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>> Hey, welcome back everybody Jeff Frick here with theCUBE.
We're at Data Privacy Day
2018 here at downtown San Francisco,
the LinkedIn headquarters,
gracious enough to hose this event.
Bigger than last year, last year we were
here for the first time at Twitter.
And really the momentum continues to grow
'cause there's some big regulations coming down
the pike that are really going to be into place.
And have significant financial penalties,
if you don't get your act together.
So, we're excited to have the new Russell Schrader,
the Executive Director of
the National Cyber Security Alliance Organization
behind this event.
Russ, great to see you.
>> Thank you very much for coming today,
it was a great event.
>> Absolutely, so, you've been on the job, this job,
you said like less than two weeks.
>> It's true.
>> What do you think?
I mean then they throw you right into the big event.
>> Well, I've known the organization, I've known the event.
But the staff really has done an outstanding job.
They made it so easy for me,
everything that they've done has just been terrific.
They lined up fantastic speakers,
they picked cutting edge topics,
they put together a really well paced program,
and it was just a terrific day for all of us to get in,
really have some good discussions.
>> You're off to a great start. (chuckles)
>> Thank you. (both laugh)
>> So you said you're familiar with your orginazation.
You know, why are you here?
Why did you take advantage of this opportunity?
What do you kind of see as the role of this organization?
And where do you see the opportunities
to really make some significant impact going forward?
>> Sure, the National Cyber Security Alliance
is a who's who in the organization.
People who really care about cyber security.
Who see it as part of their social obligation.
And it was a wonderful group that I'd worked with before.
When I was at Visa and I see now,
coming in as Executive Director,
to really take it to the next level.
We really are pushing, I think,
on four separate areas that I think
there's a lot of opportunity for it.
Doing more cooperate work.
Serving more consumers,
more consumer education, more consumer awareness.
I think working with educating staffers on the hill
and in regulatory agencies in D.C.
on changes and technological changes.
And the cutting edge stuff.
But in also, I think working academia,
sort of getting involved and getting some of the scholarly,
the cutting edge, the new ideas.
And just preparing for what's going to happen
in the next few years.
>> Right, that's interesting
'cause you guys are National Cyber Security,
security is often used
as a reason to have less privacy.
Right? It's often the excuse that the government,
big brother, would used to say, you know,
"We need to know what you're up to,
we've got red light cameras all over the place
to make sure you're not running red lights."
So, it's an interesting relationship between privacy,
security, and then what we're hearing more and more,
really, a better linchpin to drive all this,
which is, identity.
So I wonder if you can share your kind of perspective
on kind of the security versus privacy.
Kind of trade off and debate.
Or am I completely off base
and they really need to run in parallel?
>> Well, they do intersect a whole lot.
People have talked about them being
two sides of the same coin.
Another speaker today said that security is a science
but privacy is an art.
As part of it is, you know, security is,
the keeping the data in one place,
the same way in as when you put it out.
Sort of an integrity piece.
You know, it isn't being misused,
it's not being manipulated in a way
and it's just not being changed.
So that's a security piece.
The privacy piece is people choosing
what is used with that data.
You know, is it to help me with an app?
Is it to give me more information?
Is it to give me games to play and things like that?
So and that leads into a lot of different advantages
in the web and on the internet.
Now, identity since you put in a trifecta of big terms.
>> Everything's got to be in threes, right?
>> And there's three reasons for that.
I think that, you know,
the identity part is part of who are you.
Now on the internet you can be a lot of people, right?
The old cartoon was, you know,
on the internet no one knows you're a dog.
Well, on the internet, you can be a dog,
you can be, you know, the person who you are at school,
you can be the person who you are among your friends,
you can be the person who you are at work.
And those different selves,
those different identities, are the internet of me.
And we just need to make sure that you are
curating your identities
and sharing the information that you feel comfortable with.
And that making sure that those are
reaching the right people and not the wrong people.
>> Right.
So, there's an interesting kind of conundrum,
we cover a lot of big data shows.
And, you know,
and there is kind of a fiduciary moral
and now legal responsibility as you're collecting
this data to drive some algorithm, some application
that you know what you're using it for.
And it's a good use of that.
And you have a implicit agreement
with the people providing you the data.
But one the interesting things that comes up is
then there's this thing where you've got that data
and there's an application down the road
that was not part of the original agreement.
That no one even had an idea whatever happened.
How does that fit in?
Because as more and more of this data's getting stored.
And there's actually a lot of value that can be unlocked,
applying it in different ways, different applications.
But, that wasn't the explicit reason that I gave it to you.
>> Right, right.
And that's really tricky
because people have to be really vigilant.
There is that education piece.
That is the personal responsible piece
to do business with companies
and with apps that you feel comfortable with.
But, you still have to trust but verify.
And you do want to look into your phone,
look into your PC, look into your other device.
And figure out where things have changed,
where things are moving.
That's one of the great things about being
in the Bay area today is innovation.
But innovation, you just want to make sure
that you are participating in it
and you're in the part of innovation that's best for you.
>> Okay, so, you mentioned academe, which is great,
we do a lot of stuff at Stanford,
we do a lot of stuff at MIT.
So, as you look at kind of the academic opportunities.
Kind of, where is some of the cutting edge research?
Where are some of the academe focus areas
that are helping advance the science of proxy?
>> Well, you named two of the
most forward thinking ones right there.
So, I'll add to that
just because we're talking about Stanford,
we have to talk about Berkeley.
>> Jeff: Yes.
>> Right and Berkeley does have
the whole group in privacy and law.
On the east coast, in addition to MIT,
you see George Washington is doing some things.
George Mason is doing some things.
And so you want to reach out to different areas.
Cornell is doing things as well.
So, we want to be able to figure out,
where are the best ideas coming from?
There are conferences already there.
And maybe we can convene some papers, convene some people.
And source out and give a little bit
of more push and publish to people
who otherwise wouldn't be getting the
kind of publicity and encourage the kind of research.
In privacy and in cyber security.
Because there is the business
and the consumer educational component.
Not just, you know, the tech component to the academic work.
>> So, before I let you go, last question.
Where do you see is the biggest opportunity?
Where's the biggest, either gap that needs to be filled,
you know, kind of positive that's filling in negative,
or an untapped positive that we've
just barely scraped the surface of?
>> Well, I think it's all about the consumer,
to a large extent, to large one.
You've got to figure out, how do you make your life easier.
Right?
Go back to the iPad introduction,
nobody knew that they needed an iPad
until they realized they couldn't live without it.
You look at what's happened with mobile, right?
Now, the idea of having a wallet, is on your phone.
So, while I'm waiting in line at the grocery store,
I'm checking my messages, I'm texting back and forth.
And I just point my phone and I pay.
Those kinds of areas are the kind of innovations
that are consumer facing, that I think are really terrific.
There's a lot of business work as well being done.
But you have to figure out where that's going to go
and I think the consumer just has a fantastic opportunity.
>> Alright, well good opportunity,
look forward to catching up a year from now
and seeing how much progress you make.
>> I think we had such a great program this year,
I can't wait til next year, thank you.
>> He's Russ Schrader, he's the Executive Director.
I'm Jeff Frick, you're watching theCUBE,
we're at Data Privacy Day 2018 in San Francisco.
Thanks for watching, we'll catch you next time.
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