Hi there, Coaches, Carolin Soldo here, and today I want to demystify the marketing funnel
for you, so you understand how to turn cold market into hot sales leads for your coaching
business.
Stay tuned until the end because I will also show you how to use one of my favorite systems
called Click Funnels to make your marketing automation simple and easy.
All about helping you go from passion to profits in your coaching business.
Before we get started, as always, make sure you hit the bell icon so you get notified
when episodes drop every Wednesday.
Now, imagine waking up every single day with new discovery calls booked in your calendar
with clients ready to enroll in your coaching programs.
Sounds like a dream?
Well, not when you have marketing automation ready to work for you.
With the marketing funnel we have installed, we book between 20 and 30 discovery calls
with perfect clients for our business every single day.
This is possible for you, too, when you understand how marketing automation works and how to
use it at a coach.
Let's talk about the six steps you need to go through to set up your very own marketing
funnel.
Step Number One is to decide on your objective.
I want to make sure you understand what we're building towards.
The objective of your marketing funnel as a coach should be to book discovery calls.
Discovery calls are sales conversations where you talk to your prospect and you find out
if they're the right fit for you and if you're the right fit for them.
Step Number Two in setting up your online marketing funnel is your expert talk.
Your expert talk takes the form of a 40-60 minute presentation where you take your clients
through this process of getting to know you, understanding your story, seeing what's possible
for them, understanding how this is possible for them, and then also seeing the results
that they can have by working with you.
As a coach, you want to use what I call relationship marketing.
You want to build a relationship with your new prospect who doesn't know you yet, right
from the start.
The webinar does a beautiful job at just that.
Step number Three in building out your online marketing funnel is to drive traffic to your
expert talk.
These cold leads have to come from somewhere.
You need to find a way to get your message in front of the right people.
Facebook ads, Instagram ads, YouTube episodes, YouTube advertising, Google advertising, Facebook
live streaming, and many, many more.
When you're building out your marketing funnel, you want to think about where your clients
are, which social media platforms they are most likely using and that's niche-specific.
Then, get yourself in front of them strategically by using things like paid advertising and
posting on social media to get your message in front of those client every single day.
Step Number Four is to actually deliver your expert talk.
We have gone from delivering our webinars and workshops live to now having them recorded
and automated so that our leads and our market can consume our information night and day,
literally 24 hours a day.
Step Number Five in your marketing funnel is the booking of your discovery call, which
is still an automated process.
As your leads go through the webinar and they watched your expert talk, which might be live
or it might be recorded, they then receive an invitation to speak with you or someone
on your team.
At this point in this funnel, they will make a decision about whether they want to book
a call with you or not.
So, you're sending your leads, in the funnel, right from your expert talk to your booking
calendar where your clients can book sessions for you.
This is how we wake up every single day in our business, and we see new discovery calls,
new interested clients, new amazing men and women from all over the world who want to
know more about how we can help them get ahead in their business.
Step Number Six in the entire funnel is then the hosting of the discovery call.
This is not manual anymore.
Not everybody will be a fit, and that's okay, but many of them will come ready and prepared
to say, "Yes, you're the right coach for me.
I want to work with you.
Let's get started."
Bonus.
Let me give you a really important bonus.
The four biggest mistakes that my clients make when they set up their online marketing
funnels, so that you can avoid them.
Mistake Number One is not driving enough traffic to your sales funnel.
If you don't have enough people going through this automation, you will not know whether
it's working, you will not know how to make decisions, and you can't evaluate whether
the different pieces inside of the funnel are doing their job.
The second mistake that many Coaches make is to pick a topic that doesn't do a good
job at getting clients into the funnel.
You want to pick a topic that is of high interest to your potential clients.
Think about the top four goals your clients have and what they want to learn and know
more about, and present your webinar on one of those topics.
The next mistake that many Coaches makes is not presenting the webinar in a professional
way.
They're either very shy, very nervous, the background doesn't look professional, or it's
very boring.
I hate to say it, but if you're talking like this and it all sounds the same, and you sound
like you're going to fall asleep and there's not engagement at all, they're not going to
stay on the webinar.
Your job on your webinar is not only teach them and educate your people, but it's to
entertain them.
They want to feel engaged.
They want you to feel excited and powerful and into what you're talking about.
The last mistake that many Coaches make is selecting tools that are not reliable.
Do yourself a favor and settle tools that are high-quality and reliable so that you
can make the best impression you can on your new prospects on your webinars.
Now, you understand what marketing automation is all about and how to use an online marketing
funnel for your coaching business.
If you're ready to take it to the next level and go one step further, I have something
exciting for you.
First of all, I have a web class for you.
It's my webinar, what we just talked about.
In that web class, I want to show you the three simple secrets and steps you can take
right now to get all the coaching clients you could ever want.
There's more information in this web class about the marketing you should be using, about
how to create products, about how to position yourself, and so much more, and everything
you need to get the perfect clients right now.
There's a link in the description below.
Simply click there and grab one of those seats, right now.
If you liked this video today, make sure you hit the Like button below, subscribe to our
channel if you're not already subscribed, and I can't wait to see you next week.
Take care.
Do you want to build a successful online coaching business, but you're not sure how to get started,
and you're scared of wasting time and money on the wrong steps?
Let me be your Coach and show you the right steps to quickly launch your business, attract
the perfect clients, and multiply your income.
To learn more, go to coachingbusinesstraining.com.