- Alright, so today let's talk about
how you can get more customers in 2019, and beyond.
But before we do, don't forget to subscribe.
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to get smarter with marketing and business.
So, let's talk about, how you get
more customers in 2019.
Well number one, number one over here is lives.
So, lives, whether it's on Facebook Live,
it's on YouTube Live, LinkedIn's coming out
with a live as well, Instagram Live,
wherever your customers are, go live.
If I were starting from scratch right now,
I would absolutely go with live because
it allows you to just speak, people see me on video too,
I can also make that into a Podcast form,
as well so audio, and I can also use a service
like Rev, rev.com, and caption the content.
I can also transcribe the content too
and I can hire a really good writer
or people that just likes writing
and then convert it into a long form piece of content.
That way I can make my content go further and further,
I can get the most out of it, okay?
So lives, I think are good, LikendIn I think, you know,
look you've gotta be to the audience, I think LinkedIn
when it comes out, they're starting to invite people
right now, definitely take a look at that.
I think, on a similar note too,
videos are not going anywhere.
You see people, myself, I really started to do video
a lot more in the past two, three years,
probably the last two years or so,
and things have really started to compound,
and that helps us so much, it helps our quantity,
because I can just shoot a video,
and then we can easily convert that again
into a long form piece of content.
So video, I mean everyone's investing more money into it,
if you look at it from a cost per acquisition,
when you're running adds, your cost
per acquisitions are typically lower.
Now, that's not always gonna stay that way,
but I am saying right now that that
is an opportunity to take a look at, right?
Because, there's still a barrier to entry
when it comes to video, and people are just too lazy,
they don't wanna spend more money, they're too nervous,
whatever it is, that's your opportunity to get better.
'Cause you're watching this channel right now,
you're trying to get better, okay?
Now number three, how do you get more customers?
Well, you know what you could do,
is you could also focus on retention, right?
So, if you focus on retention, customers are gonna
stay longer, but they're also gonna tell other people
about you 'cause you're so amazing.
And we think about retention what
can you do in terms of retention?
Well, you think about actually
building relationships with your customers, bang.
Wow, why would you ever do that?
I was actually talking about that today,
during a live, and I said, you know
when I first took over the company I was very hands-off
I didn't engage with the customers as much
but after I started visiting them in person,
after I started to get to know them better,
started befriending them, they stayed a lot longer, right,
so you think about relationships, that's a big one.
Now the other side of things to,
you might think this is tacky, but when you
actually get people thoughtful gifts, they remember you.
So I have this Cutco knife, in my office right now.
Even though I don't cook anymore,
but I still remember it, like it's sitting in my office
and I remember Chad, Chad, Chad,
like he keeps giving me these impressions.
It's like this little ghostly figure
that keeps talking to me, okay?
So when you think about that, when you get,
maybe you get someone a pair of headphones,
they will remember you for that.
I encourage you to have a gifting process
around it, if you haven't read anything
around gifting, read Gift-ology okay?
So, you know when things are going well
at your company, make sure that you don't only
gift your clients, but you gift actually your team too.
Because I would say, that's probably more important okay?
So the caveat is, you gotta make
sure your team is kicking ass.
Now number four, we talked about this.
So, actually if you haven't see the video,
go watch the video on content sprouting, it's basically
a video on how you can produce endless amounts of content.
The idea is this, if we're producing this one video,
and we just let it go, that's not
making the most of this video.
We wanna make the most of this video
by saying okay, you got one piece of content over here,
right, it can become two, three, four, right,
those can become little podcasts or maybe it can become
like you know a separate blog post, I might talk
about three separate points, you can expand those
into three separate points, and then those might
become videos as well, and it just
keeps going further and further.
So one piece of content can become 20 pieces
of content, can become 30 pieces
of content, and you're going a long way.
So you can call this omni-channel marketing
we're calling it the content sprouting technique.
Seed with one piece of content that
you're comfortable with, then sprout it into other pieces,
you could hire help for that, then you can pollinate it,
that means you're just promoting it.
So number five, last but not least,
what you can do is partnership.
A lot of people don't think about partnerships
because partnership isn't like you can run
paid advertising and get an ROI quickly,
but, what I can say is, you don't just build relationships
with your clients, you build relationships
with other people that are power players in this space,
and then you become partners with them.
Because, when you become partners with them,
they're gonna refer people to you,
or, here I'll give you an example.
If you buy web posting for example,
one of my friends, if you buy web posting
with a large company, his software is actually
one of the up sales in there, so let's say
the web posting company's getting thousands
and thousands of customers each and every month,
there's gonna be a small percentage that buy his thing,
and he's not paying for these, he's not paying
a lot in terms of advertising, he's doing
what is known as partner marketing.
And he's acquiring a lot more customers through these
other businesses that already have his customers.
So if you can think of strategic ways
to partner with other people, that's
a really easy way to get to scale.
In fact, one of my friend's businesses does over,
I believe it's gonna do about $170 million this year.
All these businesses were based off of partnerships.
If you can do a good job is that, you can build
good relationships, in the long term
for sure you are going to win.
So, I wanna know what your thoughts are,
let us know in the comments what you plan to do,
what you plan to do not just these five,
what tactics you plan to use to acquire
more clients in 2019 and beyond
or what you plan to use of these five over here.
And don't forget to watch the next
video, I will see you tomorrow.