like
to look at it by... Let's go the last 28 days.
Okay, so we've reset all of our stats it's not specific to one video. This is
just channel wide audience retention, okay? And then we'll look down here and
say, "Well, right now, all the videos that it's showing here is sort of by watch
time. So, this is our one of our best performing videos or the best. -Yeah.
-How to invest your money in your 20s. And we've got an average percentage viewed
of 40%. Now, what's to understand, that's 8 minutes. Because
this is a 20-minute video. And so, the watch time is fantastic on this video
and 40%. I usually recommend people go 45% or higher. But
clearly, this 40% average percentage viewed video has done really well for
this channel. And you can look down at the stats and see, "Ooh! This video right
here has had 64%." And it's a longer video. That's... 64% amounts to 8
minutes. 8 and a half minutes. And so you can go look at the the video. And you
know, and see what is it. Could we make more videos like that? Or if you find one
that's lower... Let's find a low one here. Well, they're all doing pretty well. -And
we doing quite well. Nothing wrong with that. -Alright. So, this video doesn't have
bad... -Wel,l if it did, what would you do? -Well, I
can look at more. We'll see. We'll find one. -Obviously, if you find a
video that's performing that... Okay, here's one. 27%. Oh, that's the one.
"Effects on watching pornography." That's obvious because it's not relevant to the
channel. Here's something else you can do. Let's take just any video. Real estate
vocabulary. Okay, so we picked this video and... Is it going to play? We don't want
it to play. Oh, this is what we want. Now, we're looking at the graph. We're looking
at... Okay, had a... Oh, it did have 54. I thought I... Maybe I clicked on the wrong one.
Okay, in any case, 54%. And we can look at where
is it dropping off. And if we get down to the the very end of the video and that's
where you see a significant drop off, that's kind of an obvious point. And so...
But if that drop off were right here, then you might want to go to that
specific spot in the video and see.... -What you're doing? -What did we do? What did we
see? -How did we lose you? Yeah, right. -And so, study this. Especially early on
when you're kind of getting a fill for what videos are going to
be most successful. Look back at your history of videos and look at this
audience retention. And that'll just give you real quick answers this exact moment.
And you'll often find spots where it goes back up. And that means that
people actually rewound and watch that part again to have more
audience retention later... -I was going to say.
-So, it's pretty cool when you see that. You don't see it too often. But I don't know.
Maybe if we... Let me.. Oh, it's because I need... Yeah, there we go. Let's just click
on our most popular video. And we'll see what that retention rate looks like. Okay,
cool. So, we see that right here. Whatever happen in this moment, people really
liked. Pause that video. So, you know when you see anomalies or do you see
interesting things, you can then go in and go to you know, go to 6 minute 28
seconds or go to 7 minute and 5 seconds. See what happened between that
those 30 seconds and do more of that in your videos. In fact, I haven't
looked at that. So, I'm curious to see what happened at that moment. -Well, for
heaven's sakes, here we are. -Low battery but we're at the end of our
video. -Look at that. So, simple tools made simpler because Nate's kind of walked us
through some of the steps. But make sure that you absolutely leverage all of the
analytics. Because it's only about making your product better. Yeah? -Absolutely.
-Alright. So, obviously, we didn't cover everything in analytics. I'm really
curious what are you using in the YouTube analytics that I'm not and that
I really should be paying attention to. Share that below and then we'll you know,
obviously have a good collaboration here. -And we'll have our robot answer and kind
of talk back and forth. -We respond. Unless you swear, then you get filtered out.
-That's right.