(people talking) - Hey, this is Dan
from The Verge and I'm wearing Alexa on my face.
These are the new Echo Frames
which are actually glasses that have microphones
and speakers embedded into them
so you can speak to Alexa
as if it was an Echo speaker.
Now you can tell they kinda look like
normal glasses here
but if I take them off my face could see
that there's speakers underneath the bottom of it
and a couple speaker holes on each side.
There's microphone holes and there's a button here
to activate the Alexa voice as well as adjust the volume.
Then there's a swipe control here on the side
so you can swipe through things to agree to
various notifications and alerts and things like that.
Now what's interesting about these is Amazon
is not using bone conduction for the audio.
They said that they'd developed a technology
where the speakers will actually fire the sound down.
Now it's it's very loud in here in this demo environment.
You can kinda here the Echo Studio in the other room
kinda pumpin' some tunes.
But if I just you know say, Alexa play some music.
I get a little LED light right here
in my eyebrow area and then music is gonna
start playing through these speakers down to my ears.
And if I crank up the volume all the way
you might be able to hear it
but most people really aren't gonna be able
to hear it next to you.
It's a very weird type of unique, personalized experience.
Now part of the personalization of that
is these new VIP notifications
where Alexa will identify
what notifications are important to you
and only alert you about them on you're glasses
and let the other ones worry about it
on an Echo device or something like that.
Now in terms of glasses, these are like standard glasses.
They've got spring hinges.
They're they're an acetate frame
which is like fancier plastic.
They feel okay.
They're a bit light, they are very light in fact
which makes them pretty comfortable to wear
even though they have all these electronics in them.
You could put prescription lenses in them.
You could put sunglasses in them.
They are really you know typical glasses.
The way that you're gonna be able to get these
is you're gonna only be able to get them through
an invite only system
that you can request a new invite
or an invite for them starting today.
Amazon says they're gonna be shipping
by the end of the year and they cost $179.
(whoosh) Thanks for checking these out.
We've got a lot more on the site about the Echo Frames.
The Echo Buds.
The Echo Studio.
Like Amazon announced 15 different things today.
Be sure to check it out at theverge.com.
We're gonna have more videos for you on YouTube.
Stay tuned.