In today's video, you're gonna learn how to set up
a webinar and turn it into sales for your business.
I'll teach you what tools you'll need, tips on how to get people
to buy at the end of the webinar, and finally, how you can set
it up to automate so that all you have to do is sit back
and watch those sales roll in.
What's going on.
Welcome back to Learn with Shopify, where we give you the
knowledge you need to start and grow your online business.
I'm your host and creative strategist Michelle Bali.
Let's hop into it.
All right, so what is a webinar and how does it work?
A webinar combines the words, web and seminar.
They are presentations hosted online using webinars software.
During these sessions, experts shared knowledge,
ideas, and product demos.
Here's the flow of a typical webinar.
First you'll identify a valuable topic to present on, and then
you'll make a presentation deck.
From there, you'll market your webinar, hosting it either
live or as a prerecorded video.
Within the webinar, you're going to want to focus on teaching
and building relationships.
At the end of the webinar, you'll offer a paid service or good
you'll close in on those sales, and finally you'll remarket.
Or in other words, you're going to follow up with that
audience that didn't purchase in order to encourage more sales.
So, what is the purpose of a webinar?
Here are a couple of reasons why you might want to do a webinar.
The fundamental purpose of a webinar is to lead customers
closer to making a purchase.
New leads in sales are what make webinars so valuable, but webinars
also act as a validation tool.
So during your webinar, you could sell a physical product or
a digital product or a service that doesn't even yet exist,
and see if there's interest before investing months of
time and money developing it.
Webinars also help you gain recognition as an
authority in your industry.
They also help you gain exposure to a new audience and
help build your email list.
The nice thing about webinars is that you can get real time feedback
from your audience about your offer, that you wouldn't get if
you were to just fire off an email.
And finally webinars are amazing at scaling your sales funnel
and generating passive income.
Once you perfect your webinar, there are steps that you can take
to automate it so that you can do other things, enjoy life and
just watch those sales roll in.
So stick around until the end of the video, where I talk about
how to set this up step-by-step.
Who should do webinars?
Webinars are traditionally popular for businesses who
sell online courses and digital products in the business industry.
If you sell physical products, webinars will work too.
Ultimately you can be in any industry and be successful
with your webinars.
The key is to create content that people are going
to want to tune in for.
How to choose your webinar topic.
So how do you come up with a topic that people will absolutely
need to be present for?
Coming up with the topic is a mix of providing value for your
target audience and tying it back to your sales offering.
So for example, if you're selling online cooking classes, you
might want to host a webinar that walks through a popular
recipe, and then plug your cooking classes at the end.
You'll increase sales, if the educational outcomes are
related to the final pitch, and there is a fine line with
this, so you want to be mindful.
So for example, if you're teaching people how to start their own
skincare line, you can offer them a paid course at the end on how
to formulate their products, but you wouldn't want to offer them
10% off your brands' moisturizers.
People signed up to learn how to build their skincare business,
not to shop for skincare.
What you can expect from webinars.
Here are the results that you can expect from your webinars.
There will be more signups than attendees.
This is always the case, so don't be discouraged.
Sometimes you won't make a single sale, and sometimes
you'll be surprised at how many sales you actually made.
When this does happen, take note of what you did to be able to repeat
what resonated with your audience.
Now let's get into the nitty-gritty of how to actually
get in and set this up.
How to set up your webinar.
So first we'll be covering how to set up your live
webinars and then we'll get into your automated webinar.
Step number one is creating your deck.
You can use Google docs or make a PDF presentation with Canva.
A visual presentation will keep people engaged.
You want your content to really pack a punch and give away
valuable advice so that even if people don't buy your products,
they're going to walk away with value and remember you for that.
Step number two is creating your signup page.
So next you'll create your signup page.
When you're marketing your webinar, this will be where
you drive people to sign up.
I recommend using lead pages to create your landing page
because they make designing your page really, really easy.
Lead pages starts at $25 a month when you go for their yearly plan.
You can test them out for 14 days for your first webinar,
with the option to cancel if it doesn't work out.
To increase conversions, or in other words, to get people to
sign up, you're going to want to do some of the following things.
First of all, you're going to want to have the title of the webinar,
right at the top of the page.
You're going to want to include relevant photos, showing
the outcome of what they're going to learn, and you can
include a photo of yourself if you feel comfortable.
You're going to want to have details of the time
and date, and be sure to use a timer to drive urgency.
Use multiple buttons for them to sign up, use a sign up form
for them to register directly on landing page and always, always,
always give us the novices of what they can expect to learn.
You'll then want to connect your email marketing tool to your
landing page so that you can set up automated emails that remind
people about the webinar and follow up with them after the webinar.
To do this click on the sign up button, click edit the pop-up.
Then edit integrations on the submit button.
From here, you can choose which email marketing
provider you're with.
If you're not already with any particular
service, try convert kit.
Convert kit is free for a basic plan and starts at $29 a month to
get access to automation features.
This one also has a 14 day free trial if you're
trying to test it out.
Then you'll need to make a form in convert kit.
The purpose of the form is to send the sign up info to convert kit.
So click landing pages and forms, create new.
Now choose whatever options here.
It won't matter because you won't actually see it, it
just acts as a transmitter.
But you will want to rename it to your webinar name and date,
just to keep yourself organized.
Go into the settings of the form you just made and turn
off the incentive form.
The incentive form is a double opt-in and we don't
really need that right now.
Then back in lead pages, you'll click on the down carrot in
the convert kit integration and choose the right form.
From there, you're going to want to choose the info that you collect.
Email and first name is usually enough, and once
they click submit to sign up, they'll see a thank you page.
So this is what the default page looks like and just
make sure you're designing it to your own branding.
Now you'll want to send them an email as soon as they sign up.
Make sure you're in the automations tab, then click sequences,
new sequence, give it a name.
If you click zero under when to send, the confirmation
email will send immediately after they sign up.
Include details of when the webinar is, the link to join and
any information they'll learn.
Top left, it says draft, so make sure you hit publish.
Now we'll have to tell the system that as soon as someone signs
up for the webinar, they should receive an email confirmation.
So heading to automations, click new automation.
Create automation and we'll tell it to join the form
that we made to the email.
So choose the right form and link it to the right email.
So now you can see why proper naming is important, because
if you have the same webinar in a few dates, you'll definitely
want to differentiate.
Okay so if you've gotten this far, honestly, Bravo.
Glad you're staying with us.
So the next step is to get the room set up.
For this, I prefer zoom.
Zoom is a free tool.
It includes a 40 minute sessions with up to a hundred participants
and you can run unlimited meetings.
They have other pay plans if you need more features, but the free
features are pretty stacked.
You can share your desktop screen and connect your phone screen.
You can allow others to share their screen.
You can record the meeting to make it available for
people who couldn't attend.
And there's a chat room and you can use a whiteboard
to explain your ideas.
Go into zoom and click schedule, name it properly because
people will be able to see this name, choose the right
date, time and time zone.
I'm turning the password off.
I make mine and my participants video off when I enter so I can
choose when I want to turn it on.
In advanced settings, I enable a waiting room so people can enter
the room before the webinar starts.
They'll just see a white screen that says waiting for meeting to
start, but I do not want them to be able to join the actual chat until
I'm in, so I'll turn that off.
Get in the habit of automatically recording the meeting and
saving it locally so that you have a copy on your computer.
That way you can make it available as evergreen content later.
We'll talk about that in a sec, but once you press schedule it
will add it to your calendar.
And by the way, when you're sending that confirmation email
out that we did together earlier, make sure you're including the
zoom link that gets generated when you create the meeting.
From here, I would recommend that you either automate the
following emails to remind people of the upcoming webinar, or
you send personalized emails.
So you've built out the presentation.
You've got the sign up page and the email automations, and
you have the chat room enabled.
You'll then want to create a limited time offer
specifically for this audience.
Now we need to learn how to land those sales in the actual webinar.
How to make money using a live webinar.
Here's some tips to ensure that your webinar is profitable.
Save yourself 15 minutes to give your pitch.
After the 45 minute Mark people will have to leave and they might
get bored or just stop focusing.
When you're going through your pitch, show your offer visually.
If you're selling a physical product, use a demo video.
If you're selling online courses, show the course dashboard
and some sort of material.
However, the single most important thing that you could
do is develop relationships.
I don't care how tight your presentation is or
how perfect the pitch is.
Relationships sell.
So relationships start even before the webinar starts.
Build a community by creating content on social media and
simply showing up, respond to every comment and every DM.
When you're first starting out with webinars, you'll
have a small attendance, which is actually a luxury.
It gives you time to create personal relationships with each
and every single person that joins.
So as people start to sign up to your webinar, look to see
who's enlisted and research them on social, to find
out what they're all about.
Reach out to them on social, converse with them
consistently and get personal.
That way, when they enter the chat, you can greet them by name.
Ask them how their family is and make them feel noticed.
You want to continue this report throughout the webinar
so that other people notice your level of engagement.
And this is actually going to subconsciously build a level of
trust in their minds as well.
Save yourself tons of time for Q and a and answer all the
questions because one interaction could be the difference between
making the sale and keep in mind that the sale isn't really
over once the webinar is done.
You can still hit them with a final offer that expires
one hour after the webinar.
By the way, Finding Tom on YouTube, explains this idea of relationship
building really perfectly, so I'll also drop a link to that video
in the description box below.
And that's how you make the sale.
That's how you close the deal.
Once you've perfected your live webinar, you're ready to
graduate and make it automated.
Here's how to run an automated webinar that still sells.
How to run an automated webinar.
So everything remains the same, except you'll be uploading
a pre-recorded video instead of physically being there,
giving the presentation.
You could use a video of a past webinar that you nailed.
Now, the benefit to this is that you'll have freed up your time
so that you can scale quicker.
What do I mean by this?
If you have a number of ads and a number of content that
leads to a number of landing pages with different webinars,
imagine how much money that could potentially make you.
Some popular tools for running automated webinars are webinar
Ninja, and go to webinar.
What will take up your time however, is offsetting the
impersonalness that comes with a prerecorded webinar.
This is because the biggest issue people see with automated
webinars is that they lose sales.
You'll want to use the best tools that will avoid loss of
sales by making people feel like they're not alone in your funnel.
So be sure to integrate a chat feature on your landing
page and on your webinar, like Facebook messenger so that
people can directly ping you.
You or a virtual assistant should be as diligent in
responding as possible.
Another tool that will help you not miss out on
sales is deadline funnel.
Now deadline funnel has a ton of features to help you make
sales on evergreen content.
For example, they have true one-time offers that expired
because they're cookied.
So once the offer is gone, it's gone, which
creates a sense of urgency.
Deadline funnel also has an integration with Shopify to set up
a unique discount code that also integrates with convert kit and
the list of tools just goes on.
Marketing is a deep topic, so if you're interested in learning
more register using the link below to gain access to a free
30 minute webinar, that will help you level up your marketing by
changing the way you think of your store's marketing funnel.
Learn how to go from first day to first sale in this
free training course.
All right.
So let's do a little recap.
In today's video, you learned all the necessary tools to
host and market your webinar.
You'll learn how to actually sell within the webinar
and how to automate.
If you have any additional videos that have helped you get your
webinars going, dropping them in the comment section below so that
we can all learn together, hit that subscribe button so you don't
miss out on any videos on how you can grow your online business.
Thank you so much for watching.
I'm your host Michelle Bali, and I will see you in the next one.