SunnyLenarduzzi: For the bright side of branding, business
and being your own boss.
Hey Boss, it's Sunny Lenarduzzi.
Welcome to The Sunny Show - for the bright side of branding, business and being your
own boss.
It has been a minute since I've done a tech tutorial, and there's one question that I've
been asked so much over the last couple months.
I feel like I'm being forced into doing this tutorial.
I’m kind of going back to my roots of doing this tech tutorial, so I'm excited to share
this one with you guys.
You guys know that I use live streaming all of the time especially when I'm launching
products or I'm launching courses.
I love to use live streaming, and I'm often asked when I do my live stream, "How do I
make them look so good?"
Well, there's a little secret and a few tools that I use to livestream from my desktop and
make them look perfectly branded for my business, and you can do the same thing in a matter
of a few steps so that's what I'm sharing today.
Let's dive in to the techie tutorial.
Okay, so step number one is to make your graphics.
We are going to do 1920 by 1080, and those are the dimensions that you want to be using
for your livestream graphics.
We're going to design in Canva, I use Canva for pretty much all of our design in the business,
I love it.
You've heard me talk about it before.
It's one of my favorite tools.
Okay, so what we want to do is say I'm doing a live stream on how to get more YouTube views.
This is a paid Canva account but you can also do this in a free account.
How to get more YouTube views.
Okay, so we're going to do that in our brand font which is this, and we're going to move
this over here.
I'm going to make this bigger move that up and then I'm actually going to put a background
on it, so let's do just a gold background.
Oops.
What I meant to do with that elements, you do that any of these shapes there, I'm just
going to use a square and we're going to make that square gold.
What I'm going to then do is move this over here, move this like that and we're going
to arrange that, so that's in the back and this is in the front.
I will then add another subtext that has my name on it, that way if people are sharing
the live stream which fleetly will be, people will know who's hosting it and it gives you
more brand recognition.
Let's make that a little bit smaller.
That's going to go right there, okay.
That is going to be just our graphic for when we go live.
Now, what I also want to do is I want to create a cover graphic, so what we want to do here
is have something that people can see while they're waiting before you go live.
The value of this is that you can go live without actually being on camera before you
start your training so that people can know where the link is, and can be there in the
waiting room almost before you start your live stream.
For this, I do the background in black usually.
What we're going to do is add text, and we're going to say, YouTube training starting soon.
One little added tip here that I really like to do to encourage engagement because the
more engagement you get on your live stream the more reach your live stream is going to
get on Facebook live.
What I like to do is put a question on here as well, so let's make this 88, it's really
big.
Then what I'm going to do is add a question, so we're going to say, what is your YouTube
channel name, so we will do this guy and will do that in let's say 42 and we'll do that
in gold, and we'll say comment below.
That way you get the conversation started before you even come on camera, and you'll
see exactly what I mean by this in just a second, so everything is centered.
It looks good.
When you go to download it you just hit download, and then you're going to drag the folder,
it will show up in your downloads up here, and you drag it onto your desktop or into
an area that you can easily pull from.
We're going to do is we're going to drag this guy on to the desktop, so it's easily accessible.
That is step one of designing your graphics in Canva.
Step two is opening up OBS.
Hello.
Okay, so there's a few things that you definitely want to have here, so I'm actually going to
delete this guys, we can start from scratch.
To add in elements to your live stream, you just go down here and press add, so we're
going to add something in just a second but if you guys are a little overwhelmed by what
OBS is, it's Open Broadcast Software this is what I use and a lot of people use to broadcast
live on Facebook from their computer.
What you want to do is first and foremost you put a link below that we follow every
time we go live, because it makes the process a lot easier it's a quick step by step of
how to do it.
We want to first and foremost before we go live on Facebook and remember that link is
below if you want to review it every time you go live, but before we actually go live
we need to make sure that the live stream is going to look good.
I'm going to walk you through this.
The first thing that we have here, the first element is actually me on camera we want that
to be visible to the audience when I'm live.
If I turn that off, you can't see me anymore, so that element is there.
The next thing is the screen so I can actually share my screen with the audience while I'm
doing a live stream.
The last thing I want to add in here is the images, so we're going to do intro graphic.
Okay, so we're going to upload this because this is the graphic that we created in Canva,
so it's going to be this guy, so add that in, and you'll see we're going to go.
All right.
This will be the very first thing people see when we go live.
If I take that off and that's what I do when I go live, I just quickly press the eye and
then people will see me and not see that intro graphic.
The next style we want to add in is the, we'll call it like the title graphic, which will
have my name and the title of the training on it.
What we're going to use here is this guy.
[inaudible 00:06:48] like this, move that over slightly and what we're going to do is
we're going to move this guy below the video capture device because we want to make sure
that people can actually see me.
Now, this is something you can kind of play with, you can kind of like how it like that.
I mean I can move my positioning.
You can play with the graphics, I've done graphics that don't have this exact set up
before and actually have a computer graphic on there and I put myself in the computer
screen.
So you can do really whatever you like, you can just have it set up like this so you have
the white bars in the top and bottom, or like I said I could just adjust my position and
have a full screen of me on camera.
You can set it up however you want to see what you're looking for and just kind of play
around with it.
Those are the graphics that you need, so when you start your live stream this is what people
will see.
Obviously, that red thing will be on, and then when you take that off, "Hi.
Here we are.
Let's start the live training," so that is step number two of setting up OBS to be branded,
so when you go live on Facebook it looks good and it looks like your brand colors.
Okay, step number three is actually going live.
We're going to go live on my Facebook page, I'm going to show you the set up to go live
on a Facebook page.
There's also a way to go live in a group using this method, and like I said this link is
below this video because it's a great resource so kudos to iag.me on creating great guide
for going live no matter if it's a Facebook page or a group, but what we're going to do
first and foremost is we're going to go live on a page.
This is how to do it, so what you're going to do is go to your page, this is my page
Facebook.com/SunnyLenarduzzi and I have gone into the publishing tools, then videos, and
I want to hit go live.
This is really, really important this link right here, the stream key, we're going to
need that in just a second.
What we're going to do is go next, and you can post your title of your video, so we'll
say, YouTube Training, put any links that you want to have in there, and then the video
title we'll just call it the same thing.
Training, oops, and then any tags so we'll say YouTube, Video Marketing, that's good,
and Social Media.
What we're going to do is we're going to make sure that we put this stream key now, so now
we connect the two.
We've gone on the Facebook page, we've set everything up.
Now, what we need to do is go to settings in OBS, go to stream, and then you're going
to copy, and well not copy, you're going to paste the stream key that you just copied
from Facebook right here.
We've done that and then we go start streaming this, this is not mean they are actually live
on Facebook yet.
This is before you actually go live so you can just see what it's going to look like.
We're going to start streaming, and then we go back here, and in just a second it'll pick
up and show us that it's actually working.
Now you can what that's going to look like so we don't want that to be the openings,
we want to do is change it to this, and you'll see it change just second.
There's about a, I don't know 10 second lag here, so just keep that in mind when you are
going live.
There you go.
That's what people are going to see, and then all you do is hit go live, and you are live
on your Facebook page.
My other tip for this is when you are going to go live using this method, I do recommend
having your phone or another computer set up so you can actually monitor comments while
you're going live and also be adjusting your graphics or showing your screen on one computer
and doing the comments on the other computer.
There you go, that's how you go live on Facebook using your computer and making it look branded.
Now that you know how to make your live streams look amazing, and there's actually a link
that I always refer to when I'm about to go live and it's a recap of everything that I
was told you guys, so you can grab that below this video.
The great article just with all of the steps you need to know if this wasn't clear enough
for you but it should be, and if you want to launch your own course and you're interested
in using live streaming and getting started in growing your business through course creation,
I have a course concept checklist that you definitely want to snag below this video as
well.
Don't forget to join thousands of entrepreneurs in the Be Your Own Mastermind group, you join
for free below this video at the link and have the support of thousands of bosses from
all over the world who are trying to live a life on their own terms.
If you like this video hit the like button below, share it with somebody who needs to
know this techie tutorial trick and be sure to subscribe.
Thank you guys so much for watching, I'll see you in the next video.
Have you been thinking about using YouTube to grow your business, but you're not sure
where to start and you're scared of wasting time on the wrong steps?
Let me be your guide and I'll show you the right steps to ranking on page one for more
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Learn more at Bossyoutubestrategy.com.